4. 2012 The Death Of The Creative Director Cinema: The Only Medium That Ignites All Of Your Senses What We Know And Why It Matters Converging brand and direct to kick butt in a down economy The First Annual Official Cannes Lions Tweet-Up No Pain, No Gain Innovations In Online Video Advertising Taking it to the next level Emerging Megabrands @ The Speed Of Digital The New World Of Work: How Social Technologies Are Changing A Naked Conversation With Three Of the World’s Most Innovated Marketers Coke’s New Winning Formula How the soft drink giant is leveraging emerging media to reach the youth market Thinking The Unthinkable Creating success for brands Why So Serious? Convergence and the cultural phenomenon The Battle Of The Sexes. Now In Cyberspace Insights from the latest global research by BBDO and Proximity Worldwide The Idea Is Not An Ad From +10 to 2010 The Future of TV IndependentAgencyShowcase AlwaysOn RelationshipCounselling Global Entertainment & Media Outlook 2009 Digital Creativity - CreateEffects Formula One: PrecisionBranding Next Is What For Mobile Asians? Discovering codes to active mobile marketing Goodness Required Authentically linking social issues with corporate and brand strategy Gravitational Media
5. The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World Asian Diversity – Dressed To Kick Advertising For Climate Justice MotherCrisis What Does The Recession Mean To Us? Talkin’ Music With Little Steven Van Zandt Marketing In TheCloud User-Generated Content. Laudable or Laughable? Wildfire Stories: Pass It On Maurice Lévy Invites... Eric Schmidt Living Up To The Promise Of Online Advertising The Film Preditors II: A Dating Game How do brands get into bed with the hottest digital film talent? The Insider’s Guide To The Chinese Advertising Market Audacity Of Successful Brands Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results The Creative Relationship Between Agency And Director Creativity - What Is It Good For? Design Matters Back To The Future Brands as social glue Taking Iconic Brands Into The Virtual World How the Syzygy Group and Jägermeister enjoy their next communication high If You’re Not Having Fun You’re Not Doing It Right Y&R Presents ... Roger Daltrey And Harvey Goldsmith Transmedia Storytelling + Spreadable Media + MIT The alchemy to make brands become studios Will Technology Kill The Message Makers?
6.
7. Go Democratização da internet e a massificação da banda larga Social Networking Digital
8. 1. Permanente conexão 2. Perfil multitarefa 3. Entretenimento (música, filmes, games) 4. Interatividade e sociabilidade 5. Tudo ao mesmo tempo agora
31. “Trabalhopode ser divertidooupesado. Depende de suaatitude. Euprefiro me divertir.” Colleen C. Barrett “Pessoasraramentealcançam o sucesso se não se divertirem com o quefazem.” Dale Carnegie Havefun “Criatividade é inventar, experimentar, desenvolver, correrriscos, quebrarregras, cometererros e se divertir.” Mary Lou Cook “Se vocêobedecetodas as regras, perdetoda a diversão." Katharine Hepburn
170. Design Bronze Lion THE HOMELESS LETTER / GOTHENBURG HOMELESS AID / HOMELESS CHARITY / GOSS Gothenburg, SWEDEN
171. Design Bronze Lion BOOK ON PAPER HANDKERCHIEFS / VERLAGSGRUPPE LÜBBE & CO. / SARAH LORD, 'ACROSS A WILD SEA' / SERVICEPLAN Munich, GERMANY