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Presented by:
Akshansh Saxena
Sumant Kumar
Siddharth Pateria
Rajeev Sonee
Purva Ghosh
Arisha Jain
In the given market opportunities
Why did elephantine fail ? :
•   No proper Market Research
•   No focus on STP
•   Product-oriented Approach
•   No Proper People Management
•   Lack of aggressiveness and keenness in sales
•   No idea screening and testing of the product
•   Unprofessionalism in General Manager
And, Why Whiz-Bang succeeded
            -SWOT analysis
STRENGTH-                        WEAKNESS-
- UNIQUE PRODUCT
- PROPER : S-T-P
- PROPER COMBINATION OF 4 P’s
- AGRESSIVENESS IN SALES FORCE



OPPORTUNITY                      THREATS
-NO COMPETITOR
                                 -Consumer adaptability of the
                                 product
Core Process used by WHIZ-BANG
•   Proper Market Study/Research
•   Customizing/Enhancing
•   Aggressive Marketing
•   Intensive focus on sale service and support
•   Understanding consumer behaviour
•   Proper screening and testing of the product
Apart from above mentioned –
        Whiz-Bang created a competitive advantage by proper
                         understanding of
                         3 Vs of SUCCESS

                            Valued
                           Customers
                                                   S-T-P
                                                  PROCESS



                          3 Vs of
CDV//                     Success
CLTV
              Valued                         Valued
             proposals                      Networks
                                                              SCM
And also by understanding and implementing
             PROFIT TRIANGLE




        VALUE                       COST
       CREATING
                                 REDUCTION
        ABILITY


                  PROFIT
                   COMPETITIVE
                  ADVANTAGE( 5
                  FORCES MODEL
Strategies, Action plans & Action
            taken by Whiz-Bang
•   Concept development and testing
•   Business Analysis
•   Beta testing and market testing
•   Technical implementation
•   Commercialisation
Core process adapted by Whiz-Bang


                 PEOPLE PROCESS




                    CORE
                   PROCESS
                                   EXECUTION
      STRATEGY
                                  /OPERATION
      PROCESS
                                    PROCESS
Step by Step Actions
                          Company      Competitor
            customers                                   collaborators      Context
                                          s



                        Market               Target                     Product &
                        Segmentation         market selection           Service
Creating                                                                positioning
 value
                                        Marketing mix (the 4Ps)
                          Product &
                                             Place/channels        Promotion
                           service
Capturing                                       PRICING
  value

Sustaining                     Customer                           Customer
  value                        acquisition                        retention
                                                  Profits

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Elephantine case ramasastry sri (bimm)

  • 1. Presented by: Akshansh Saxena Sumant Kumar Siddharth Pateria Rajeev Sonee Purva Ghosh Arisha Jain
  • 2. In the given market opportunities Why did elephantine fail ? : • No proper Market Research • No focus on STP • Product-oriented Approach • No Proper People Management • Lack of aggressiveness and keenness in sales • No idea screening and testing of the product • Unprofessionalism in General Manager
  • 3. And, Why Whiz-Bang succeeded -SWOT analysis STRENGTH- WEAKNESS- - UNIQUE PRODUCT - PROPER : S-T-P - PROPER COMBINATION OF 4 P’s - AGRESSIVENESS IN SALES FORCE OPPORTUNITY THREATS -NO COMPETITOR -Consumer adaptability of the product
  • 4. Core Process used by WHIZ-BANG • Proper Market Study/Research • Customizing/Enhancing • Aggressive Marketing • Intensive focus on sale service and support • Understanding consumer behaviour • Proper screening and testing of the product
  • 5. Apart from above mentioned – Whiz-Bang created a competitive advantage by proper understanding of 3 Vs of SUCCESS Valued Customers S-T-P PROCESS 3 Vs of CDV// Success CLTV Valued Valued proposals Networks SCM
  • 6. And also by understanding and implementing PROFIT TRIANGLE VALUE COST CREATING REDUCTION ABILITY PROFIT COMPETITIVE ADVANTAGE( 5 FORCES MODEL
  • 7. Strategies, Action plans & Action taken by Whiz-Bang • Concept development and testing • Business Analysis • Beta testing and market testing • Technical implementation • Commercialisation
  • 8. Core process adapted by Whiz-Bang PEOPLE PROCESS CORE PROCESS EXECUTION STRATEGY /OPERATION PROCESS PROCESS
  • 9. Step by Step Actions Company Competitor customers collaborators Context s Market Target Product & Segmentation market selection Service Creating positioning value Marketing mix (the 4Ps) Product & Place/channels Promotion service Capturing PRICING value Sustaining Customer Customer value acquisition retention Profits