1. Alexandra Krupa Professor Klinkowstein
Selected Business Article
How to Save on Everything
http://www.bbc.com/capital/story/20131025-how-to-save-on-everything
4. Alexandra Krupa Professor Klinkowstein
A school cafeteria is an ideal place to
examine spending habits of college
students
5. “Ethnographic Research”
The Student Center offers a variety of drinks; however, after observation,
students seem more intrigued by the less pricy ice teas rather than the
expensive high end brands.
Alexandra Krupa Professor Klinkowstein
6. “Ethnographic Research”
Through observation at Hollister, a
trendy clothing store, it was noticed
that more people were likely to skim
and select clothing from the sales
section.
Alexandra Krupa Professor Klinkowstein
7. “Ethnographic Research”
At Dick Sport Goods, it was
observed that people were less
likely to buy items that were
overpriced.
Alexandra Krupa Professor Klinkowstein
8. PROPOSAL FOR AN INNOVATIVE
BUSINESS
In today’s society, college students highly rely on their cell phones to
complete daily tasks. Creating a new application that virtually interacts
with the user to help control their usage of money could help them
manage a reasonable budget and help them avoid being in debt.
Alexandra Krupa Professor Klinkowstein
9. PROPOSAL FOR AN INNOVATIVE
BUSINESS
This application would include voice command interacting, and simple
graphs and data explaining the consumer’s spending habits.
Alexandra Krupa Professor Klinkowstein
10. PROPOSAL FOR AN INNOVATIVE
BUSINESS
Allows students to gain management skills, create balanced budgets,
rationalize decisions, and appreciate money.
Alexandra Krupa Professor Klinkowstein
11. PROPOSAL FOR AN INNOVATIVE
BUSINESS
In today’s society, college students highly rely on their cell phones to
complete daily tasks. Creating a new application that virtually interacts
with the user to help control their usage of money could help them
manage a reasonable budget and help them avoid being in debt. This
application would include voice command interacting, and simple graphs
and data explaining the consumer’s spending habits. Allows students to
gain management skills, create balanced budgets, rationalize decisions,
and appreciate money.
Alexandra Krupa Professor Klinkowstein
12. Mobile Banks Gaining Popularity With Young Consumers
http://online.wsj.com/article/PR-CO-20140212-911942.html
According to the New York Times, GoBank is a new mobile banking
service that does not require a minimum balance and offers a plethora of
options, such as making payments directly from their phones
Alexandra Krupa Professor Klinkowstein
13. U.S. Bank Expands Mobile App Pilot Using Voice
Biometrics to Access Credit Card Account
http://online.wsj.com/article/PR-CO-20140212-911942.html
According to The Wall Street Journal, mobile banking is becoming more
advanced by using voice command to create a more advanced secuirty
system.
Alexandra Krupa Professor Klinkowstein
14. Mobile banking is huge for small businesses
http://nypost.com/2014/02/22/mobile-banking-is-huge-for-small-businesses/
According to NYPost, mobile banking is lucrative for small businesses
because it makes it more accessible to manage their money and produce
more revenue.
Alexandra Krupa Professor Klinkowstein
18. FIVE TAGELINES
1. Mac, “Think Different”
2. GE, “Imagination at work”
3. Dell, “The power to do more”
4. Ford, “Build for the road ahead”
5. Loreal, “Because you’re worth it”
Alexandra Krupa Professor Klinkowstein
