1. 4 May 2015
By: Akram Khalid
Vice Chairman, SC FPCCI
Horticulture Exports
Potential & Prospects
FPCCI’s Standing Committee on Horticulture, Agricultural
Produce
&
Processed Food Exports,

2. Contents
• Pakistan’s Export Trend
• Global Horticulture Export
• Pakistan’s Horticulture Sector
• Pakistan’s Horticulture Export
• Analysis of Citrus Export
• Role of Standing Committee
• Role of FPCCI

3. Export Trend (2010-11 to 2013-14)
Year Export (US$ Billion)
2010-11 24.810
2011-12 23.634
2012-13 24.460
2013-14 25.110

4. Pakistan’s Export Mix
2012-13 & 2013-14
Billion US Dollars
Commodity Group 2013-14 Percent 2012-13 Percent
Cotton & Textile 13.407 53.4 12.813 52.4
Food & Agriculture 3.394 13.5 3.098 12.7
Chemical & Petroleum 1.890 7.5 0.902 3.7
Leather & Products 1.177 4.7 1.061 4.3
Cement & Stones 0.599 2.4 0.661 2.7
Jewellery & Precious Stones 0.330 1.3 1.182 4.8
Engineering Goods 0.327 1.3 0.290 1.2
Other Commodities 3.986 15.9 4.453 18.2
Total Exports 25.110 24.460

5. Global Horticulture Export
Billion US Dollars
2013 2012
Fruits 95.962 91.993
Vegetable 65.526 57.928
Fruit & Vegetable Preparations 60.516 56.787
Global Fruit & Vegetable Export 222.024 206.708
Pakistan’s share 0.644 0.693
0.3% 0.3%

6. Pakistan’s Major Food Group Exports
Rice
Rice
Fruits Fruits
Vege
Vege
Fish
Fish
Beef Beef
Mutton Mutton
0
0.5
1
1.5
2
2.5
2013-14 2012-13
US Dollar in Billions

7. Pakistan’s
Horticulture Sector

8. Major Fruits of Pakistan 2012-13
8
Fruits
Area under Cultivation Production
Hectares
(Thousands)
Percent of
Total Area
Tons
(Thousands)
Percent of
total
production
Citrus 194.5 23.2 1982.2 28.6
Mango 172.0 20.6 1888.4 27.3
Apple 110.5 13.2 525.8 7.6
Dates 90.1 10.8 524.0 7.6
Guava 63.9 7.7 546.6 7.9
Melons 46.5 5.6 671.6 9.7
Major Fruits 677.5 81.1 6138.6 88.7
Pakistan produces more than 30 types of fruit of which six are more than 88% of total
fruit production covering 81% of area under fruit cultivation
Citrus and mango are about 56% of total fruit produced in Pakistan

9. 9
Area under Cultivation Production
Vegetables
Hectares
(Thousands)
Percent of
Total Area
Tons
(Thousands)
Percent of
Total
Production
Potato 138.5 22.9 3141.5 35.9
Onion 124.8 20.6 1701.0 19.5
Chillies 74.8 12.4 188.8 2.2
Tomatoes 49.9 8.2 476.8 5.5
Major Vegetables
388.0 64.1 5508.1 63.0
Others Vegetables 216.6 35.8 3231.2 37.0
Total 604.6 8739.4
Pakistan produces more than 40 types of vegetable of which the above four are 63% of
production covering 64% of cultivated area.
Potatoes and onions are more than 55% of entire vegetable production of Pakistan.
Major Vegetables of Pakistan 2012-13

10. Major Fruit Exports (US Dollars)
2013-14 2012-13
Kinnows 152,257 150,530
Dates - Dried 72,966 68,810
Mangoes 48,370 48,646
Dates - Fresh 14,528 7,271
Oranges 1,026 2,540
Apples 255 564
Major Vegetable Exports (US Dollars)
Potatoes Fresh / Chilled 77,611 127,035
Other Vegetables Fresh .
Chilled 41,926 45,169
Onions & Shallots 19,549 14,035
Mushroom s 3,362 3,794
Garlic 93 260

11. Analysis
of
Citrus Export

12. Top Ten Exporting Countries (2013)
Rank Country
US$
(Million) % Tons (000)
Price
(US$ / Ton)
World 4,389 4,782 911
1 Spain 1,669 39 1,671 999
2 China 748 17 819 913
3 Morocco 350 8 315 1,111
4 Turkey 293 7 406 721
5 Pakistan 148 3 368 402
6 South Africa 113 3 122 924
7 Netherlands 89 2 77 1,159
8 Argentina 82 2 97 846
9 Peru 79 2 83 948
10 Chile 74 2 57 1,301
Others 677 16 727

13. Top Ten Importing Countries (2013)
Rank Country
Import from
World US$
(Million)
Percent of
World Import
Import From
Pakistan
US$ (Million)
Imports from
Pakistan as
Percent of Total
Imports
1 Russia 747 16.4 36 5 %
2 France 428 9.4 0 -
3 Germany 386 8.5 0.045 -
4 UK 313 6.9 0.489 -
5 USA 222 4.9 0 -
6 Netherlands 217 4.8 0.085 -
7 Canada 180 4.0 0.187 -
8 Indonesia 177 3.9 4.072 2 %
9 Ukraine 159 3.5 8.839 5 %
10 Poland 124 2.7 0 -
64.9%
World 4,549

14. Comparison of Export Prices (US$ / Ton)
0
200
400
600
800
1000
1200
Afghanistan
Russia
Ukraine
UAEIndonesia
SaudiArabia
IranPhilippinesSriLankaBangladesh
World Prices
Pakistani Prices

15. Price Per Ton – Pakistan’s Exports (2012)
Pakistan’s
Exports
US$ (Million)
Percent
of total
Exports
Pakistan’s
Export Price
USD/Ton
World
Export Price
USD/Ton
World 155.9 403
Afghanistan 77.6 50 412 NA
Russia 36.1 23 530 979
Ukraine 8.8 6 519 907
UAE 8.4 5 290 408
Indonesia 4.1 3 399 984
Saudi Arabia 3.9 2 300 501
Iran 3.7 2 413 461
Philippines 2.7 2 432 725
Sri Lanka 1.9 1 287 357
Bangladesh 1.4 1 341 290
Total 149 95

16. Afghanistan (US$ 000)
1,259
5,603
782 2,063
25,648
38,270
62,761
77,648
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2005 2006 2007 2008 2009 2010 2011 2012

17. Ukraine (US$000)
207
2,754
3,555
3,116
2,677
3,313
8,470 8,392
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2005 2006 2007 2008 2009 2010 2011 2012

18. Russia (US$ 000)
4,568
6,559 5,827
8,653
18,331
22,079
28,887
36,056
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2005 2006 2007 2008 2009 2010 2011 2012

19. Spain (US$ 000)
0 0 5 0
454
0 0 0
0
50
100
150
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012

20. Belarus(US$000)
0
421
643
0 0 0 0 0
0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009 2010 2011 2012

21. Turkmenistan (US$ 000)
0 6 0 0 0
553
592
8
0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009 2010 2011 2012

22. Role of FPCCI’s
Standing Committee
1. Identification of export potential & groups
2. Meetings with exporters to identify problems
3. Meeting with international agencies for
support
4. Meeting with relevant ministries and
government departments for assistance

23. Meetings Held in 2015
• Meeting of Standing Committee to finalize
budget proposals
• Meeting with the United Nations Industrial
Development Program (UNDP)
• Meeting with Minister & Secretary for National
Food Security & Research
• Meeting with Japan International Cooperation
Agency (JICA)
• Meeting with Secretary, Punjab Agriculture
Department

24. Setting New Direction
– None of the relevant organizations namely TDAP,
PHDEC, PFVA have set-up an exports analysis &
advisory wing
– None of these organizations are setting direction
for the horticulture exports
– FPCCI should set up an export statistics &
analysis wing for agri/food sector and make
recommendations to Policy makers.
• Re-assess existing markets to increase share
• Re-visit lost markets and seek opportunities
• Identify new / lucrative markets
• Identifying specific issues and working towards
resolution

25. Role of FPCCI
• FPCCI can play an active role in boosting
horticulture exports by involving Ministry of
Commerce
• FPCCI may devise Horticulture Export Policy in
consultation with stakeholders
• FPCCI may announce its official policy to increase
exports with the help of horticulture sector
stakeholders
• FPCCI may organize workshops in collaboration with
chambers of the world viz: ASEAN countries, Europe
& North America to boost horticulture exports

26. Thank You