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www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Innovathon




     Akkiraju Bhattiprolu (Akki)                 Vinay Dabholkar, Ph.D.
                 YAssume Inc.,                   Catalign Innovation Consulting
       akkirajub@yassume.com                     vinay@catalign.com




                  www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Innovathon




             www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Requirements

                                                 Solution : Known
     Analysis


      Design
                                                             Develop


                                                                Test


Problem : Known                                            Implement


                                                             Maintain




           www.yassume.com   © 2012 Catalign Innovation Consulting     www.catalign.com
Solution : Unknown
 Business Analyst
  Product Owner
 Product Backlog                                 XP                         SCRUM
   User Stories


Problem : Known




           www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•
•
•
•




    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
IMVU story

 2004        Launch

IM market   Nobody bothered        Friends download
3D avatar   to download            Nobody buys


                   Original assumptions
New IM Network                                             Add-on With
Impossible                                                 Interoperability
Users Wouldn’t
Add New IM                                                  IM Of Choice

Users Will Play With                              Make It Easy To Invite
Existing Friends                                  Existing Friends

                 www.yassume.com       © 2012 Catalign Innovation Consulting   www.catalign.com
IMVU story

 2004        Launch

IM market                                                            Learning through
            Nobody bothered        Friends download                  Rapid experimentation &
3D avatar   to download            Nobody buys                       Real numbers

                               Assumptions
New IM Network                                         New IM Possible
Impossible
Users Wouldn’t                                        Working With 8 IMs
Add New IM
Users Will Play With                                  Users Prefer New
Existing Friends                                      Friends

                 www.yassume.com       © 2012 Catalign Innovation Consulting   www.catalign.com
IMVU story

 2004          Launch

IM market                                                              Learning through
              Nobody bothered        Friends download                  Rapid experimentation &
3D avatar     to download            Nobody buys                       Real numbers




            How To Optimize Effort
                 To Arrive At
             This New Learning?


                   www.yassume.com       © 2012 Catalign Innovation Consulting   www.catalign.com
•
•
•
•


•
    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•
•


    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•


•




    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•
   •
   •


www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•
•
•




    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
•
•
    •
    •
•




        www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
“            ”




www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
’


                                               




www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Select
                                                        Ideas


Experiment
At low-cost
At high-speed



                                                   Prototyping




       www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Need risk


                  Commerci-          4 types of risks
                                          of every                 Technology
                   lization                                           risk
                      risk              innovation


                                     Production risk




Source: Managing product and service development, Stefan Thomke, McGraw Hill, 2007



                       www.yassume.com         © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Bank of America




www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
Source: The ten faces of innovation, Tom Kelley, Profile books, 2007


                  www.yassume.com          © 2012 Catalign Innovation Consulting   www.catalign.com
Select
                                                 Ideas




                                            Prototyping




www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
1


2



3



    www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com
www.yassume.com   © 2012 Catalign Innovation Consulting   www.catalign.com

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Innovathon agile indiea 2012

  • 1. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 2. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 3. Innovathon Akkiraju Bhattiprolu (Akki) Vinay Dabholkar, Ph.D. YAssume Inc., Catalign Innovation Consulting akkirajub@yassume.com vinay@catalign.com www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 4. Innovathon www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 5. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 6. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 7. Requirements Solution : Known Analysis Design Develop Test Problem : Known Implement Maintain www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 8. Solution : Unknown Business Analyst Product Owner Product Backlog XP SCRUM User Stories Problem : Known www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 9. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 10. • • • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 11. IMVU story 2004 Launch IM market Nobody bothered Friends download 3D avatar to download Nobody buys Original assumptions New IM Network Add-on With Impossible Interoperability Users Wouldn’t Add New IM IM Of Choice Users Will Play With Make It Easy To Invite Existing Friends Existing Friends www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 12. IMVU story 2004 Launch IM market Learning through Nobody bothered Friends download Rapid experimentation & 3D avatar to download Nobody buys Real numbers Assumptions New IM Network New IM Possible Impossible Users Wouldn’t Working With 8 IMs Add New IM Users Will Play With Users Prefer New Existing Friends Friends www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 13. IMVU story 2004 Launch IM market Learning through Nobody bothered Friends download Rapid experimentation & 3D avatar to download Nobody buys Real numbers How To Optimize Effort To Arrive At This New Learning? www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 14. • • • • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 15. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 16. • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 17. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 18. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 19. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 20. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 21. • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 22. • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 23. • • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 24. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 25. • • • • • www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 26. ” www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 27. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 28. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 29. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 30.  www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 31. Select Ideas Experiment At low-cost At high-speed Prototyping www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 32. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 33. Need risk Commerci- 4 types of risks of every Technology lization risk risk innovation Production risk Source: Managing product and service development, Stefan Thomke, McGraw Hill, 2007 www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 34. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 35. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 36. Bank of America www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 37. Source: The ten faces of innovation, Tom Kelley, Profile books, 2007 www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 38. Select Ideas Prototyping www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 39. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 40. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 41. 1 2 3 www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 42. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 43. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com
  • 44. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com