Fallon Brainfood: Latin America in the Age of Participation

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Fallon strategic planner Aki Spicer, explores Web 2.0 and Mobile Trends In Latin America. Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.

Business Technology

Brainfood: Latin America in the Age of Participation
September 2008

Copyright ©2008 Fallon Worldwide. All rights reserved.
Brainfood is a monthly all-agency lunch
conducted by Fallon Planners. Wide-ranging
topics explore trends, business issues, and
actionable opportunities for our brands.

1

What we’ll talk about.

Shift of power to consumers.

Dialogue is not one-way anymore, but all-way and participatory.

Marketers need to add value.

Copyright ©2008 Fallon Worldwide. All rights reserved.

2

Fallon Brainfood: Latin America in the Age of Participation

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