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Rolex Wrist Watch production management lab by akshay sinha
1. DEPARTMENT OF MECHANICAL ENGINEERING
BIT, DURG
LAB MANUAL
PRODUCTION MANAGEMENT
Code No.: 337663 (37)
(Practical File)
BE-VI Sem
BHILAI INSTITUTE OF TECHNOLOGY, DURG
(AFFLIATED TO CSVTU, BHILAI)
Name of Student : AKSHAY SINHA
Semester/Section : 6th
Semester, Sec-A
Class Roll No. : A-06
University Roll No. : 3013714013
2. PRODUCTION MANAGEMENT LABORATORY
CERTIFICATE
Name of Student : ……………………………………………
Semester/Section : ……………………………………………
Class Roll No. : ……………………………………………
University Roll No. : ……………………………………………
Date of Final Submission : ………………………………….
Remarks/Grade : ……………………………………………
Signature
Prof I/C
3. Company Profile
Rolex SA is a Swiss luxury watchmaker. The company and
its subsidiary Montres Tudor SA design, manufacture,
distribute and service wristwatches sold under the Rolex
and Tudor brands. Founded by Hans Wilsdorf and Alfred
Davis in London, England in 1905 as Wilsdorf and Davis,
Rolex moved its base of operations to Geneva, Switzerland
in 1919.
Forbes ranked Rolex 64th on its 2016 list of the world's most
powerful global brands. Rolex is the largest single luxury
watch brand, producing about 2,000 watches per day.
The company is owned by the Hans Wilsdorf Foundation, a
family private trust which does not pay corporate tax.
4. ABOUT ROLEX
Type Privately held company
Industry Watch manufacturing
Founded London, United Kingdom
(1905;112 years ago)
Founder
Hans Wilsdorf
Alfred Davis
Headquarters Geneva, Switzerland
Area served Worldwide
Key people Gian Riccardo Marini, CEO[1]
Products Air-King
Cellini
Day-Date
Datejust
Datejust II
Datejust 41
Daytona
Explorer II
Explorer
GMT Master
GMT-Master II
Lady-Datejust
Milgauss
Oyster Perpetual
Pearlmaster
Sea-Dweller
Sky-Dweller
Submariner
Yacht-Master
Yacht-Master II
Production output 751,285 COSC movements (2011)[2]
Owner Wilsdorf Foundation
5. Innovations
Among the company's innovations are:
The first waterproof wristwatch "Oyster", 1926
The first wristwatch with an automatically changing date
on the dial (Rolex Datejust ref.4467, 1945)
The first wristwatch case waterproof to 100 m (330 ft)
(Rolex Oyster Perpetual Submariner ref.6204, 1953)
The first wristwatch to show two time zones at once
(Rolex GMT Master ref.6542, 1954)
The first wristwatch with an automatically changing day
and date on the dial (Rolex Day-Date, 1956)
The first watchmaker to earn chronometer certification for
a wristwatch (1910)
6. PLANT LOCATION & LAYOUT
Bienne is the very heart of Rolex. It was, of course, up until 2004 a
completely separate company owned by the Borel family of the
Aegler company. It's hard to believe, but true. Now, there isn't a
location that is more Rolex than Bienne, and going inside here is
easily the most exclusive invitation in all of watchmaking. The
contents of this 92,000 square meter facility are, in the world of
watchmaking, essentially priceless. This is the building inside
which everyone dreams of seeing at the foot of the Jura Mountains.
7. The reason that Rolex allows so few people into the Bienne
location is because they have created a truly unique
manufacturing system where they have built machines that
build machines that create unique components exclusive to
Rolex. Rolex blanks of brass, copper, and steel are cut using
proprietary machines unseen anywhere else in Switzerland,
via spark erosion. Baseplates are producedat a rate of about
100 per minute. There are stripping machines where raw
metal is inserted in one end, and out the other end comes
full components with pins already in them.
There are machines in Bienne that are capable of doing the
work of 100 traditional tools in a matter of 50 seconds.
These, dear readers, were not photographed, and I am sure
you understand why. It is also in Bienne that several
components unseen elsewhere in watchmaking are
produced. This includes the Parachrom Hairspring and
Paraflex Shock Absorber – two things that, in the opinion
of many, are at the core of Rolex's superiority.
9. FLOW PROCESS CHART
Stage Deliverables Timeline
1.Idea Recommendation
discussion
2.Design Requirements 3D
Renderings Videos
10-15
days
3.Prototype Watch Sample, Box
Sample, Strap Sample
30days
4.Production Order Movements
manufacture and test
status updates
60-70
days
5.Delivery Packed, Delivered,
Inspected
10 days
6. Support Warranty Coverage
Mainanance
10. Material Process Chart
Material Parts in which it is used
Precious metals, stainless
steel, ceramic, mother-of-
pearl, precious stones
Rolex rigorously selects the materials for its watches.
Each bridge of the movement, each wheel, each pinion,
each element of the case, bracelet or dial is made of a
material
Stainless Steel 904L stainless steel is commonly used in high-technology
and in the aerospace and chemical industries. Its excellent
anti-corrosion properties are comparable to those of
precious metals. Rolex masters in-house the entire
manufacturing process for its 904L steel watch
components.
GOLD Gold Rolex watches possess a truly captivating radiance, born
of years of experience in perfecting the use of this most
precious of metals. Only by controlling the whole process can
Rolexguarantee apeerless,enchanting lustre on its watchcases
and bracelets alike.
Rolex exclusively uses 18 ct gold, a princely alloy composed of
750‰ (thousandths) of pure gold, plus exactly the right
mixture of elements including silver and copper necessary to
produce the different types of 18 ct gold: yellow, white and
Everose, Rolex's exclusive pink gold alloy. Jealously-guarded
formulas ensure exceptional durability, polishability – and an
extraordinary sheen that lasts for generations.
PRECIOUS STONES Through their unique brilliance and the extreme care taken
in their setting, the high-quality precious stones selected
by Rolex endow gem-set watches with unparalleled
prestige.
CERACHROM Rolex developed and patented the Cerachrom bezel for
specific Professional models to ensure lasting beauty and
functionality even after exposure to the most extreme
conditions. Fashioned from extremely hard ceramic
material, it is virtually impervious to scratches, and its
colour is unaffected by ultraviolet rays of the sun.