16. 運用プロセスと約束事は標準化する。
Audit &
Assess
Build
Strategy
Resource Execute Measure
Determine social
maturity stage
Conduct audit of
social channels,
activities, owners,
policies,
guidelines, tools
Internal
resources,
agencies,
vendors
Define roles &
responsi-bilities
Platforms, tools
& services
Dashboard and
reports
Analytics
Actionable
insights
Listening &
monitoring
Editorial:
Content
sourcing,
scheduling,
publishing
Engagement:
reactive,
proactive
Set up
Governance
Social council
Channel
governance
Rapid response
process
Policies
What channels,
brands and
audiences
KPIs
In coordination
w/ corp BG and
segment teams
Clean up &
consolidate
Clean up and
consolidate
channels as
needed
Social の戦略からオペレーションに至る
社内の標準運用プロセス図