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Snaps! f.k.a. GoldRun

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Snaps! f.k.a. GoldRun

  1. 1. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 1 Product Line, Value Proposition & Monetization Strategy | 2013
  2. 2. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 2 allows fans and consumers to add virtual content to their photos connects brands, celebrities and artists to consumers by creating valuable photo-driven mobile engagements - like ‘instagram for brands’ User Generated Advertising Platform
  3. 3. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 3 SNAPS! IS A User Generated Advertising Platform AT THE INTERSECTION OF MANY TRENDS COMMERCE OPPORTUNITIES SOCIAL CRM & AD PLATFORMS CONTENT COMMUNICATION PLATFORMS IMAGE SHARING
  4. 4. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 4 + BRANDS • Mobile advertising and social media have not delivered compelling results • Brands must find a solution to engage their fans and users in the mobile space • A platform that delivers real value, revenue and ROI from mobile marketing initiatives is highly valuable to brands • Snaps! delivers personal, user generated, mobile photo content to brands in a way that delivers and becomes part of an authentic user engagement vs ‘an ad’ OUR SOLUTION CONSUMERS • Consumers want to show their love for brands, celebrities and artists but don’t have a way to do so. Snaps! makes this possible by adding virtual content and stickers to photos, so consumers can show off their love for the brand - the way they want!
  5. 5. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 5 Add it. Snap it. Share it. | For consumers Snaps! is a great way to play with and create fun photos. Users pose, add virtual content, sticker images, celebrities, characters and more to photos to share with friends and family. JOE FLACCO STICKER • USERS SELECT BRANDS, CELEBS OR VIRTUAL CONTENT PHOTO • USER ADDS OR SNAPS A PHOTOS, BECOMING A BRAND AMBASSADOR • PLATFORM AGNOSTIC • TRACKABLE ROI • MOBILE ADVERTISING DISGUISED AS A PHOTO SHARE
  6. 6. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 6 STANDARD MOBILE AD VS. SNAPS! | CREATES COMPELLING, AUTHENTIC ADVERTISING VS Standard Ads • Irrelevant advertising • Instrusive • Low Trust (10%) • Highly relevant advertising • Authentic • High Trust (70%) Source North American Technographics * Online Benchmark Survey (Part 1), Q2 2012 (US,Canada) *Source: European Technographics Personalized Photo Driven Ads
  7. 7. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 7 INSTAGRAM VS. SNAPS! | PERSONALIZED PHOTO SHARING EXPERIENCE VS DEFAULT SOCIAL COPY Snaps! offers an interactive and personalized experience that not only creates authentic ugc advertising but also leads to brand recommendations from friends Personalized Photo Driven Ads
  8. 8. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 8 VALUE PROPOSITION FOR BRANDS | Snaps!TM IS Disrupting the mobile ad tech space by creating integrated branded content SNAP POST Users snap and share photos Brand defined social copy DRIVES ECOMM Drive ecomm traffic HEIGHTENED BRAND EXPOSURE VIA FACEBOOK, TWITTER, TUMBLR & OTHER SOCIAL NETWORKS User generated photo ads with branded watermark and brand defined social copy increase brand awareness on Facebook ENJOYING MY #DRUMSTICK LIKE NEVER BEFORE! @nestledrumstick #ForeverSummer ENJOYING MY #DRUMSTICK LIKE NEVER BEFORE! @nestledrumstick #ForeverSummer
  9. 9. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 9 CASE STUDY | BALTIMORE RAVENS FEB 2013 Brand Campaign Launch Brand Campaign Results02.13. 2013 1 month TAKEN & SHARED 23,954 Brand Influence Multiplies Photos
  10. 10. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 10 MOBILE COMMERCE CASE STUDY | AIRWALK POP-UP STORE Brand Campaign Launch Brand Campaign Results We executed the World’s first virtual pop-up store. Fans were instructed to take a photo and receive an exclusive promo code for purchase, directly boosting sales of the limited edition sneakers. All 600 pairs of limited edition shoes were sold in one day & drove the most traffic to the Airwalk website in the company’s history Airwalk’s busiest week in e-commerce $5,000,000 EARNED MEDIA TWEETS 26,000
  11. 11. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 11 Snaps!TM CLIENTS Who we’ve worked with - ENTERTAINMENT, SPORTS & CELEBRITIES
  12. 12. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 12 Drive User Interaction & Adoption Additional Monetization Opportunities Snaps!TM OVERVIEW PRODUCT ROADMAP HIGHLIGHTS • Social Communities • User-generated content • Personalization IN-APP PHOTO STREAM FOLLOW CAPABILITIES • Brand pages • In-app purchases FEATURED BRAND PAGESUSER GENERATED CONTENT IN-APP PURCHASES
  13. 13. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 13 VIVIAN ROSENTHAL FOUNDER & CEO JONATHAN CARSON CHAIRMAN Vivian brings over a decade of international experience in working with brands, agencies and retailers. In the first year of Snaps!, she secured dozens of advertising clients for mobile marketing (including Nike, Bloomingdales, H&M, AT&T, Sony, Microsoft, Barnes and Noble). Jonathan is an experienced digital executive and entrepeneur. He has founded three companies, including BuzzMetrics, the first and foremost player in the social media intelligence space, which was sold to Nielsen in 2007. • Chief Product Officer TheMarkets.com (sold to S&P Capital IQ for $300m) • Idealab • Harvard University / Harvard Business School • CarryQuote AG • Thomson Reuters • Technion Israel Institute of Technology AMY Kadomatsu Chief OperatING Officer Dmitry Rakovitsky chief technology officer • 10 years working with brands, agencies & retailers • L’Oreal’s 2012 Women in Tech Award Winner • Top 50 Global Creatives 2010 by Creativity Magazine • Published interviews in Wall Street Journal, The New York Times, TEDx, Wired • Brown University / Columbia University • Serial entrepeneur • Nielsen Digital and BuzzMetrics • Speaker at Mobile World Congress, Web 2.0 and ad:tech • Georgetown University Amy is a seasoned executive and general manager who brings nearly 20 years of expertise in business development and product strategy, across both small and large companies. She built financial services technology company TheMarkets.com from start-up into a successful business that sold to S&P Capital IQ for $300m. Dmitry brings over 17 years of product strategy and development, technology and business leadership experience across Internet and Mobile for financial service industries at companies including CarryQuote AG, InfoNGen and Reuters.
  14. 14. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 14 Vivian Rosenthal Founder & CEO vivian@snapsapp.com Jonathan Carson Chariman jonathan@snapsapp.com Amy Kadomatsu COO amy@snapsapp.com Dmitry Rakovitsky CTO dmitry@snapsapp.com Snaps!TM 132 E 28th St, 4th Floor New York, NY 10016 917.549.0704 www.snapsapp.com add it. snap it. share it.
  15. 15. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 15 EXPLOSIVE GROWTH IN photo sharing/ MASSIVE POTENTIAL SPEND IN MOBILE ADS Data Source: Instagram “Instagram Press Center” April 2012 | Ask Your Target Market (AYTM) “Photo Sharing Research” March 2012 Photo-sharing App reaches 100M Users 3x fasterthan other social networks INSTAGRAM LINKEDIN TUMBLR TWITTER FACEBOOK 1 2 3 4 5 6 7 8 9 YEARS 46% of total U.S. adults upload shareable Data Source: Wikipedia.org | TechCrunch.com | Technology.Inc.Com | Facbeook.com | Flickr.com $20+BN Potential Mobile Ad SpendData Source: Mary Meeker, December 2012 Data Source: Analysis of over 60,000 brand pages and 1M posts conducted by Wildfire Interactive & EdgeRank Checker during Q1 2012 Facebook users upload over 250 million photos per day - photo sharing is a cornerstone of Facebook’s user experience and its identity as a social platform. Brand and Product Fan Pages on Facebook have 7x higher interaction rates for photos versus status updates, video posts, and other content. The value of authentic Photo posts for brands is immense 123% Growth in Photography Based Mobile App Use Among U.S. Smartphone Users PHOTOGRAPHY 123% COMMUNICATION 98% SHOPPING 89% TOTAL MOBILE 84% Data Source: Nielsen, “Counting Today’s Mobile Consumer”, July 18, 2012 1.1BGlobal Smartphone 42%Growth, Q 4:12 Data Source: Mary Meeker KPCB, “Internet Trends”, December 3, 2012 8% 7% 6% 5% 4% 3% 2% 1% 0% PHOTO STATUS VIDEO LINK
  16. 16. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 16 CASE STUDY | BALTIMORE RAVENS FEB 2013 SAMPLE USER PHOTOSTWITTER ACTIVITYFACEBOOK PHOTO CONTEST
  17. 17. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 17 CASE STUDY | NBC UNIVERSAL - THE VOICE | Snaps! drives immediate engagement with Facebook fans on Brand Pages

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