The document summarizes the search market in Japan. It notes that Japan has a population of over 94 million people, with 73.4% using the internet and 75.3% shopping online totaling $35.85 billion annually. Mobile search is also significant, with 74 million users and 50% using search on their phones, totaling $1.3 billion in revenue. Social media is popular in Japan, with the three largest sites being Mixi, Gree, and MbgaTown, each having over 15 million users. The document provides statistics and information on various aspects of searching, ecommerce, and the digital landscape in Japan.

1. Search in Japan
Interna.onal Search Summit, London
November 19, 2009
Photos:japantravelinfo.com
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2. MARKET
94 million 73.4%
75.3%
4% 99%
90% 64%
51%
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3. E‐COMMERCE
US$35.85billion (Euro24bil / GBP22bil)
54%
31%
US$ 7.85billion (Euro5.3bil / GBP4.8bil)
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4. WEB
31%
US$4.5bil 78 million
www.yourdomain.co.jp
www.yourdomain.jp
www.yourdomain.com/ .html
www. .com
www.yourdomain.
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5. SEARCH
Vertical Search Engines
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6. MOBILE
74 million
50%
DoCoMo: goo search
au – KDDI: Google
SoftBank: Yahoo
US$1.3billion
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7. SOCIAL MEDIA
PC - Mobile
30%
10%
Mixi : Gree : MbgaTown = 17mil : 15mil : 15mil
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8. TOOLS
Keywords
Conversion
Traffic
KPI
Multi-lingual
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9. LANGUAGE
Japanese
Roma-ji
SEO
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10. KEYWORDS
Baby Carrier
9900
5500
6600
4400
18100
40500
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11. TRANSLATION
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12. LOCALI’S’ATION
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13. MISC. but IMPORTANT
 Customer services in Japanese?
 Operation hours?
 Payment options?
 Cancellation policy?
 Shipping cost?
 Toll free number?
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14. RESOURCES
Ministry of Internal Affairs and Communications
- http://www.soumu.go.jp/english/
Ministry of Economy, Trade and Industry
- http://www.meti.go.jp/english/index.html
Nielsen Japan
- http://jp.en.nielsen.com/site/index.shtml
Japan External Trade Organization
- http://www.jetro.go.jp/
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15. Motoko Hunt: motoko@ajpr.com
hUp://www.ajpr.com
TwiUer: motokohunt
THANK YOU!
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