Olympics 2012

HISTORY OF OLYMPICS How it all began….

ANCIENT OLYMPICS ,[object Object],[object Object],[object Object]

DECLINE OF OLYMPICS ,[object Object],[object Object],[object Object]

1896, ATHENS ,[object Object],[object Object],[object Object],[object Object]

BIDDING ,[object Object],[object Object],2012 Summer Olympics bidding results City NOC Round 1 Round 2 Round 3 Round 4 London United Kingdom 22 27 39 54 Paris France 21 25 33 50 Madrid Spain 20 32 31 — New York City United States 19 16 — — Moscow Russia 15 — — —

THE OPENING CEREMONY LET THE SPORTING EXTRAVAGANZE BEGIN !

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DRUGS ,[object Object],[object Object],[object Object]

TORCH CEREMONY ,[object Object],[object Object],[object Object]

FINANCE Before you can really start setting financial goals, you need to determine where you stand financially.

Funding the Games ,[object Object],[object Object],[object Object],The London 2012 project is delivered by two key organisations - one private, one public

Worldwide Olympic Partners London 2012 Official Olympic Partners

London 2012 Official Olympic Supporters London 2012 Official Olympic Providers and Suppliers Aggreko Airwave Atkins CBS Outdoor Crystal CG Eurostar Holiday Inn Gymnova John Lewis Mondo Nielsen Nature Valley Technogym Populous Thames Water Rio Tinto Trebor Next West Field Ticketmaster and many more……………

Finance (Facts & Figures) Particulars Cost ( in billions) Venues and Infrastructure £5.3 Lower Lea Valley regeneration £1.7 Contingency fund £2.7 Security and policing costs £600 million VAT £800 million Elite sport and Paralympic funds £400 million Total for the games and regeneration £9.345 Staging the games £2

Jobs ,[object Object],[object Object],[object Object],[object Object],Working for London 2012 is a chance to share a moment of history – not just in the UK, but on a global stage.

Legacy after the Games creating job opportunities ,[object Object],[object Object],[object Object]

MARKETING "You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?" Noel Peebles

Benefits to sponsors ,[object Object],[object Object],[object Object]

Distinctive features of Olympics Marketing ,[object Object],[object Object],[object Object]

Media opportunities in numbers 220 Countries with broadcast rights 3800 Hours+programming 4.7 billion Tv viewers (For opening Ceremony) 10-30 Average hours consumption per viewer 14. 5 m Websites already talking about London 2012

PUBLIC TRANSPORT ,[object Object],[object Object],[object Object],SECURITY ,[object Object],[object Object],[object Object]

FOOD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOOD QUANTITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DR. LUDWIG GUTTMANN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TORCH RELAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CATEGORIES IN PARALYMPICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE CLOSING CEREMONY ,[object Object],[object Object],[object Object]

Olympics 2012

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Olympics 2012