More Related Content Similar to 3 Steps for Internet Marketing (20) 3 Steps for Internet Marketing1. A New Way to Market
:-)
A Three-Step Program for Saving &
Growing Your Business in This
Crazy Economy
2. Did you know there are 1,900
people searching the term
‘cedar creek lake real estate’
and another 1,000 people
searching ‘cedar creek realty’?
4. Are you active in all the places
where your target customers
hang out online?
10. And 25% of people
“Liked” a Facebook
page because they
wanted a Special or
Discount
15. How do we engage our target
market?
We craft posts!
16. 6 Ways to craft posts.
1. Personal Touch
2. Social Proof
3. Obvious Offer
4. Something to Search
5. Value Add
6. The Question
17. The key is consistency.
Post at 8am, 12pm and 7pm
Monday - Sunday
21. People go there to look for
videos to answer their questions,
show them how to do something,
or review a product or business
23. People are
more likely to
visit blogs that align
with their interests because blogs
are non-selling environments
24. Whether you know it or not,
your prospects & customers
are using social media
28. 90% of text messages are
read within one minute of
receipt
29. Do you have a plan for using
mobile phone marketing for
your business?
30. Are you still spending money
on Yellow Pages, Newspaper
inserts & other old-school
media?
31. 24 of the 25
largest newspapers
experienced
record declines
in circulation
in the
past year
34. According to Yahoo!
92% of all business searchers
start looking online, either at
home or on their mobile
phones
36. It’s where your
prospects &
customers are
searching to find
businesses they can
trust to buy products
or services or get their
problems solved
37. Marketing online is no longer
just about having a Web site
where people come to
find your business
38. It’s about going where
they are online and
setting-up tables in
those locations
39. Good news:
Only 26%
of small
businesses
have invested
any time or effort
in marketing
online
43. Get out there & get
found
Google is important but there are
about 50 other key places you need
to get found
44. Get out there & get
found
But it’s not
“set and
forget.”
You need to
stay fresh
45. Get out there & get
found
Internet
search engines,
directories
& social media
are like big
grocery stores
46. Get out there & get
found
There’s a
“sell by” date
on almost
every piece
of
information
out there
47. Get out there & get
found
If you’re not
delivering
something new
on a regular
basis,
you’re going to
get knocked off
49. Engage
Get them to follow
you on Twitter, friend
you on Facebook or
subscribe to your
YouTube channel
50. Engage
Then start offering
more insightful information,
expert perspective,
recommendations,
news,
coupons,
membership privileges…
53. Follow Up
Continue to
provide valuable
information
Continue to make
offers
54. Follow Up
It costs 6 to 7 times
less to get an
existing customer to
buy from you than it
is to get a new
customer to buy from
you
55. Follow Up
The quickest way to
start mobile
marketing?
Follow up with
mobile text
messages
57. What are the keys
to a successful
online marketing
program
for your business?
64. Your Custom Web Presence
or
Strategic Video Positioning
or
Custom Facebook Welcome
65. Create a specially optimized mini-
Website to build your personal brand
Create videos to establish you as an
expert within your industry
Create a professional Facebook
Business Page to increase your “Likes”
with a Strategic Day-to-Day Plan of
Action
67. Custom Website $500
20 Videos and Fully
Optimized YouTube $500
The Perfect Facebook
Page $300
Today Only $1,000
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