1.
Aisling Foley Marketing
Marketing consultant
B2B tech companies

2.
www.aislingfoley.com
 B2B companies
 Tech companies
 Software companies
 Tech start-ups

3.
www.aislingfoley.com
 Attract website visitors
 Create content for
 Newsletters
 Partner websites
 Social media
 LinkedIn Pulse
 Press articles
 Daily visitors can triple or quadruple once blog
posts are published regularly

4.
www.aislingfoley.com
1. When you think of an idea, immediately
create a draft
 Notes app
 WordPress
 Word doc
 Whatever works for you
2. Keep it short – 5 paragraphs/300 words or
thereabouts
 If you’re bored writing it, we will be bored reading
it
3. One message per post

5.
www.aislingfoley.com
4. Optimise content for search engines
 Use keywords
 H2 tags
 Alt tags
 Include keyword in URL and title
5. Mix layout
 Paragraphs
 Bullets
 Images
6. Use social media to promote posts
 Post more than once on Twitter
7. Ensure grammar and spelling is perfect

6.
www.aislingfoley.com
8. Write post and reflect overnight
 You may think of additional content
 Spellcheck and spellcheck again
9. Update old posts and reuse
10. Use Google Advanced Image search to find
copyright free images
 Under “Usage rights” chose “free to use or share,
even commercially
11. Schedule your posts for a set day
 Eg each Thur or every second Wed

7.
www.aislingfoley.com
 11 tips to better blogging
 Words to avoid when writing for the internet
 Internet writing tips

8.
www.aislingfoley.com
 Marketing consultancy for tech companies
 Planning and strategy
 Marketing communications planning and implementation
 Training and mentoring (including with Enterprise Ireland)
 Marketing audit
Event organisation Brochures
Website redesign Copywriting and messaging
Email marketing Social media and blogs
PR Analyst relations

9.
www.aislingfoley.com
+353 87 918 2986