2. everyonewho get
an accident
Health organizations
Insurance
 Training for our employeer
 Fast and professional
service for accident
 Save life person from
accident
 Health service Products
 Low cost resource
 Professional and high quality
 Advertising online
 (website , central calling, social
media etc)
 Direct Selling
 Professional
health care
 Give fast respon
for accident
Meet and greet with
customer on health
events
Feedback box and sms
custemer
Member account in our
website
 Public Health
Service,
Hospital
 Police
 Proffesional health
service
Mass Society
 Medical Tools
 Modification fee
 Doctor Salaries
 Maintenance
 Transportation
 Proffesional Health staff
 Medicine
 Medical Service Revenue
 Sponsorship from Ministry of Health, Departement of Health, and
Health Organization
Creative created by :
Tiarisna HN, Fitra Rahitasari, Primadion sofyan
 Modern medical tools

3. Executive Summary
The high number of traffic accidents increasingly worrisome. Based on data from the National Police, the
death rate from traffic accidents in Indonesia as many as 32,000 people .That’s so irronic fact. Surabaya is a
metropolitan city where many people get traffic accident in there. In the normal handling of traffic accidents, speed
and accuracy as well as efficiency measures equipment used will determine the effectiveness of aid to the victims
in order to minimize the number of deaths or injuries resulting in disability. The main cause of death of a patient
emergency is respiratory, cardiac arrest, bleeding and shock. There needs to be a rapid response service concept
to handle victims with emergency Events from traffic accidents. The concept of service is named "Mobile Accident
Care (MAC)" which will surely work together with relevant parties.
In the implementation of these services, MAC will work with some health services, police, and health
organizations. MAC company collecting data on traffic accidents in Surabaya to know where dangerous area of
accidents. In order to improve the professionalism of the company's experts, MAC provide training to employees
regarding the handling of emergencies and first aid. These services have professional service and quick response
in case of traffic accident victims.
MAC company publishes by advertising online (website, central calling, social media etc), direct selling,
and meet and greet in health events. The customer can registers to be member MAC account in our website for
get discount if accident happen to him. MAC provides feedback box (in retail store and on website) for customer
who want to give some criticisms and suggestions for the improvement of MAC.
Revenue streams of this company are medical service revenue and some sponsorship from ministry of
health, departement of health, and health organization
The scope of activities conducted by MAC to the victims of accidents through mobile transportation in
which there are a set of modern medical equipment and healthcare professionals. The communities that involved
in the accident will be able to easily contact the MAC call centre and quickly centered proffesional health staff will
be sent to rescue the victims. Accident aid measures will be done quickly and professionally in the mobile car so it
will save their life fastly. For better and fast service, car MAC will be concentrated in areas downtown traffic and
dangerous area.