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F R I E N D LY B U T N O T F R I E N D S
D E S I G N I N G F O R S PA C E S B E T W E E N
F R I E N D S H I P A N D U N FA M I L I A R I T Y
Airi Lampinen Donald McMillan, Barry Brown,
Zarah Faraj, Deha Nemutlu Cambazoglu & Christian Virtala
• Simmel’s essay from 1903, 

“The Metropolis and Mental Life”
• Urban life requires us to maintain

social distance and anonymity
• Urban technologies are often instead
designed to assist in the formation 

and maintenance of communities of
differing sorts
S O C I A L D I S TA N C E
• Establishing and maintaining a balance
between ‘keeping one’s distance’ and
‘being there when needed’ is a skilful
accomplishment (Crow et al, 2002)
• It is worth paying attention to how
people, at times, purposefully avoid
neighborly interactions, and how we
might design for these intentions
S TA R T I N G P O I N T S
• How might we design systems that 

can help us keep those around us 

at a comfortable distance, without
making us seem rude or uncongenial?
• Is it possible to design for 

being “friendly but not friends”?
O U R O B J E C T I V E
• Semi-structured interviews

with young adults in Stockholm area
• Design workshops

with participants from our industrial and
academic collaborations
• Design explorations

Prototypes designed to be embedded 

in local communal spaces
R E S E A R C H P R O C E S S
• No desire to become friends

“I have no interest in creating a
relationship as a result of sharing 

the same building.”
• Valued being on friendly terms

“I always attempt to be open, greeting
my neighbours, I usually greet [even]
people I don’t recognize [inside the
apartment building].”
I N T E R V I E W F I N D I N G S
• Swapping goods as a way to enable
a sense of generalised trust without
explicit face-to-face interaction
• Allowing residents to acknowledge
their neighbours, adding to 

a sense of friendly neighbourly
relations without removing the
desired social distance
D E S I G N E X P L O R AT I O N I : 

F R I E N D L I N E S S / G A R B A G E R O O M
• Glass doors or windows by the
entrance as areas that could support
lightweight interactions among
residents, requiring little in terms 

of time or effort
• Our goal was a lightweight way to
use technology to foster a sense of
social connection among residents
D E S I G N E X P L O R AT I O N I I :
AWA R E N E S S / E N T R A N C E
• Engaging with the broader local
community, in particular those who come
together around the use of
neighbourhood playgrounds
• Place-based photo sharing as a practice
through which trust within the local
community could grow in an organic way,
without requiring too much too quickly
D E S I G N E X P L O R AT I O N I I I :
T R U S T / P L AY G R O U N D
• The slow and gradual nature 

of neighbour relations
• Connection that involves low 

commitment and/or little effort can 

still support meaningful exchanges
• Designs that help neighbours to 

‘appear’ friendly, and to perceive 

those around them as such
“ F R I E N D LY B U T N O T F R I E N D S ” 

D E S I G N O P P O RT U N I T I E S
“an openness to limited interaction 

when appropriate, 

but without an expectation of 

moving to a more committed relationship”
F R I E N D LY B U T
N O T F R I E N D S

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Friendly but not Friends: Designing for Spaces Between Friendship and Unfamiliarity / Airi Lampinen & al

  • 1. F R I E N D LY B U T N O T F R I E N D S D E S I G N I N G F O R S PA C E S B E T W E E N F R I E N D S H I P A N D U N FA M I L I A R I T Y Airi Lampinen Donald McMillan, Barry Brown, Zarah Faraj, Deha Nemutlu Cambazoglu & Christian Virtala
  • 2. • Simmel’s essay from 1903, 
 “The Metropolis and Mental Life” • Urban life requires us to maintain
 social distance and anonymity • Urban technologies are often instead designed to assist in the formation 
 and maintenance of communities of differing sorts S O C I A L D I S TA N C E
  • 3. • Establishing and maintaining a balance between ‘keeping one’s distance’ and ‘being there when needed’ is a skilful accomplishment (Crow et al, 2002) • It is worth paying attention to how people, at times, purposefully avoid neighborly interactions, and how we might design for these intentions S TA R T I N G P O I N T S
  • 4. • How might we design systems that 
 can help us keep those around us 
 at a comfortable distance, without making us seem rude or uncongenial? • Is it possible to design for 
 being “friendly but not friends”? O U R O B J E C T I V E
  • 5. • Semi-structured interviews
 with young adults in Stockholm area • Design workshops
 with participants from our industrial and academic collaborations • Design explorations
 Prototypes designed to be embedded 
 in local communal spaces R E S E A R C H P R O C E S S
  • 6. • No desire to become friends
 “I have no interest in creating a relationship as a result of sharing 
 the same building.” • Valued being on friendly terms
 “I always attempt to be open, greeting my neighbours, I usually greet [even] people I don’t recognize [inside the apartment building].” I N T E R V I E W F I N D I N G S
  • 7. • Swapping goods as a way to enable a sense of generalised trust without explicit face-to-face interaction • Allowing residents to acknowledge their neighbours, adding to 
 a sense of friendly neighbourly relations without removing the desired social distance D E S I G N E X P L O R AT I O N I : 
 F R I E N D L I N E S S / G A R B A G E R O O M
  • 8. • Glass doors or windows by the entrance as areas that could support lightweight interactions among residents, requiring little in terms 
 of time or effort • Our goal was a lightweight way to use technology to foster a sense of social connection among residents D E S I G N E X P L O R AT I O N I I : AWA R E N E S S / E N T R A N C E
  • 9. • Engaging with the broader local community, in particular those who come together around the use of neighbourhood playgrounds • Place-based photo sharing as a practice through which trust within the local community could grow in an organic way, without requiring too much too quickly D E S I G N E X P L O R AT I O N I I I : T R U S T / P L AY G R O U N D
  • 10. • The slow and gradual nature 
 of neighbour relations • Connection that involves low 
 commitment and/or little effort can 
 still support meaningful exchanges • Designs that help neighbours to 
 ‘appear’ friendly, and to perceive 
 those around them as such “ F R I E N D LY B U T N O T F R I E N D S ” 
 D E S I G N O P P O RT U N I T I E S
  • 11. “an openness to limited interaction 
 when appropriate, 
 but without an expectation of 
 moving to a more committed relationship” F R I E N D LY B U T N O T F R I E N D S