Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President of Product Management or you have higher ambitions and want to become a General Manager or CEO, it can be an excellent way to get there fast. But in order to advance you need a strategy. If you aren't progressing as fast as you would like in Product Management, ask yourself these questions: - Would you like to learn how to differentiate yourself to move up faster through training, certifications and other methods? - Do you ever wonder why some product managers seem to get promoted and advance much faster than others? - Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this session, Brian Lawley will share the different ways he has seen product managers successfully accelerate their careers during his twenty-five year career in product management. About the Speaker Brian Lawley is the CEO and Founder of the 280 Group, the world's leading Product Management Consulting and training firm. He is the author five best-selling Product Management books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. Brian's career spans over 25 years in Product Management, including having defined and launched over 50 products. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit www.aipmm.com. Upcoming Webinars: http://aipmm.com/aipmm_webinars/ Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph

1. © AIPMM 2013 www.aipmm.com
AIPMM Webinar Series
www.aipmm.com

2. © AIPMM 2013 www.aipmm.com

3. © AIPMM 2013 www.aipmm.com
Founded 1998
World’s largest professional association for product
management, product marketing and brand management
Provides professional development and certification
• Certified Product Manager
• Certified Product Marketing Manager
• Agile Certified Product Manager
• Certified Innovation Leader

4. © AIPMM 2013 www.aipmm.com
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)

5. © AIPMM 2013 www.aipmm.com
• One copy of five eBooks
• Product Management LifeCycle Toolkit™
Participate and Win!

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AIPMM: @AIPMM
280 Group: @the280Group
Tweet!

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Today’s Speaker
Moderator:
Hector Del Castillo, AIPMM
Presenter:
Brian Lawley
CEO & Founder,
280 Group
contact@280group.com
@the280group

8. © AIPMM 2013 www.aipmm.com
FEATURED PRESENTATION

9. ©2008 280 Group LLC9
How to Accelerate Your
Product Management Career
Brian Lawley
CEO & Founder 280 Group, LLC
Optimal Product Management™

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Agenda
• Background
• 18 Tips for Career Acceleration
• Creating Your Plan
• Q&A
• Giveaways
• Product Management LifeCycle Toolkit™
• One copy of each ebook
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Career Goals
Where are you now?
Short term
Long term
1/3/5/10 Paragraph
BE SPECIFIC
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Who is the Worst PM You Know?
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Who is the Best PM You Know?
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What’s the Difference?
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Productivity
Attitude
Where Are You?
Leadership!

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Productivity = Deliverables
• Strategic plans
• High-impact projects
• Critical tasks
• Important deadlines
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NOT your day to day work

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Get Productive
- Master Email
- Master Outlook
- Work From One To-do List
- Prioritize Using a System
- Master Meetings
- Don't Reinvent the Wheel
- Use & Master Great Tools
- Learn to be Politely Rude
- Stick to a Routine
- Get Help
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Get a Mentor
Boss
Executive
Senior Peer
Paid coach
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Be the bearer quickly of bad news
Make boss aware
Reassurance
Solutions
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Keep Careful Company
Network up
Rise with the stars
Long-term
Avoid negative people
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Become an Expert
Your Market
Product Management
Product Marketing
Training
Books/Newsletters/Blogs
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Beef up your resume and build
your brand
Volunteer
Training
Certification(s)
Internal opportunities to lead
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Be the kind of employee you want
to manage
Be the solution, not the problem
Weekly update
Take things off her plate
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Always give the team the credit
True leadership
Take the blame
Don’t worry
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Choose the right job, boss &
company
Growing business & segment
Boss on your side
Rapidly growing
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Become an excellent
communicator
Be concise
Speaking
Writing
Tone & Message
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Hire only those who can
overtake you
Your brand = your team
Mentors pull, teams push
Loyalty
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Truly care about people
Do many favors
You WILL work with them again
NEVER gossip
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Always be Professional
Don’t make issues personal
Get perspective before communicating
Practice active listening
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The Last Thing You Do
You are remembered by…
Make it stellar
Leave with class
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Don’t stay too long
Jaded
Invisible ceiling
Life is too short
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Don’t sit on the fence
Headhunters
The grass is always greener
Ruining your reputation
Wasting time
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Build your network!
PMAs
Other divisions/groups
Other companies
LinkedIn & Groups
Security
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Know what you are good at
Hire/recruit others to complement
Do what you like
Manage your team
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Make yourself look smart
Don’t reinvent the wheel
Leverage resources
Get help/PMAs
www.280group.com/resources
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Your plan
• Clearly stated specific goals 1/3/5/10
• Actions to get you there
– Mentor(s)
– Key relationships
– Market expertise
– PM skill set/training
– Communication
– Network
– Next job
– Personal brand
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39. © AIPMM 2013 www.aipmm.com
Q&A
Moderator:
Hector Del Castillo, AIPMM
Presenter:
Brian Lawley
CEO & Founder,
280 Group
contact@280group.com
@the280group

40. ©2008 280 Group LLC
280 Group Solutions
• Training
• Certification
• Assessments
• Consulting
• Contractors
• Templates, Toolkits, PM Office
• 280 Group Press Book Series
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We can help you become an amazing Product Manager!

41. ©2008 280 Group LLC
280 Group Resources
• Free templates and white papers
– 8 white papers
– 12 templates
• PM Job listing sites
• 280 Group Product Management 2.0 Newsletter
• 280 LinkedIn Group
• Optimal Product Management Blog
• Books
• PMA listings
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Go to www.280group.com in the “Resources” section.

42. ©2008 280 Group LLC
Summary
• Background
• 18 Tips for Career Acceleration
• Creating Your Plan
• Q&A
• Giveaways
• Product Management LifeCycle Toolkit™
• One copy of each ebook
43

43. ©2008 280 Group LLC
Brian Lawley
CEO, 280 Group LLC
contact@280group.com
www.280group.com
408-834-7518
Optimal Product Management™

44. © AIPMM 2013 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
Teqcorner, McLean, VA July 22, 2013 M 8:30 am – 5 pm
CPM® Certification Prep Course & Exam
Teqcorner, McLean, VA July 23-24, 2013 T, W 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
Teqcorner, McLean, VA July 25-26, 2013 Th, F 8:30 am – 5 pm
Contact Cynthia Petti, cynthia@280group.com for more information. Additional
certification prep courses are available in Austin, San Jose, Seattle, and London.

45. © AIPMM 2013 www.aipmm.com
Upcoming Courses
Course & Location Dates Time
CIL® Certification Prep Course & Exam
Athens, Greece Oct 10-11, 2013 9 am – 6 pm
CPM® Certification Prep Course & Exam
Amman, Jordan
Singapore
Jun 17-18, 2013
Jun 24-26, 2013
8 am – 5pm
8 am – 5 pm
CPMM® Certification Prep Course & Exam
Amman, Jordan Jun 19-20, 2013 8 am – 5 pm
Follow the links provided to get more information regarding these courses.

46. © AIPMM 2013 www.aipmm.com
For More Information About
• AIPMM membership benefits
• Certification courses near you
• How to prepare to take a certification exam
Hector Del Castillo, CPM, CPMM
Senior Product Innovation Consultant
hmdelcastillo@aipmm.com
linkd.in/hdelcastillo

47. © AIPMM 2013 www.aipmm.com
Please Join Us Again!
AIPMM Webinar Series:
How to Develop a Deep Understanding of Your Target Markets, Friday, Jun 21st, 12 pm ET
The 2013 Global Study of Product Team Performance, Friday, Jun 28th, 12 pm ET
http://aipmm.com/aipmm_webinars/
Global Product Management Talk:
http://www.blogtalkradio.com/prodmgmttalk
Stay Informed!
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Certification: http://aipmm.com/html/certification/