How well are you communicating your company's product strategy? This presentation discusses different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. Jim Semick shares insights and tips for creating a compelling product roadmap vision. About the Speaker: Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting. Upcoming Events Would you like to lead innovation efforts within your company? Attend upcoming product innovation course. Visit: http://bit.ly/CILCourse Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. About AIPMM The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Call For Speakers: http://bit.ly/1b006vm Subscribe: http://www.aipmm.com/subscribe Articles: http://www.aipmm.com/html/newsletter/article.ph Membership: http://www.aipmm.com/join.php

1. © AIPMM 2014 www.aipmm.com
www.aipmm.com

2. © AIPMM 2014 www.aipmm.com

3. © AIPMM 2014 www.aipmm.com
Follow: @AIPMM @ProdMgmtTalk
Use: #AIPMM #ProdBOK
Tweet!

4. © AIPMM 2014 www.aipmm.com
Participate and Win!
Must be present to win!
One lucky winner will get a free copy of
the Guide to the Product Management and
Marketing Body of Knowledge (ProdBOK®)

5. © AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM
Host, Global Product Management Talk
cindy@startupproduct.com
Today’s Speakers
Presenter:
Jim Semick
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
@jimsemick

6. © AIPMM 2014 www.aipmm.com
Creating a
Compelling Vision
for Your Product
Roadmap

7. How well are you
communicating
your company’s
product strategy?

8. Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
decisions
• Roadmaps disjointed across org
• Execs not on board or lost in
weeds

9. Poll: How often do you meet with the
executive / management team to
review the product roadmap?

10. Consider Your Audience
Executives?
Engineers?
Sales?
Customers?

11. Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story

12. Group features into
themes that deliver
value

14. Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfaction,
strategic
value
Kano Model
Product Effort versus Customer Delight

15. The conversation matters as much as
the score

16. Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team
• Outcomes, Goals
• Sales Channel
• Status

17. Poll: What are the primary elements
you use to organize your product
roadmap? (Choose more than one)

18. Roadmap Samples

19. Typical Executive Facing Roadmap
Product Lines
or Categories
Long-term
Timeframe
Strategic Goals
Details: Value,
Features, Risk

22. Poll: What tool are you using to
share your strategic roadmap
document today?

23. Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap

24. Sign up for a free trial at
www.productplan.com
Thank You!

25. © AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick,
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
805-618-2975

26. © AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a
one-year AIPMM
membership when you
purchase a copy of the
Guide to the Product
Management and Marketing
Body of Knowledge
(ProdBOK®). Learn more
here: http://bit.ly/1iUknEx.

27. © AIPMM 2014 www.aipmm.com
Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach
those who are serious about learning these skills but have
budget constraints. For more information visit:
http://bit.ly/CILCourse.

28. © AIPMM 2014 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
CPM® Certification Prep Course & Exam
McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & Exam
McLean, VA June 13, 2014 F 8:30 am – 5 pm
For more information, visit:
Transform Your Career.

29. © AIPMM 2014 www.aipmm.com
Upcoming Courses
Athens, Greece
Belgrade, Serbia
Athens, Greece
Follow the links above for more information, or contact:
certification@aipmm.com.

30. © AIPMM 2014 www.aipmm.com
Please Join Us Again!
Mastering Product Positioning May 30th
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars
Global Product Management Talk
http://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakers
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/