Product Management (PdM) is all about the process of creating and delivering successful, profitable products to their intended target customers. Products can be either tangible goods or intangible services (including software.) This session describes the AIPMM Phase Review Process and the Product Management Framework (PdMF). It demonstrates how the PdMF can be applied to all product development processes, whether they are based on Agile, Waterfall, Scrum, RAD, or any other product development methodology. The PdMF defines the circle of influence for Product Managers. It maps out all the knowledge areas that should be mastered, along with the activities, deliverables and milestones required over time, to create and bring successful, profitable products to market.