2. Aimee Hornberger
I specialize in Web Design, Development, and Digital Marketing. For the past 7 years I’ve focused on
developing outstanding SOLUTIONS for start-ups, medium-size & small companies looking to
establish, expand, or update their marketing efforts. I have an MBA in Entrepreneurship and
Marketing from the University of Notre Dame and a Bachelors degree in Business from Pepperdine
University. I specialize in DRIVING TRAFFIC to your site and optimizing conversions through:
➽ On Page Search Engine Optimization
➽ Link Building & Off Page Optimization
➽ Email Marketing
➽ User Interface Optimization
➽ Content Marketing & Blogging
➽ Social Media Management
➽ Website Design & Development
➽ Graphic Design
I have been able to increase my client’s website traffic by more than 200% within 6 months of
Website and Content Optimization. For most of our small to medium sized companies I
recommend focusing on very targeted groups of internet users and saturating that niche (as
opposed to focusing on a broad market and competing against much larger players.)
3. My Clients
I have extensive experience working with businesses of all sizes, including NPOs, start-ups, small
businesses, and multi-nationals. I have completed projects for Law Firms, Recruiting Agencies, Design
Firms, Health Care / Insurance companies, Non-profits, Real Estate firms, Technology / Software
companies, Renewable Energy start-ups, Manufacturing firms, and Business Consulting firms.
Aimee has a unique entrepreneurial sense,
creativity, and immense drive. She is able to look at
problems from unconventional angles, which open
doors to innovative and effective solutions. Her
passion for technology and graphic design
wonderfully complements her business skill-set.
Aimee creates great-looking
websites & applications that are
surprisingly easy-to-use! That drove
a ton of traffic to our site!
Aimee is extremely self-motivated and
brings an inspired perspective to pragmatic
discussions. She is capable and generous
with her talents and passion. I hold her in
high regard and feel lucky to have worked
with her.
Aimee has the innate ability to understand
what you looking for (design-wise) and
turn it into graphics and other marketing
materials. That's a rare quality! She also
have a knack for creating images and
designs that Pop and grab your attention.
11. Recent Work
1.
Isolate Target Market: First I isolated the
target audience. In this case, for my client, a
recruiting firm specializing in Logistics and
Operations jobs – the target was job seekers
looking for / experienced with these types of
careers.
2. Keyword Research: Next we did Keyword
Research using Google Keyword Tool and
SEOmoz to isolate a collection of no more
than 100 search terms with a significant
volume of traffic (but also low or medium
competition.) This was an Organic SEO
Campaign.
3.
SEO Implementation: Our SEO Strategy
consisted of placing our keywords on every
single page of the website in the proper
locations to gain SERP attention. Then we
generated content (with keywords) and
submitted it to industry bloggers, social
media contracts, and social bookmarking
sites - to gain inbound links and improve our
off page SEO link profile.
http:/
/interstate4jobs.com
4.
Test SEO Results: Over the course of the
year we almost tripled the number of visitors
(website traffic) per month. One major
conversion metric was the number of visitors
who submitted job applications through the
web form – this metric improved by 242%
over the course of the year.
