Amber Wu

Shanghai City, China China

SVP at DigitasLBi China

Advertising / Marketing / PR

Trilingual (Chinese/English/Japanese) INTJ strategist, and digital story builder. As a brand marketer before, I still believe that great Philosophers think Brands. While I do think in digital era, brands shall behave differently. Digital is not only about tools or devices. It’s about behavior of people. Brand shall become solution to solve life problem, or release stress of the consumers/users; be meaningful / useful / delightful to enhance their life activities. Thus, I set my mission to enhance brand building in the digital & social context, upon the deep understanding of the cultural background, consumer behaviors and evolving needs. Meanwhile I help brand develop the designed expe...