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Outback Steakhouse's Int'l Plan: Strengths, Weaknesses & Recommendations

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Outback Steakhouse planned to expand internationally by opening franchise locations that maintained the same menu and atmosphere as US locations to leverage brand recognition abroad. The plan's strengths were leveraging a successful US brand, but weaknesses included uncertainty that the casual dining concept would translate to other cultures. Recommendations included testing new markets on a smaller scale before large investments and adapting the concept somewhat to local tastes. Given uncertainties, a cautious approach with initial limited international growth was prudent for Outback.

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International Strategy Analysis Write a brief assessment (two pages) of the Outback Steakhouse case found in the text. Pay particular attention to the following questions: What are the basic elements of Outback's plan for going international? What do you see as the strengths and weaknesses of this plan? What changes to the plan would you recommend to Connerty? Given what you know from the case, do you think Outback should try the international journey? Solution Hi, Please provide the text

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Outback Steakhouse's Int'l Plan: Strengths, Weaknesses & Recommendations

  • 1. International Strategy Analysis Write a brief assessment (two pages) of the Outback Steakhouse case found in the text. Pay particular attention to the following questions: What are the basic elements of Outback's plan for going international? What do you see as the strengths and weaknesses of this plan? What changes to the plan would you recommend to Connerty? Given what you know from the case, do you think Outback should try the international journey? Solution Hi, Please provide the text