Presentation at National African American MSM Leadership Conference on HIV/AIDS and Other Health Disparities

1. Using New Media in African American Communities for HIV Prevention Aisha Moore, Communications Director, AIDS.gov/JSI Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/JSI Meico Whitlock, Senior Fellow, AIDS.gov/Office of HIV/AIDS Policy

3. Your name & organization What’s one thing you want to learn today?

5. Demographics of teen internet users % of teens who use the internet The Pew Research Center’ s Internet & American Life Project 2009 Parent-Teen Cell Phone Survey conducted from June 26 to September 24, 2009 n=800 teens ages 12-17 (including 245 cell phone interviews) Total teens 93 Boys 91 Girls 94 Race/ethnicity White, Non-hispanic 94 Black, Non-Hispanic 87 Hispanic 95 Age 12-13 88 14-17 95 Household income Less than $30,000.yr 88 $30,000-$49,000 89 $50,000-$74,999 96 $75,000+ 97

6. 17% of teens look online for health topics that are hard to talk about, like drug use, sexual health, or depression - When young people don’t feel like they’re getting what they need from an adult they typically turn to their devices.

7. “ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online

8. plug for data: pewinternet.org

14. Who are you trying to reach?

15. Individual Interpersonal Community Policy

16. + African American MSM

26. + you?

38. + you

48. + you?

57. + you

60. Making it happen

61. Who are you trying to reach? ? PEOPLE:

62. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:

63. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:

64. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:

71. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.

72. Facebook Insights

73. http://www.surveymonkey.com/s/CHATpdx

77. vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf wearemedia.org AIDS.gov/using-new-media Idealware.org/reports/socialmedia

79. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov

80. Meico [email_address] Michelle [email_address]