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The Market Segmentation Process
- 1. The Market Segmentation Process WTUC http://www.4cconsulting.com/uploadedImages/Management_consultancy/Intelligence_and_strategy/Segmentation.jpg
- 5. Target market- which lays the foundation for developing the proper mix of marketing activities-including advertising General Population of consumers http://www.intomartgfk.nl/images/bg_logo.gif
- 11. Finding the Right Niche http://www.valicon.net/uploads/whowhatwhy_eng_popravki.gif
- 12. http://www.fivetwelvegroup.com/clientzone/uploads/images/FiveTwelve_Group_Segmentation_levels_v2.jpg
- 25. What’s the User Benefit here?
- 27. What’s the User Benefit here?
- 29. What’s the User Benefit here?
- 30. Status Benefit
- 31. What’s the User Benefit here?
- 32. Status Benefit
- 33. What’s the User Benefit here?
- 35. What’s the User Benefit here?
- 37. What’s the User Benefit here?
- 39. What’s the User Benefit here?
- 49. http://www.media-studies.ca/articles/images/VALS.jpg Basic principles or values Tangible markers of success or accomplish-ments Desire for experiences or risk
- 53. What’s the psychographic element here?
- 54. What’s the psychographic element here?
- 58. Hardee’s Ad: Who’s the Target Market?