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Outline &Group Member <ul><li>Language and Culture --YE4A </li></ul><ul><ul><li>1094100004 Julia Wang </li></ul></ul><ul><...
Introduction <ul><li>Women are expected to be + skinny + have outstanding breasts + bottoms  </li></ul><ul><li>They are su...
<ul><li>This stereotyped concept is seen in daily conversation & mass media.  </li></ul><ul><ul><li>->  the original meani...
CF Background <ul><li>Sparkling wine-  Grape Vodka   </li></ul><ul><li>The pub culture becomes popular in Taiwan.  </li></...
Commercial http://www.paolyta.com.tw/homepage.htm
Sexy symbols <ul><li>Beautiful face </li></ul><ul><li>Nice shape </li></ul><ul><li>Large breasts  </li></ul>
Discussion <ul><li>Why women want to have big breasts? </li></ul><ul><li>The reification of women breasts </li></ul><ul><l...
Why women want to have huge breasts?
<ul><li>Media </li></ul><ul><li>Standard model </li></ul><ul><li>Advertisement </li></ul>
<ul><li>Men </li></ul><ul><li>Please men </li></ul><ul><li>Attractive </li></ul>
Women’s sacrifice <ul><li>Breast implant surgery </li></ul><ul><li>Sponge bra </li></ul>
<ul><li>Keep sacrificing or learn to survive? </li></ul>
The reification of women breasts <ul><li>Then </li></ul><ul><li>- produce breast milk to feed the offspring </li></ul><ul>...
Examples <ul><li>-TV programs  </li></ul><ul><li>-TV commercials </li></ul>From Mass Media
<ul><li>From males’ perspective </li></ul><ul><li>- language terms </li></ul>Ex.  波霸  / boobs 飛機場  /  平底鍋  / flat
Women’s Body Image <ul><li>What society expects    1) a pretty face   big eyes, a pointy nose, thick lips   2) big breasts...
Women’s Body Image <ul><li>Most Asian women   1) small eyes without folds on the eye lids   2) a stubby nose   3) thin lip...
Women’s Body Image <ul><li>Peer pressure   1) fit in with the group   e.g.  A friend tells you that you are too  </li></ul...
Conclusion <ul><li>Perspective from: </li></ul><ul><ul><li>Male </li></ul></ul><ul><ul><li>Peer </li></ul></ul><ul><ul><li...
Conclusion <ul><li>Medicine, losing weight, plastic surgery. </li></ul><ul><li>Expected rule for women ≠  </li></ul><ul><l...
Conclusion <ul><li>There’s no ugly woman in the world, only woman with no confidence. </li></ul>Trust yourself, you can ma...
Thank you
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Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

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Breast or Brain: Viewpoints of Taiwanese Female Through analyzing "Grape Vodka" Commercial

  1. 2. Outline &Group Member <ul><li>Language and Culture --YE4A </li></ul><ul><ul><li>1094100004 Julia Wang </li></ul></ul><ul><ul><li>1094100005 Nicole Juan </li></ul></ul><ul><ul><li>1094100009 Freda Lee </li></ul></ul><ul><ul><li>1094100013 Cassidy Huang </li></ul></ul><ul><ul><li>1094100041 Trisha Hsiao </li></ul></ul><ul><ul><li>1094100053 Rachel Lin </li></ul></ul><ul><li>Introduction-Cassidy </li></ul><ul><li>Commercial-Rachel </li></ul><ul><li>Discussion-Freda, Julia, Nicole </li></ul><ul><li>Conclusion-Trisha </li></ul>
  2. 3. Introduction <ul><li>Women are expected to be + skinny + have outstanding breasts + bottoms </li></ul><ul><li>They are surveyed by male, peers, mass media and by themselves. </li></ul><ul><li>Woman bodies are viewed under magnifying glasses </li></ul><ul><li>Except for thin, “womanly women” = big breasts. </li></ul>
  3. 4. <ul><li>This stereotyped concept is seen in daily conversation & mass media. </li></ul><ul><ul><li>-> the original meaning of being a woman is changed. </li></ul></ul><ul><li>Women are no longer viewed by how they behave but what they have. </li></ul><ul><li>Their bodies are reified and judged. </li></ul>
  4. 5. CF Background <ul><li>Sparkling wine- Grape Vodka </li></ul><ul><li>The pub culture becomes popular in Taiwan. </li></ul><ul><li>The price is lower than other sparkling wine. </li></ul><ul><li>The Grape Vodka becomes more general. </li></ul>
  5. 6. Commercial http://www.paolyta.com.tw/homepage.htm
  6. 7. Sexy symbols <ul><li>Beautiful face </li></ul><ul><li>Nice shape </li></ul><ul><li>Large breasts </li></ul>
  7. 8. Discussion <ul><li>Why women want to have big breasts? </li></ul><ul><li>The reification of women breasts </li></ul><ul><li>Women's body image </li></ul>
  8. 9. Why women want to have huge breasts?
  9. 10. <ul><li>Media </li></ul><ul><li>Standard model </li></ul><ul><li>Advertisement </li></ul>
  10. 11. <ul><li>Men </li></ul><ul><li>Please men </li></ul><ul><li>Attractive </li></ul>
  11. 12. Women’s sacrifice <ul><li>Breast implant surgery </li></ul><ul><li>Sponge bra </li></ul>
  12. 13. <ul><li>Keep sacrificing or learn to survive? </li></ul>
  13. 14. The reification of women breasts <ul><li>Then </li></ul><ul><li>- produce breast milk to feed the offspring </li></ul><ul><li>Now </li></ul><ul><li>- to been seen as a criterion to judge </li></ul><ul><li>beauty </li></ul>
  14. 15. Examples <ul><li>-TV programs </li></ul><ul><li>-TV commercials </li></ul>From Mass Media
  15. 16. <ul><li>From males’ perspective </li></ul><ul><li>- language terms </li></ul>Ex. 波霸 / boobs 飛機場 / 平底鍋 / flat
  16. 17. Women’s Body Image <ul><li>What society expects 1) a pretty face big eyes, a pointy nose, thick lips 2) big breasts 3) petite hips </li></ul><ul><li>=> Beautiful and sexy women </li></ul>
  17. 18. Women’s Body Image <ul><li>Most Asian women 1) small eyes without folds on the eye lids 2) a stubby nose 3) thin lips 4) small breasts </li></ul><ul><li>=> Ugly  Plastic Surgery </li></ul>
  18. 19. Women’s Body Image <ul><li>Peer pressure 1) fit in with the group e.g. A friend tells you that you are too </li></ul><ul><li>fat, you start eating less. e.g. A friend is slim and you want to be </li></ul><ul><li>like her. </li></ul>
  19. 20. Conclusion <ul><li>Perspective from: </li></ul><ul><ul><li>Male </li></ul></ul><ul><ul><li>Peer </li></ul></ul><ul><ul><li>Mass media </li></ul></ul><ul><li>Different stereotypes in different society </li></ul><ul><li>In Taiwan: to be thin and with big breasts </li></ul>
  20. 21. Conclusion <ul><li>Medicine, losing weight, plastic surgery. </li></ul><ul><li>Expected rule for women ≠ </li></ul><ul><li>Their true selves. </li></ul><ul><li>Women could get rid of the frame . </li></ul>
  21. 22. Conclusion <ul><li>There’s no ugly woman in the world, only woman with no confidence. </li></ul>Trust yourself, you can make it
  22. 23. Thank you

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