Social Media Strategy
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overview of the process of social media setup for institutional use
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Social Media Strategy
- 1. Social Media Strategy Plamen Miltenoff, Ph.D., MLIS Professor https://web.stcloudstate.edu/pmiltenoff/faculty/ http://blog.stcloudstate.edu/ims/ https://www.facebook.com/InforMediaServices/ https://twitter.com/SCSUtechinstruc https://www.instagram.com/scsutechinstruct https://www.youtube.com/channel/UC_UMIE5r6 YB8KzTF5nZJFyA https://www.linkedin.com/in/miltenoff/
- 2. 1. What is Web 2.0 2. What is Social Media (SM) and why is it important? 3. How is SM for individual use different from SM for institutional use? 4. What is the structure of institutional SM?
- 3. 5. How is institutional SM developed and managed? 6. Who does (how is organized) SM? 7. What are the most necessary questions to ask about SM? 8. Others?
- 4. Plamen Miltenoff: • Created, taught and updated LIB 290 Social Media and Global Issues course https://web.stcloudstate.edu/pmiltenoff/lib290/ Quality Matters approved to be taught online • Created, taught and updated LIB Digital Storytelling and Virtual Reality course https://web.stcloudstate.edu/pmiltenoff/lib490/ • Lead a LITA Webinar Social Media For My Institution November-December 2016 • Presented, published and advised on the institutional use of Social Media • Maintain the social media for the IMS group
- 5. https://www.slideshare.net/aidemoreto/ social-media-for-my-institution-week-one • Definitions • What does SM mean for this organization • Delineations • What is the difference between individual use and team use • Tools • Lingo, subculture, mentality • Roles • Who does what? Is it one-person task or a team task? • Goals • What is the goal[s] of the organizational SM? • Social Media literacy
- 6. https://www.slideshare.net/aidemoreto/ week-two-social-media-for-my-institution • Social Media presence • Understanding Web 2.0 • Personalized attendance • From “broadcasting” info >>> to engagement, >>> personalized attendance • SM management • Team • Tasks • Analytics • Policies • Synch with the others PR activities of the organization
- 7. https://www.slideshare.net/aidemoreto/ social-media-for-my-institution-week-three • Multimedia and interactivity • Text, versus images, videos and hyperlinks • Digital Storytelling • Best ideas are in stories • Gamification of the SM process • E.g. polling, awards, leaderboards
- 8. Mind mapping Large amount of info Text Multimedia Hyperlinks Social media users Polls Analytics
- 9. More info • http://blog.stcloudstate.edu/ims?s=social+media+institutions • http://blog.stcloudstate.edu/ims?s=social+media • http://blog.stcloudstate.edu/ims?s=digital+storytelling • http://blog.stcloudstate.edu/ims?s=web+2.0 • http://blog.stcloudstate.edu/ims?s=digital+literacy
- 10. • Plamen Miltenoff, Ph.D., MLIS Professor • https://web.stcloudstate.edu/pmiltenoff/faculty/ • http://blog.stcloudstate.edu/ims/ • https://www.facebook.com/InforMediaServices/ • https://twitter.com/SCSUtechinstruc • https://www.instagram.com/scsutechinstruct • https://www.youtube.com/channel/UC_UMIE5r6YB8KzTF5nZJFyA • https://www.linkedin.com/in/miltenoff/