Brand Plan of Just Bliss Mango Drinks
Just Bliss Mango drink brand is planning to enter the market in Bangladesh, where the demand for fruity beverages is increasing due to changing consumer preferences and lifestyles. To be successful, the brand needs to position itself as a premium and healthy drink that offers a unique experience to consumers. The market scenario is favorable, but also highly competitive, with both local and international players vying for a share of the market. However, there is a growing trend towards healthier and natural products, which presents an opportunity for Just Bliss to differentiate itself and capture market share. The brand positioning will focus on the natural ingredients and superior taste of Just Bliss Mango drink, offering a refreshing and satisfying experience to consumers. The packaging design will also play a crucial role in differentiating the product from the competition and capturing the attention of consumers. The production of Just Bliss Mango drink will require state-of-the-art machinery and equipment, such as pulpers, pasteurizers, filling machines, and packaging machines, to ensure consistent quality and taste. The sales forecasting technique will use historical sales data, market research, and trend analysis to estimate the potential sales and growth of the brand. The external factors such as changing consumer preferences, economic conditions, and competitor activity will also be taken into account to provide accurate sales forecasts. Overall, Just Bliss Mango drink brand has a good opportunity to succeed in the Bangladesh market by offering a unique and satisfying experience to consumers, leveraging the trend towards natural and healthier products, and investing in quality production and packaging.
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Brand Plan of Just Bliss Mango Drinks
- 3. Businessthreats High Promotional Budget LowPriceOfferingFromCompanies With Quality issue Competitivemarket,localgiants areenteringintothemarket
- 8. MARKETpositioning Skiwisemarketcontribution Brandbuilding/Strong distribution/ tbtl Brandbuilding/tbtl Strong ruralcoverage/tbtl Strong ruralcoverage/tbtl
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- 18. marketing mix
- 20. marketing mix
- 21. marketing mix
- 22. segmentation Demographic Age 0-5 6-15 16-23 24-40 40+ Education Primary School HighSchool College University Graduates SocialStatus UpperClass MiddleClass LowerMid SkilledW/C UnskilledW/C Unemployed Family Bachelor Honeymooners Parenthood Post-parenthood Dissolution LifeStage Teenager Single&Adult NewerFamily OlderFamily WellB/G SeniorAdults Retired Psychological Activities Work hobby Social event vacatio n entertainmen t Club member communit y shopping sports opinions themselves social politics business economics education products future culture
- 23. TgAnalysis
- 24. TgAnalysis
- 25. TgAnalysis
- 28. Capturingmarketshare INCREASING OUTLETCOVERAGE Strategy AFFILIATE WITH B2B:PRIVATE LABELING
- 38. MACHINARIES
- 39. MACHINARIES
- 40. THE FUTURE
- 41. THE FUTURE