Encouraging Proactive Practice Campaign | Brandwitz 2015
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The task was to create a brand idea that promotes proactive practices to maintain good health, as opposed to reactive approaches that rely on drugs and pills to treat illnesses. The premise is that our ancestors were resourceful in consuming healthy foods and vegetables to prevent health problems, but we have lost this knowledge over time. The Campaign idea "Sustho thakte Bori Noy, Prokiti e Somadhan" created to encourage people to adopt proactive measures to stay healthy.
