Go Air is a low-cost airline based in Mumbai that operates domestic flights to 11 Indian cities. It was established in 2004 and launched operations in 2005 with a fleet of 20 Airbus A320 aircraft. Go Air aims to provide affordable air travel and does not offer free meals, but allows passengers to purchase food and drinks on board. It has expanded its fleet and route network over the years and primarily uses Chhatrapati Shivaji International Airport as its main base of operations.

1. AVIATION INDUSTRY
Ahsan Ahmad
Baba

2. EVOLUTION OF AVIATION
Source: Airports Authority of India, Planning Commission, Ministry of Statistics
and Programme Implementation, Ministry of Civil Aviation, Aranca Research

3. AIRPORTS
INDIA HAS 449 AIRPORTS AND AIR STRIPS OF WHICH 125 ARE
OWNED BY AAI
Airports Authority of India (AAI) was –
•Established in 1994 under the Airports
Authority Act
•Responsible for developing, financing,
operating, and maintaining all government
airports
•The Aircraft Act (1934) governs remaining
airports

4. AIRLINES
SIX MAJOR AIRLINES OPERATE IN THE COUNTRY
All statistics are for the month of May 2013 as published by Directorate
General of Civil Aviation. www.ibef.org

5. MAJOR AIRPORTS
SIX MAJOR AIRPORTS OF INDIA

6. GROWTH
Total passenger traffic stood at a
154.5 million in FY14*
Passenger traffic declined by 1.8
per cent in FY13
Domestic passenger traffic expanded at a CAGR of 12.5 per
cent over FY06–13; by FY17 domestic passenger traffic is
expected to touch 209 million
During April–February 2014, international passenger traffic
increased by 8.9 per cent compared to similar period in the
previous year

7. POTERS 5 FORCES ANALYSIS
Competitive
Rivalry
(High)
Threat of New
Entrants (Low)
Bargaining
Power of
Customers
(Low)
Bargaining
Power of
Suppliers
(High)
Substitute
Products
(Low)

8. Competition among major players is very high,
especially in LCC’s (Low cost carrier) section because the
airlines compete for the middle income group customers
and passengers of air-conditioning segment of railways.
This group has low brand loyalty and is highly price
sensitive
Competitive Rivalry
•Threat remains low in this
sector also as no other
means of transport is as
swift, and convenient as
airlines
•It saves time
Threat remains low
because of the nature
of the industry
(Regulatory hurdles,
Capital-intensive)
Threat of New Entrants
Substitute Products
Bargaining power of suppliers
remain high as there are only
few fuel and aircraft suppliers
•Talent pool of pilots, engineers
and other staff is also limited
Bargaining Power of Suppliers
Bargaining power of customers
remains low as the demand for
low cost air travel is quite high
•The costs of switching airplanes
and services offered hardly
differ with each other
Bargaining Power of Customers

10. INTRODUCTION
Low-cost airline.
Based in Mumbai.
It operates domestic passenger services to
11 cities with 385 weekly flights.
Its main base is Chhatrapati Shivaji
International Airport.

11. HISTORY
Established in June 2004.
Low-cost budget airline, based in Mumbai.
Launch operations in October 2005 with a fleet of 20
leased Airbus A320 aircraft.
An order for 10 aircraft from the Airbus A320 family
was announced in July 2006
Go Air airliners come in green, orange, blue, and pink.

13. SERVICES
Go does not offer a complimentary meal service to its passengers.
However, it does offer a buy-on-board food service where items
such as sandwiches, parathas, cookies, nuts and soft drinks can be
purchased.
Water is provided free of charge.

15. REACHES
AIRPORT
COMPUTER
LCD’s
SHOWING
FLIGHT
STATUS
EMPLOYEE
GREETS
PASSENGE
R
CUSTOMER
CARE
RECEIVES
BOARDIN
G PASS
PILOT
TAKES
CONTROL
GIVES
LUGGAGE
FOR
WEIGHIN
G &
CHECKING
WAITS
FOR
FLIGHT
AT
TERMINAL
BOARDS
FLIGHT
PHYSICAL
EVIDENCE
CUSTOMER
SUPPPORT
PROCESS
ON STAGE
BACK
STAGE
CONTACTPERSON
TAKES
HIS
SEAT
ASKED
FOR MEAL
GO AIR SERVICE BLUEPRINT
ARRIVES
DESTINATION
TAKES HIS
LUGGAGE
AIR
HOSTESS
ASKS FOR
FOOD
EMPLOYEE
WEIGHS
LUGGAGE
EMPLOYEE
ISSUES
BOARDING
PASS
PARKING
EMPLOYEE
DESK,
COMPUTER,
UNIFORM
WEIGHNING
MACHINE
BOOK STORE ,
RESTAURANTS
AT TERMINAL
AIRBUS
IN FLIGHT
ENTERTAIN-
MENT
FOOD ,
DRINKS
SHUTTLE
BUS
CONVEYO
R BELT
GROUND
STAFF
CHECKS
PLANE
WEB
CHECK IN
AIR
HOSTESS
GUIDES
WAY