How to find other
affiliates most successful
content
and make it better

Rules of the sessionRules of the sessionRules of the session
How to find other affiliates’ most successful content
This session is being
recorded
If you have
questions, ask in the
chat
We’ll send you the
recording and slides
soon after the Summit

SpeakerSpeakerSpeaker
How to find other affiliates’ most successful content
Patrick
Stox
Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs

How to find other affiliates’ most successful content
Who is Patrick Stox?
– I wrote for many SEO blogs, currently writing for Ahrefs blog
– I speak at some conferences, such as SMX, Pubcon, UnGagged, TechSEO
Boost
– I am the organizer for the Raleigh SEO Meetup (most successful in US), the
Beer & SEO Meetup, and the Raleigh SEO Conference
Judge: 2017/18/19 US Search Awards, 2017/18/19 UK Search Awards, 2018/19
Interactive Marketing Awards
– Founder of the Technical SEO Slack Group
– Moderator of /r/TechSEO on Reddit

How to find other affiliates’ most successful content

How to find other affiliates’ most successful content
You can do keyword research and create content, but remember:
Source: https://ahrefs.com/blog/search-traffic-study/
y/

How to find other affiliates’ most successful content
So, learn from your competitors

How to find other affiliates’ most successful content
Site explorer > Backlinks

How to find other affiliates’ most successful content
Search for URLs of backlinks that include “=” or “?”

How to find other affiliates’ most successful content
Identify affiliate parameters

How to find other affiliates’ most successful content
Filter to include that parameter and switch to all links (sorted by traffic)

How to find other affiliates’ most successful content
Also check affiliate networks

How to find other affiliates’ most successful content
Instead of links to booking.com, check links to http://c84.travelpayouts.com/

How to find other affiliates’ most successful content
This is the most trafficked
affiliate content!!!

How to find other affiliates’ most successful content
I’m filtering further by language

How to find other affiliates’ most successful content
The top content pages are tools

How to find other affiliates’ most successful content
This type of content looks easier to create

How to find other affiliates’ most successful content
Here, I’m exporting the top 1,000 pages to categorize them

How to find other affiliates’ most successful content
We already saw the most successful - tools

How to find other affiliates’ most successful content
~1/3 of top content is about where to stay or hotels

How to find other affiliates’ most successful content
Here’s how I categorized
the successful content

How to find other affiliates’ most successful content
Research content
Best – top lists

How to find other affiliates’ most successful content
Research content
Weekend getaways

How to find other affiliates’ most successful content
Research content
Ski – beaches – cruise

How to find other affiliates’ most successful content
Research content
City vs. city

How to find other affiliates’ most successful content
Research content
Costs

How to find other affiliates’ most successful content
Research content
Couples – kids – honeymoon – backpacking – pet friendly

How to find other affiliates’ most successful content
Useful content
Tools

How to find other affiliates’ most successful content
Useful content
Where to stay

How to find other affiliates’ most successful content
Useful content
Terminal guides

How to find other affiliates’ most successful content
Useful content
Events

How to find other affiliates’ most successful content
Useful content
Things to do

How to find other affiliates’ most successful content
Useful content
Specific experiences

How to find other affiliates’ most successful content
Useful content
Maps

How to find other affiliates’ most successful content
Useful content
Where to eat – shop – bars – things to buy

How to find other affiliates’ most successful content
Why is this content successful?

How to find other affiliates’ most successful content
How many external links do you need?

How to find other affiliates’ most successful content
Types of links
Coupon/Groupon

How to find other affiliates’ most successful content
Types of links
News/magazines

How to find other affiliates’ most successful content
Types of links
Informational references

How to find other affiliates’ most successful content
Types of links
Other travel sites

How to find other affiliates’ most successful content
Types of links
Forums/Reddit

How to find other affiliates’ most successful content
Types of links
Niche specific (LGBT, women, pet)

How to find other affiliates’ most successful content
Types of links
Local (city specific magazines, newspapers, newsletters, podcasts)

How to find other affiliates’ most successful content
Types of links:
Photos

How to find other affiliates’ most successful content
Types of links:
Spam

How to find other affiliates’ most successful content
How many internal links do you need?

How to find other affiliates’ most successful content
The content is truly useful and covers what people are searching for

How to find other affiliates’ most successful content
Suites

How to find other affiliates’ most successful content
Hotels

How to find other affiliates’ most successful content
Seals

How to find other affiliates’ most successful content
Parking

How to find other affiliates’ most successful content
Beaches

How to find other affiliates’ most successful content
Address

How to find other affiliates’ most successful content
Kayaking and snorkeling

How to find other affiliates’ most successful content
Top content covers most of the top searched terms
The content also covers related content topics that many of the top pages
also talk about.

How to find other affiliates’ most successful content
Many articles talk about the same things
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
… It’s not that interesting

How to find other affiliates’ most successful content
The best ones add their own expertise and experience

How to find other affiliates’ most successful content
Plus their own photographs and videos
This allows them to differentiate themselves from other sites
and serves as another valuable form of content.

How to find other affiliates’ most successful content
They also write many articles on the topics and link them together

How to find other affiliates’ most successful content
– Find successful affiliate content
– Look at why it’s successful and copy that
– Make it better by adding your own content, experience, & expertise
– Add internal links between relevant content
– Look how competitors are getting links
Summing up

Watch this session on YouTube at:
youtube.com/travelpayoutsThank you!

ContactsContactsContacts
support@travelpayouts.com