This is a presentation Si Quan (SQ) did for Digital Marketing Skill Share (DMSS) 2019 in Bali. In this presentation, he covers advanced ways to use Ahrefs, like: - how to use Ahrefs to find broken link building opportunities - how to use Ahrefs to find "Skyscraper Technique" opportunities - how to use Link Intersect - how to do keyword research across the different search engines - how to find keywords of different search intents - how to find affiliate marketing opportunities - how to find what forums and community sites are ranking for - how to find keywords other sites have ranked for fast - the "Content Explorer" hack

5. In case you didn’t know what Ahrefs
is...

6. We’re an all-in-one SEO toolset.

7. 1. Site Explorer
2. Content Explorer
3. Keywords Explorer
4. Site Audit
5. Rank Tracker
+ others.
5 main tools

11. Link Building

12. Our crawler is the second most active after Google

14. 1) How to find broken link building
opportunities using Ahrefs

15. Quick refresher
● You find a broken link;
● You recreate the dead
content (or use an existing
version);
● You tell anyone linking to
the dead resource to link to
your content.

16. Use Content Explorer

17. Content Explorer is a searchable
database of over a billion web pages.

26. Use Site Explorer

27. Site Explorer is Ahrefs’ backlink
checker and competitive analysis
tool.

32. You can use this tactic for your own
site to find and fix broken links.

33. 2) How to find “Skyscraper
Technique” opportunities using
Ahrefs

34. Quick refresher
● You find a relevant piece of
content with tons of links;
● You create something way
better;
● You tell anyone linking to
the original piece to link to
your content instead.

35. You are probably doing this:

40. That’s a pretty good method!

41. But it’s not the only way.

42. You can use Keywords Explorer.

46. Keyword Difficulty (KD) is derived
from a weighted average of the
number of referring domains to the
current top-ranking pages.

48. Using Content Explorer.

54. Cool right? Let’s go one step further.

55. We can all agree: nobody likes
outdated content.

56. If you can somehow find relevant
outdated content with links, you can
easily create something better, or
something more up-to-date.

57. Plus, you’ll have the perfect outreach
angle.

62. This also leads us nicely to this
potential guest blogging idea:

65. Want to find more link building
opportunities with Ahrefs?

66. Let me introduce you to this
powerful but underutilized tool.

67. 3) How to find link building
opportunities using Link Intersect

68. With Link Intersect, you can see
who’s linking to your competitors,
but not you.

71. You can see who’s linking to the
current top-ranking pages, but not
your page.

74. You can find your competitors’
superfans.

75. Superfans are people who
continually link to a target website.

79. You can find local citation
opportunities.

83. Keyword Research

85. 4) You can do keyword research
across 10 different search engines.

87. 5) You can find keywords of different
search intents easily.

91. 6) You can do an empty search to
find profitable niches (amongst other
things.)

95. 7) Use Site Explorer for competitor
analysis

98. 8) Find what forums and community
sites are ranking for

102. 9) Use the Content Explorer “Hack”

106. 10) Find keywords that other sites
have ranked for fast

110. Want to learn some more?

111. More Resources

112. Thanks for joining me!
Connect with me on Twitter:
@siquanong