Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
Mong ms report
1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
BACHELOR OF QUANTITY SURVEYING (HONS)
MANAGEMENT SCIENCE (MGT60203)
GROUP ASSIGNMENT
LECTURER: MS. TAY SHIR MEN
DATE OF SUBMISSION: 06/07/2017, THRUSDAY
GROUP MEMBER
NAME STUDENT ID NO.
CHAN YI FUNG 0323057
GOH SONG KIT 0322013
LIM HONG WEI 0322741
LOO SIAH MONG 0321995
WONG JIA JING 0327221
YEE JYH LIN 0322408
2. Table of Content
NO. CONTENT PAGE NO.
1 Task 1
1.0 Company Background
1.1 Vision and Mission Statement
1.2 Company Goals
1.3 Organizational Chart
1.4 Job Scope
1.5 SWOT Analysis
1.6 Strategic Management
1.7 Organizational Culture
3-11
2 Task 2
2.1 Selection Criteria
2.2 Interview Activities
12-20
3 Task 3
3.1 Information Technology
3.2 Information Management System
3.3 How our company utilises information technology and
information management skills to create competitive advantages
3.4 Competitive advantage of our company other than IT and how
is it sustainable in this industry
21-25
4 Reference 26
of2 26
3. Task 1
1.0 Company’s Background
Kuàng Sdn Bhd is founded by six qualified quantity surveyors, engineers and architects who
are graduated from Taylor’s University, and the founders are Chan Yi Fung, Goh Song Kit,
Lim Hong Wei, Loo Siah Mong, Wong Jia Jing and Yee Jyh Lin. Kuàng is a PinYin go a
Chinese character, 框, which means frame in English. With limited amount of capital, our
founders decided to start up a company that mainly supply material for building of frame
structure of a building which include concrete, formwork and rebar. Therefore, the name
Kuàng is chosen. Besides, Kuàng Sdn Bhd also provide calculation service whereby
accurate quantities of material needed by the client are provided based on drawings given.
of3 26
Kuàng Sdn Bhd
4. 1,1 Vision and Mission Statement
Vision
Be the paradigm of the field ; Be the entrust of the client
Mission Statement
- Provide the best quality of material to the client
- Diversify our material variation
- Ensure the efficiently of delivery
- Provide precise and accurate quantities for the client
- Establish charity home to serve the society
of4 26
5. 1.2 Company’s Goals
Long - term Goal
Globally recognised as the best choice in the field and to reach the
pinnacle of stakeholder economy.
Mid - term Goal
Adapt to changing situation in the construction industry and
innovate for performance of building’s sustainability.
Short - term Goal
Improve efficiency of service to satisfy client’s needs and
requirement
of5 26
6. 1.3 Organizational Chart
The organizational chart that emphasized in our company is a hierarchical type of functional
organizational chart where the employees only focus on a particular job based on their
specialization, as our company does not just provide material to the customers but as well as
emphasize on the persistence of the quality we calculate and supply. We believe that an employee
who only focus on a particular job can leads to the highest degree of performance and doing their
best according to the particular function that they perform.
Besides, as our company is still new in the construction-based firm, the reason why we chose the
most commonly used organizational form as this type of organizational chart is because it is very
clear, straight forward and possesses top-down communication so that employees do not have to
report to multiple bosses. The head of each department will ensure and responsible for the
performance of their section and this able to helps our company to control the quality and
uniformly of the performance.
of6 26
Board of Director
Chairman
Chief Executive Officer
General Management
Finance
Department
Purchasing
Department
Marketing
Department
Quality
Assurance
Administration
&
Human Resources
Information
Technology
Logistic
Accountant
Public Relation
Advertising &
Promoting
Quality
Engineer
Customer
Service
Technician
Software
Engineer
Driver
Warehouse
Assistant
7. As our company consist of seven different department and it is control under general manager.
Each department of the company is to make sure their part of work is done effectively and works
are done on time so that there would not be any problem caused to other department as well as to
the customers.
1.4 Job Scope of each department
1. Board of Director
( Chairman, CEO )
• Chairman are responsible to hire the CEO or general manager of the business and assess the overall
direction and strategy of the business
• CEO or general manager is responsible for hiring all of the other employees and overseeing the day-to-day
operation of the business.
• Acts as the top manager of the organization that makes decisions. It requires more cognitive and
conceptual skills.
2. Finance Department
• Includes planning, organizing, auditing, accounting for and controlling its company's finances
• Responsible for management of the organization’s cashflow and ensuring there are enough funds available
to meet the day-to-day payments
• Assist with the preparation of the offering documents and accounting for all assets and capital project
expenditures
• Work with managers to prepare the organization’s budgets and forecasts, and to report back on the progress
against these throughout the year.
3. Purchasing Department
- In charge of buying raw materials, spare parts, services etc. as required by the company
- Handle paperwork involved with purchasing and delivery of supplies and materials
- Oversees all of the vendors that supply for the company with the items it needs to operate properly
- Working closely with the finance department to ensure that there is sufficient capital to buy the items
purchased and that cash is flowing smoothly and all payments are made on time
of7 26
8. 4. Marketing
• Promotes business and drives sales of its products and services of the company
• Developing products that satisfy needs, including products that enhance society’s quality of life
• Creating a competitive environment that helps lower product prices
• Developing product distribution systems that offer access to products to a large number of customers and
many geographic regions
• Building demand for products that require organizations to expand their labor force
5. Quality Assurance
• Assure the reliability and consistency of production by checking processes and final output
• Appraise customers’ requirements and make sure they are satisfied
• Report all malfunctions to production executives to ensure immediate action
• Facilitate proactive solutions by collecting and analyzing quality data
6. Administration & Human Resources
• Resolve any arising problems or complaints
• Provides job candidates by screening, interviewing, and testing applicants, notifying existing staff of
internal opportunities; maintaining personnel records, obtaining temporary staff from agencies.
• Pays employees by calculating pay, distributing checks, maintaining records
7. Information Technology
• Setting up workstations with computers and necessary peripheral devices
• Checking computer hardware (HDD, mouses, keyboards etc.) to ensure functionality
• Installing and configuring appropriate software and functions according to specifications
• Develop and maintain local networks in ways that optimize performance
• Ensure security and privacy of networks and computer systems
• Provide orientation and guidance to users on how to operate new software and computer equipment
• Organize and schedule upgrades and maintenance without deterring others from completing their work
8. Logistic
• Strategically planning and managing logistics, warehouse, transportation and customer services
• Directing, optimizing and coordinating full order cycle
• Liaising and negotiating with suppliers, manufacturers, retailers and consumers
• Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
• Supervise, coach and train warehouse workforce
of8 26
9. 1.5 SWOT Analysis
1.6 Strategic Management
Strategic planning is the key to assuring that our organization is prepared for the challenges of tomorrow. It
is an organizational management activity that is used to set priorities, focus energy and resources, strengthen
operations, ensure that employees and other stakeholders are working toward common goals, establish
agreement around intended outcomes and results, assess and adjust the organization's direction in response to
a changing environment. With this, objective such as understanding the benefits of strategic planning;
understanding the products of strategic planning; and learning the keys to successful planning and
implementation shall be achieved. Without strategic planning, an organisation will tend to use up their
energy coping with immediate problems with little energy left to anticipate and prepare for the next
challenges. Therefore, strategic planning involves step by step process with definite objectives and end
products that can be implemented and evaluated. It is a process by which we look into the future, paint a
picture of that future based on current trends, and influence the forces that will affect us
As for Kuàng Sdn Bhd our strategic planning include working in transparent way, focus on participation of
every employees in the company and also set a benchmark to monitor and evaluate the company’s process in
accordance with the strategic planning.
of9 26
Strength
- Well experience employee (10 years working
experience)
- Good access to distribution (well connected to
developer and contractor)
- Business mindset (willing to take risk)
- Able to provide accurate quantities of material
Weakness
- Insufficient capital (high startup cost)
- Insufficient number of employees
- lack of experience in management skill
- Insufficient reliable and trustworthy background of
company
Opportunities
- Competitive advantage : profession in quantity
calculation
- possibility to additional integration
Threats
- Existence of other well experienced company
- Reduce chances of alliance with bank & insurance
company
- Decline in Malaysia economy
S W
O T
10. Working in transparent manner
Our company pay attention and emphasis on the way work is done and display. Therefore, work in an open
and transparent way where information is documented from start to finish is significant. We believe that if
work are not done in a transparent and open manner, insecurity within employee will tent to build up hence
reduces integrity and trust which will then affect employee’s working performance. As consequences, it
would be impossible to achieve our company’s goals. By practicing this manner, we held a two weeks once
meeting to report on the company’s work performance, where employees will then be clear and understand
about what is going on, know our company’s direction and therefore develop trust among one another to
work together as a team toward the companies vision.
Representative Participation
Representatives from all areas of the organization and adhere to the steps of the process in our company’s
strategic planning. By participating, everyone should have input and ideally, everyone should feel a sense of
ownership over the final plan. We strongly encourage participating of all the employees in our company. By
saying so, we make sure to involve almost every department, by sending representative to offer opinion and
idea in every decision our company made. Since we’re still a small company, we’re able to do so by often
having spontaneous meetings and brainstorming session with almost all the department, as a result, build up
the sense of ownership among every employee in every department by making them participate. As
conclusion, such personal commitment will facilitate the implementation process.
Set benchmark
Another piece of this process is the creation of benchmark that will allow our company to determine how
well it is performing against goals and objectives as it implements the strategic plan. In our company, we
practice a one week once progress meeting session where head of department are require to report on work
that their department had done. By doing so, evaluation are given and determine whether that particular work
or task is necessary and whether or not is it benefiting the company. If implementation of the particular task
is not befitting the company, it may be call to a stop or innovate to make necessary adjustment and
improvement in order for things to work out. In addition, this planning process should determine which
executives are accountable for ensuring that benchmarking activities take place at planned times and also for
ensuring that certain and specific objectives are met.
of10 26
11. 1.7 Organizational Culture
Having great company culture is no longer just an option. Today’s workers consider it as much as they
consider salary and benefits. A key part of company culture is how employees are treated and what level of
ownership and trust they are given. The larger a company becomes, the more that culture has to reinvent
itself to accommodate more employees and the need for management. A good company culture should makes
all employees feel safe and welcome, never excluded or uncomfortable.
Kuàng Sdn Bhd also believe that if we start with the right values and then hire people who reflect those
values, the rest of the things fall more easily into place. We believe that when our employees are completely
immersed in the same interests as the company, the culture propels itself forward almost on its own.
Our company practices friendly coworkers and a team-oriented environment in which each person is
motivated by the company’s goals have inspired that praise. In context with this, communication is
significant. Since we’re a small company, communication among top management and lower management
typically happen through face-to-face talk rather than emails or memo due to the high collaboration of
everyone in the company. We don’t practice a strict and firm hierarchy system among employer and
employees, and therefore we highly encourage every employees to share their ideas in order for our company
to innovate and improve.
Besides, being passionate is also one of our company’s key culture. To further elaborate this, when an
employee is passionate on what they do, their work and words tend to spill straight from their soul while
their face “lights up”, they want to share details about the impact of their work and they want you to know
why the cause is near and dear to their heart. Finding passion in putting others first, our employees are
people who is passionate about putting others first. This value plays a significant role in our company
because it has allowed us to weed out people who would potentially put themselves before our clients or may
not work in harmony with the rest of our team, despite otherwise being highly qualified.
Lastly, award and encouragement. Our company practices a monthly performance appraisals for every
employees. Employers are require to praise on things that are done very well by each employees as well as
comment on things that is needed to be improved. This does not only help the employees to develop their
personal performance towards the company, but it also helps strengthening the career planning pathway. We
strongly believe that by practicing this performance appraisal, it’ll enable our company to achieve better
management performance among the employees hence driving our company toward accomplishing our
company's vision.
of11 26
12. Task 2
2.1 Selection Criteria
Selection criteria as to train 3 management trainees as part of the company development plan.
1. Commitment
An employee must be responsible passionate and serious about this job and how much they want to stay in
the organization. As a good employee engagement goes a step further, and involves the employee making
discretionary efforts is very important towards attainment of organizational goals.
2. Precise
In short, it marked by exactness and accuracy of expression or detail. By being precise and accurate on
calculation of quantities or BQ, it is essential as we would satisfy our customers and have faith on our
quality.
3. Teamwork
An organization could not work without good relationship among team members. Our company encourages
employee to work towards the company’s goals in a small team. They are allowed to give ideas in order to
contribute on projects and execute it that would lead to high productivity and more flexibility among
employees.
4. Communication
Being a good listener is one of the best ways to be a good communication in a company. A good employee
does not just speak but also learn to communicate while listens to others employee’s opinion and replacing
with a level of comfort that encourages communication & desire to work happily alongside their colleagues.
5. Persistence and Determination
An employee that having persistence and determination towards their job would lead to firm or obstinate
continuance in a course of action in spite of difficulty or opposition.
6. Patient
In a company, one must learn to accept or tolerate delays, problems, or suffering without becoming
annoyed or anxious. Furthermore, being patient also able to allow an individual to be more calm and
precise on their work.
7. Responsibility
An employee that has responsibility towards their work would bring good image not only for the
customers but also to their employers. In this scenario, it also leads to a customer to have more faith and
confidence and less doubt to our company.
of12 26
13. 8. Integrity
Being honest and having strong moral principles, trustworthy and reliable to others colleagues can lead to
a good reputation. With a good reputation, it means that a good recognition as well as image from others
colleagues that could bring benefits in future.
9. Experienced in computing/computer engineering
As our company emphasize on quality and precise on our quantity, technology has played a large role in
business and in everyone’s daily life and it is the best element to create competitive advantage in the
industry yet in this era. As for this case, we need IT professionals to develop or create software, websites,
programmes, applications and others to provide convenience for our customers.
of13 26
14. 2.2 Interview Activities
2.2.1 DISC Personality Test
DISC Personality Test Is to determine the DISC type and personality profile quickly. DISC profile is a
non-judgemental tool that is used to discuss people's behavioral differences. If interviewees participate in
a DISC program, they will be asked to complete a series of questions that produce a detailed report about
every interviewee’s personality and behavior. Hence, this can be seen as a useful tool that can evaluate the
interviewees easily so that the company do not have to spend too much of time on recruiting employees.
Dominance
Person places emphasis on accomplishing results, the bottom line, confidence
A person with a D style
• is motivated by winning, competition and success.
• prioritizes accepting challenge, taking action and achieving immediate results.
• is described as direct, demanding, forceful, strong willed, driven, and determined, fast-paced, and self-
confident.
• may be limited by lack of concern for others, impatience and open skepticism.
• may fear being seen as vulnerable or being taken advantage of.
• values competency, action, concrete results, personal freedom, challenges.
of14 26
15. Influence
Person places emphasis on influencing or persuading others, openness, relationships
A person with an I style
• may be limited by being impulsive and disorganized and having lack of follow-through
• is described as convincing, magnetic, enthusiastic, warm, trusting and optimistic
• prioritizes taking action, collaboration, and expressing enthusiasm
• is motivated by social recognition, group activities, and relationships
• may fear loss of influence, disapproval and being ignored
• values coaching and counseling, freedom of expression and democratic relationships
Steadiness
Person places emphasis on cooperation, sincerity, dependability
A person with an S style
• is motivated by cooperation, opportunities to help and sincere appreciation
• prioritizes giving support, collaboration and maintaining stability
• is described as calm, patient, predictable, deliberate, stable and consistent.
• may be limited by being indecisive, overly accommodating and tendency to avoid change
• may fear change, loss of stability and offending others.
• values loyalty, helping others and security
of15 26
16. Conscientiousness
Person places emphasis on quality and accuracy, expertise, competency
A person with a C style
• is motivated by opportunities to gain knowledge, showing their expertise, and quality work.
• prioritizes ensuring accuracy, maintaining stability, and challenging assumptions.
• is described as careful, cautious, systematic, diplomatic, accurate and tactful.
• may be limited by being overcritical, overanalyzing and isolating themselves.
• may fear criticism and being wrong.
• values quality and accuracy
Advantages and Disadvantages of DISC Personality Test used for interview
There are pros and cons to every aspect, so as well as DISC personality test. First would be the advanatge.
By using DISC personality test as one of the tools interview assessment, it enhance efficiency of the
interview section. This is because in this personality test, there are readily prepared question which are in
fixed format to test the applicant’s personality and therefore provide a brief assessment of the interviewer.
This brief assessment hence enable interviewer to have a brief first impression of the applicants which
will then indirectly affect how interviewer assess applicants in next few interview activities.
The disadvantages interview through DISC test is there is a high probability that applicants might not
answer the question honesty. The desire of applicants to get hire increase chances of them being in honest
in accessing this personality test and therefore affect the end result. Therefore, there is a need of other
interview activity to enable interviewer to further assess and evaluate applicant in order to hire the
company's desire type of employee.
of16 26
17. 2.2.2 Face to face interviews
Compared to virtual interviews, a proper face to face interview is the best way to collect data from the
applicant since a set of questions of tasks must be performed by the applicant. From how the applicant dress
and answered, we as the interviewer can determine who qualified as the company recruits through their
answers and information.
Some of the questions that are great to determine the applicant’s attitude about the position is by,
1. Why do you choose to work in this company?
Question like this may seem too common to ask during a face to face interview but it is important to us,
as we the interviewer can know the applicant’s intention. Some applicants might expects opportunity to
promote as it give them a brand new leaf to prove what they are capable of while some fresh graduates
prefer to learn from the experts while getting exposure to the industry.
2. What kind of goals you have in mind if you were to have this position?
A career development type question like so is best in identifying whether the applicant is clear on what he/
she is capable in doing for the company. A well prepared applicant will answer in a timeline format where
he/she explains on what he/she wants to do in a particular timeline. For example, “ I wish to lead one of the
department in the company where I can share my experience and understand more about my subordinates.”
By answering so, it creates a good impression to the interviewer where the applicant proved to be confident.
Besides asking a career type development question or get to know them better question, it is good to
implement some real life scenario questions, where we gave them a potential real life scenario question and
evaluate them based on how they solve and answer it. For example,
a. Since our company is a supplier based company, we might face risk in terms of gaining trust from
the industry’s client as we are still new. If 2 years down the road, and we have yet to make any
progress, you as a subordinate of the marketing department, how would you evaluate this situation?
(assuming the position hiring is under marketing department)
This question can be come as a surprise to the applicant as some of them may not be well prepared for this
kind of question, but this is also a great way to filter out applicants that are not willing to face challenges as
situation like so or even worse may arise. The best way to answer this is to answer based on the applicant’s
experience have. If the applicant is no expert in this kind of situation, the applicant can answer, “ I will refer
back to my manager or head as I am not expert in situation like so, but I understand that my opinion does
matters too. But if a well solution is planned out, I am prepared to serve for the company as I am willing to
face all challenges faced.”
When we the interviewer receive response like so, it at least proved how loyal the applicant can be, but even
so, their loyalty can change accordance to time.
of17 26
18. 2.2.3 Bootcamp Interview
A bootcamp interview is good in terms of further understanding the applicant as a boot camp can be either 2
days 1 nights or 3 days 2 nights, where the whole purpose is to test and identify how applicants handle
situation or tasks, or even how well they work together as a team since majority of the time, we as the
developer company rely on teamwork more than individual skills.
Not only that, boot camp can also filter out potential applicant by eliminating others applicants which may
not be ready to handle the position based on how they performed. For example,
Group assessment activities.
• This test how well applicants can work together as a team as well as identifying some of the
potential leader while going through the group assessment activities.
How the group assessment work,
• Assuming the total number of applicants are 15.
• Applicants are divided into groups of 5 where distribution of task or roles can be done easily.
• Then a certain task is given to every team where they will be competing with each other. The reason
to make them compete with each other is to make sure the applicants are willing to show their
determination and what they are capable of.
Task, “ In group of 5, members are required to come out a product based on the tools and accessories
given, newspaper, duct tape, color papers, color markers and a scissors. After coming out with the
product, members are required to pitch the product and sell to the client, which is the interviewer.
Teams that are able to gain the most profit wins.
• The reason for coming up with this task is to test on how well applicants can generate ideas in a
short amount of time as well as determine how they can sell the product made based on how they
convey their message.
• While the task is executed, we as the interviewer will start assessing based on these values.
of18 26
19. 1. Proactivity
• Proactive applicants can be easily identified as there are usually the one that is willing to give
opinion and ideas on how the task should be done. These are the applicants that the interviewer
should look out for. Also, applicants that are quiet and not willing in participate in group discussion
in coming out ideas for making the product, we the interviewer must try to get them to leave their
comfort zone to contribute to the team as they may have their potential in achieving something.
2. Motivation
• Applicant that possessed high motivation values should be considered in the yes list as failure is
inevitable in a new company, especially a developer company where we can face trouble in gaining
trust from the industry. By having applicants like so can at least make the situation faced less tensed
and stressful.
C. Inquisitiveness
• This value is important as applicant should be eager and explore new things as we as a new company
still have a lot more to learn in the industry despite the fact that we consists of experienced workers.
• There are more values that can be look out for, but generally, these 3 are the values that an applicant
company should hire.
• After the tasks is finished, results are given and each team members are vital to have a constructive
feedback session about the task as well as the team members that they are with.
• By looking how each team reacts on their results, it can determine how teams overcome failure and
celebrate success.
of19 26
20. Besides having indoor group assessment activities like so, outdoor activities can be one of the activities as
some applicants prefer outdoor environment than indoor. Some of the activities that can be test is, rock
climbing.
Rock climbing
It may seem to be unrelated to what we do in the company, but by assessing applicants through rock
climbing, it can test their observation and analysation skills as each rock is placed in a random placement,
where the climber have to identify which rock is most suitable for them to step on as each steps that made
can affect the journey from the bottom to the peak. This can reflect back to how applicant face challenges
and obstacles in the future which can come in random direction, where a suitable solution must be done to
minimize as much losses as possible in order to achieve a greater result.
Not only that, by assessing applicants through rock climbing, it can determine their individual attitudes and
determination towards the challenge faced, which is to climb to the peak. A determined applicant will try and
give its best to climb to the peak to prove that he/she is determine to do something when a task is given.
But so, by using this method to assess applicants may not be too effective as the activities done rely on
physical movement and muscle endurance, as some applicant may not be physically fit to do such activities.
Therefore an evaluation of both activities in terms of group assessment as well as individual assessment must
be done to collect as much data and informations about the applicant before deciding who is best to take the
position.
of20 26
21. Task 3
3.1 Information Technology
Since the business environment is constantly changing and evolving, more resources, abilities
and skills are needed to be able to compete globally. Therefore, information technology has
become the core feature for many business to be success in the globe. Information technology is
a broad class of tool based on techniques for collecting, sensing, processing, storing, exchanging
and communicating data. It plays a critical role in supporting the business by creating
competitive advantage and improving competitive position of organization in the market while
reducing competitive disadvantage. This technology is able to provide operational excellence,
initiatives in key business branches, quick decision making and organizational transformation.
3.2 Information Management System
Information is the most valuable commodity in today’s business world. Information such as products,
markets, competitors, and environmental changes is required for a company to obtain important
management decisions. If a company knows something important before its competitors, or if it can make
the correct interpretation of information before its competitors, then it can act first, gaining strategic
advantage through first-mover advantage. Therefore, management of information plays an important role
for a company as it enable them to be more competitive.
Information Management is a flow of procedures for data processing based on the computer, and
integrated with other procedures in order to provide information in a timely and effective manner to
support decision making and other management functions. The use of information management is
processing, memorizing and transmitting appropriate information in place. In order to step up with our
company’s competitive advantages, we have utilised some of the important information management.
Information system can be define as the process of transforming inputs into outputs. Inputs are raw data
entering the system information such as information from survey field and outputs are the useful data
created for decision makers. Information processes are computer based and non-computer based activities
such as organising, analysing, storing and retrieving, processing, transiting and receiving which uses
participants, data/information and information technology to help satisfy the purpose of the information
system. On a summary, an information system is built from the inputs, processes and outputs.
of21 26
22. 3.3 How our company utilises information technology and information
management skills to create competitive advantages
Low Cost Leadership
If all expenses are being targeted, the costs of communications usually are the ones dramatically reduced
with information systems. Communication is needed to occur information, which is the most valuable
commodity in today’s business world. The reduction of its implied cost allows information to be more and
more accessible. Therefore, our company use information technology such as online business to consumer
& business to business models and e-procurement systems which sharply reduce these costs.
Managing the workforce
With information systems, our company able to manage our workforce effectively and efficiency. We can
easily track the employees’ numbers, tasks and projects which save us a lot of time for other stuff.
Besides, our employees will have a better visibility of our company strategy which helps creating a
culture of enterprise.
Strengthen customer and supplier intimacy
Our company use information systems to enhance relations with our suppliers and customers via
applications, such as developing virtual organizations and inter-organizational information systems. We
uses information systems to facilitate direct access from suppliers to production schedules, and even
permits suppliers to decide how and when to ship suppliers to our company. This allows suppliers more
lead time in producing goods. Besides, strong relation with customers and suppliers increase switching
costs and loyalty to our company.
Focus on market niche
Our company use information systems to enable a specific market focus and serve this narrow target
market better than competitors. Information systems support this strategy by provide competitive
intelligence by collecting and analysing information about products, markets, competitors, and
environmental changes. If a company knows something important before its competitors, or if it can make
the correct interpretation of information before its competitors, then it can act first, gaining strategic
advantage through first-mover advantage.
of22 26
23. Information Technology used in our company
Building Information Modeling (BIM)
Building Information Modeling is one of the information technology and information management that
our company had chosen. BIM is a 3D model-based process that gives architecture, engineering, and
construction professionals the insight and tools to more efficiently plan, design, construct, and manage
buildings and infrastructure. BIM gathers input from team members to model the components and tools
that will be used during the construction process to create a unique perspective of the building process.
The reason why our company choose to use BIM because it is a very powerful tool that when used
properly will save money, time and simplify the construction process. By using BIM, everyone is able to
access the information and hence improve decision making and performance. In this way, the risk of
mistakes is reduced, and abortive costs is minimized.
Cloud Computing
Instead of having to buy software for every employee, a company can enable the employees to work in a
web based service where they can implement the software via a virtual machine that was installed in a
distant server along with the particular software application. The computers are all connected to a network
upon which this service can be provided. This idea is known as cloud computing. Cloud computing is the
delivery of computing services that basically shared resources, software and information. It consists of
servers, storage, databases, networking, software, analytics and more. Cloud computing is everywhere.
Starting from email server (like Hotmail, Gmail, Yahoo) to Dropbox, cloud computing is used not only
for processing data but also storing it.
Cloud computing is another one of the information technology and information management used in our
company. We chose cloud computing because it has the ability to provide freedom and easy access to
information for employees anytime, from any location such as job sites and customer locations across the
world. This ability may allow our employees to be more flexible in their work practices and hence
increase the productivity of our company.
of23 26
24. Information Management used in our company
Customer Relationship Management (CRM)
Customer relationship management is a set of processes and supporting software designed to manage
interactions with customers including sales, marketing and customer service. Our company use CRM
which enables our customer to interact with us to give feedback and this will help us to improve our
services globally. It is a strategy used to learn more about customers' needs and behaviours in order to
develop stronger relationships with them. After all, good customer relationships are at the heart of
business success.
Supply Chain Management (SCM)
Supply chain management is the process begins from the conceptual stage of a product or service and
continues until market distribution. The Supply Chain consists of suppliers, customers, and other
businesses which all work together to build relationships and meet customer demands. Our company
implements a SCM system to create a faster, more efficient, and lower costing relationship between
business partners. SCM give our company the ability to purchase the required quality raw materials and
services at right time and price enables us to provide customers standard end product at competitive price
thus satisfying customers. We also use SRM system to adjust changing demands of customers.
of24 26
25. 3.4 Competitive advantage of our company other than IT and how is it
sustainable in this industry
Lowest price
In this construction field, cost of a construction is usually a big amount. Lower prices is one of the
competitive advantages in our company. The reason why we can sell our product at the lowest price in
market because we ordered large amount of rare material, therefore we do get discount. Where we order
our material from is also one of the reason why we can sell our product for lower price. We order our
material from direct from China, lower labour costs in China allowed a reduction is variable costs, which
made our unit prices cheaper. This applies well to goods where labour costs make up a high percentage of
the cost of good. The other reason will be mass production, there is so much market left for commodity
out there Chinese manufacturers have no problem lumping many orders of the same thing together to gain
incredible level of economy of scale. Those reasons are why they are able to sell on a cheaper price. The
mind-set of the high level management of the company is the key for the company to sustain in the field,
our mind set is to have a long term relationship with the customer. We sell at a lower price in order to
retain our customer and able to maintain the business in the long run. The price we listed for our product
is based on the grade of the item.
Convenient and time saving
In this construction field, when a project is confirmed, there is plenty of procurement have to be made and
one of the important procurement is procuring material for the project. Our company service can save up
the time for client while procuring framing structure material due to our company provide all framing
structure material such as concrete, rebar, formwork. The reason why our company able to sustain in the
field is because client don't need survey place to place and call over places to quote for the price and order
material separately. Client can order everything direct from our company. Our company provide
delivering service and delivering time are very punctual, it can save up client’s time and start the project
as soon as possible to prevent any delay of the construction process. This convenient will retain the good
relationship between us and clients.
of25 26
