Session for marketing & media committee in "Safwa Engineering" team about handling a Facebook page.

2. Academic research at Safwa Engineering
Academic research at Grow up your mind / Engineering
Former Chairman at Safwa Engineering
Former Volunteering at ‫عمرها‬ُ‫ن‬‫ل‬
Former Volunteering at Meca 19
facebook.com/ak.camo linkedin.com/in/ahmedkamal96/

3. What Marketers Need to Know About
Reach and Engagement
Type of content you should share

6. a quick look at our average Facebook Posts per day between
January 2016 and April 2017
This graph shows the significant drop in reach during the peak
posting times (~4 times per day around July/August, 2016)

7. Content shared to Facebook every 20 minutes:
• 1 million links are shared
• 4.86 million photos are uploaded
• 763,888 status updates are sent out
When trying to fill the queue with content for the simple sake
of posting and having a presence on Facebook, content
tends to become diluted and lost in the news feed.

8. It forces us to only share the best of the best content because we literally have limited space.
It gives us the opportunity to focus on other creative projects like creating videos and
launching a Podcast
It allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to
our audience

9. “Even though the content may be quality (and
awesome), not every post is right for Facebook.”

10. Finding and sharing “Edu-tainment” content is an overarching strategy, which helps clarify everything that should be posted

12. Another great strategy for us has been posting an increased
amount of curated content to our Facebook page.
Sorting Facebook posts by “Most Reach” over time shows
exactly the impact it has had on Page and growth.

13. a brilliant way to increase engagement and reach.
It can also be the source of a warm-welcoming feeling for new
and existing followers.
Through user-generated content, they’ll see that you care about
your audience and engage with them by sharing their created
content.

14. One offer — from health and beauty ecommerce company
Coastal, which gave fans a free pair of eyeglasses — received
nearly 130,000 responses, more than 1,100 Likes, and 247
comments.

15. Because some social sites, such as Facebook and Twitter, don’t
allow direct audio uploads, you'll have to either:
• Share the link to the podcast
• Create a static image, place the podcast audio over the top,
and upload as a video.

16. Livestreaming on Facebook is a must.
Visual content is much more likely to be shared on Facebook,
and this is especially true for video. Facebook Live makes it
easy to stream live video to your audience, anytime you like, to
leverage that engagement.

17. Share ready-made infographics. They’re high quality and
provide such great information that the engagement they get is
usually quite good.

18. GIFs is a good way to preface an academic content or even to
be just a post to make audience think or have fun

19. VR, otherwise known as Virtual Reality, is a real big hit at the
moment. And it's no wonder - brands that are creating and
sharing VR type content are seeing an increased engagement.
Some brands are even creating interactive content by using
Virtual Reality & 360 photos

20. There’s a whole world of content revolving around us
every second. Keep your ear to the ground for events
and trends that might grab the attention of your
audience. Work a relevant trending hashtag into a post
to help boost organic visibility in social search.

21. Sharing client testimonials is a great way to get your potential
prospects to feel safer about choosing you over a competitor.
After all, it let's them see what current clients have said about
the company/product before they make the decision to invest.

22. Not only is this good public relations, the fact that you have
shared the post is highlighted on the other page, which can lead
to more traffic to your page and further increase the chance for
engagement.

23. Emotion drives loyalty and engagement. It’s why
millions of people couldn’t help but share the “Thank
You, Mama” P&G commercials, making them the most
shared Olympics ad at the time.
Brand loyalty doesn’t come from a product; it comes
from a customer’s joy at experiencing a shared
sentiment or finding a solution that works

24. Boosting posts takes content that’s already performing well and
amplifies it on a huge scale. As that implies, the key is to focus
on boosting great content, not necessarily posts that aren’t
doing well and “forcing” them with advertising dollars.

27. People use Facebook at different times of the day.
Some are on Facebook throughout the day, while
others may only check it in the early morning or
evening. If you’re randomly publishing a few posts each
day, there’s a good chance some of your audience will
miss them. By the time they check their feed, your
content could be buried.

28. People love giving feedback. When you ask for input
the right way, your audience will jump on board and be
quick to respond. The added benefit is you can uncover
opportunities to improve your business and delight your
customers.

29. If you receive comments from your fans but fail to
respond or acknowledge them, they’ll notice and stop
engaging with you. It only takes a few minutes
throughout the day to monitor your social activity and
make a few quick or witty responses to fans who
comment.

30. If you factor in silly holidays, along with more serious
awareness dates and traditional holidays, you’ll never
run out of ideas for your Facebook content schedule. If
it’s a more whimsical celebration, have a little fun with it.

31. • Don’t put logos in the video. Harvard researchers found that
the more prominent or intrusive the logo, the more likely
viewers are to stop watching, even if they know and like the
brand.
• Keep videos short. Keep videos between 60 to 90 seconds.
• Use relevant photos. An eye-catching photo can draw Fans’
attention, but make sure that the photo relates to the brand.
• Maintain high photo resolution. Use a photo that is at least
168×128 pixels and maintains a 16:9 aspect ratio.
• Keep text descriptions short. Use photo captions and
descriptions that are less than 90 characters, as text that is
any longer will be truncated. If you have to use text longer
than 90 characters, make sure your most critical information is
included first.

32. • Remember to link back. Use a URL in the text of your post to
drive traffic back to your ecommerce website. Facebook
recommends placing the link at the end of the 90 characters.
• Don’t place text on photos. Text or text overlay in images may
be perceived as inauthentic or impersonal. Instead, use
photos that send a message or tell a story on their own
without the use of words.
• Use your brand logo sparingly. Your logo most likely already
appears as the profile image. Facebook suggests that you
consider including a photo of your product in action rather
than overlaying a logo on the image.

33. • Use Questions to gather opinions about something related to
your brand or products, and to drive engagement among fans.
• Stay brief. Keep your questions short and concise.
• Avoid specifics. Ask questions that are general enough that
most people could answer. Use no more than three options in
the answers, as others will be truncated.
• Related to your company. Include your brand’s name or
product in the question itself.
• Include an option that requires no background knowledge.
This allows any person to express their opinion even if they
are not yet familiar with your brand.
• Monitor user input. Only check the “Allow anyone to add
options” box if you want to allow user generated responses
and you’re positive it will result in a better post.

34. • Text-only posts can be used for many reasons, such as
announcements, questions that do not require polling options,
or well-known quotes.
• Stay relevant. Make sure the message is relevant to your
brand or product.
• Use fill-in-the blank posts. Ask your audience to fill in the blank
when appropriate to encourage participation. This type of post
is useful if you want to get people to talk about specific
attributes of your products, such as explaining why they like it
or how they use it. Fill-in-the-blank posts generate about 90
percent more engagement than the average post.
• Make the post memorable. Don’t waste Fans’ time with
insignificant or superfluous information.
• Stay brief. Keep the copy less than 150 characters, as the rest
will be truncated. Also, Facebook states that posts between
100 and 250 characters — less than 3 lines of text — see
about 60 percent more Likes, comments and shares than
posts greater than 250 characters.