Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Jc Mothers Day

357 Aufrufe

Veröffentlicht am

Veröffentlicht in: Business, Technologie
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Jc Mothers Day

  1. 1. JUICY COUTURE MARKETING CAMPAIGN 15-31 March 2008 Gulf beauty General Trading JORDAN
  2. 2. Introduction <ul><li>Mother’s Day (21 March ) is one of the most important occasions in Jordan , indeed most of the purchases is concentrating on perfumes , for that we decided to have a concentrated campaign in the related period to get the most possible sales results </li></ul><ul><li>We have focused during our campaign on </li></ul><ul><li>maximum attractive and elegant exposure for the brand at the most important retail shops (in a shopping center) </li></ul><ul><li>Spraying Campaign </li></ul><ul><li>Added value gift for the customers (exclusively VA VA VOOM Customers) </li></ul><ul><li>And Sampling campaigns at banks and major ladies gatherings </li></ul>
  3. 3. WINDOWS
  4. 4. Windows @ Gifts Center Shops
  5. 5. Windows@ Merch We did our best to keep our JC Windows at MERCH Shops since the launch and till end of March
  6. 6. <ul><li>IN-DOOR DECORATIONS </li></ul><ul><li>VA VA VOOM SPECIAL CAMPAIGN </li></ul>
  7. 7. Entrance Dummy at right hand of the entrance Transparency & banner at the left side
  8. 8. Inside Shop Danglers and wobblers hanging from ceiling
  9. 9. Inside shop (2) Boxes on the pathway which is a good tool to catch attention
  10. 10. @ the back of the shop
  11. 11. Spraying Campaign <ul><li>We made similar spraying activity to the one that we did during Valentine Day , and we even used the same promoter . </li></ul><ul><li>But to add more attraction we changed the dressing of our stand to make it more eye-catching </li></ul>
  12. 12. Special Gift A nice box of luxury chocolate were given as a gift for every JC purchase
  13. 13. Sampling campaign <ul><li>We used limited number of similar boxes to the one given during the Gift with purchase event to do a sampling campaign at banks and ladies gathering adding Juicy Couture sample to the chocolate. </li></ul><ul><li>That had a good effect , mentioning that since the launch samples (alone) are distributed widely and intensively by our promoters specially at JC Retail shops/doors </li></ul>
  14. 14. Closing <ul><li>This event has also: 1)granted us a better level of brand awareness at the outlets and between customers </li></ul><ul><li>2) achieved better sales results </li></ul>
  15. 15. <ul><li>Thank you </li></ul>