Alistair Henderson

Sydney, Australia Australia

Strategic Communications Consultant at HOYTS Group

Advertising / Marketing / PR

Creative media, comms and content team leader and strategist. I have led award winning agency teams working on consumer and b2b brands in UK and Australia. My specialism is creative integration planning of paid, owned and earned channels - advertising, branded content, channel strategy, PR and sponsorship. I have a passion for consumer insight and behaviour. I have grown and led successful agency teams engaged in Media Strategy, Traditional and Digital Content, Social Media and PR. I get most reward from: discovering and converting insight into winning outcomes; the innovative and daring use of content and media; and helping those around me create exciting work. Some highlights: - P...