1. ChannelCare™ digital
Vericom Media signage and SoundCare®
Solutions Power on-hold messaging
communicate with
Fox Chase healthcare audiences
to promote patient safety,
Communications increase employee
and patient satisfaction,
and bond with researchers
and physicians—reinforcing
the tight knit culture
that is the hallmark of
Fox Chase’s excellence in care.
www.vericom.net 800-800-1090

2. Fox Chase Cancer Center in Philadelphia,
ChannelCare digital signage
Pa. is one of the leading cancer research and
“
treatment centers in the United States. Founded
in 1904 as one of the nation’s first cancer
ChannelCare delivers
hospitals, Fox Chase was also among the first
simple, concise messages
institutions to be designated a National Cancer
Institute Comprehensive Cancer Center in
in a sophisticated template
1974. Today, Fox Chase conducts a broad array consistent with our
”
of nationally competitive basic, translational, branding guidelines.
and clinical research, with special programs in
cancer prevention, detection, survivorship, and Julia Goplerud
Senior Director of Regional Marketing
community outreach. A three-time recipient of
and Physician Relations
Magnet designation for nursing excellence, the
Center consistently demonstrates its commitment
to the highest quality care.
At a cancer center, the way a message
is delivered is just as important as what
the message says
Audience-specific ChannelCare messages
make a difference because they are relevant
and visually engage people where they wait.
“To communicate better with our patients and
staff, we needed a system that could deliver
simple, concise messages in a sophisticated
template consistent with our branding guidelines.
We wanted to inform, educate, reassure, and
engage our patients, caregivers, volunteers, and
clinical and scientific staff,” says Julia Goplerud,
From the first phone call to the first foot in the
senior director of regional marketing and
door, patients and visitors, employees, and
physician relations. “ChannelCare offers us all
physicians alike know they are a vital part of the
of those elements.”
Fox Chase patient experience. To communicate
effectively with all audiences on a multitude
of levels, Fox Chase implemented Vericom’s
alternative media solutions: ChannelCare
digital signage and SoundCare on-hold
messaging. Backed by 20 years of healthcare-
only experience, Vericom communications tools
have quickly become an integral part of Fox
Chase’s culture. Twenty-four (24) ChannelCare
digital signage monitors working in tandem with
SoundCare on-hold messaging immediately
began delivering relevant information directly
to audiences in real time, at the point of care,
to people where they work, eat, wait, and
congregate.
www.vericom.net 800-800-1090

3. “
Employees know their work is
ChannelCare takes into valued by the Center
account the challenges
we face as healthcare ChannelCare provides a public forum for
providers. The software recognizing employee contributions so vital to
is easy to use and gives scientific initiatives and clinical patient care. “We
want employees to know that the work they do
us a lot of flexibility in
”
is highly valued by the Center,” says Goplerud.
developing unique content.
“As Fox Chase grows, we want to make sure
employees feel connected to the Center and each
Jill Horne
other, even if their offices are off campus.”
Assistant Director of
Marketing Communications
Periodic Town Hall meetings, where senior
leadership presents important information to
staff, are a vital part of the Center’s internal
ChannelCare’s software provides multiple
communications strategy. ChannelCare provides
content creation options. These include access
the perfect forum for employees located in
to healthcare messages via the ChannelCare
off-site locations to view and participate in these
content library (including 3D, high-end, animated
meetings remotely.
messages), custom messages created in
collaboration with Vericom, and the ability to
upload and develop Fox Chase’s own healthcare
content and physician video vignettes. The
ChannelCare system also has live video
streaming capability. “ChannelCare takes into
account the challenges we face as healthcare
providers,” says Jill Horne, assistant director of
marketing communications. “The software is easy
to use and gives us a lot of flexibility in developing
unique content, plus our Vericom representative is
always available for any help we may need.”
Introducing treatment teams builds
patient confidence
ChannelCare educates patients about physicians
even before they meet them. Fox Chase
welcomes new physicians and introduces them to
staff by displaying their photos and credentials in
visually captivating messages. Treatment teams
are depicted as well. In radiation oncology, for
example, patients can see a team of doctors,
nurses, physicists, radiation therapists, and other
staff focused on their care. Patients can also view
video profiles of staff physicians who discuss their
individual philosophies of care.
www.vericom.net 800-800-1090

4. SoundCare on-hold messaging
“ One SoundCare message
resulted in a caller actually
donating his vehicle for
”
cancer research.
Julia Goplerud
Senior Director of Regional Marketing
and Physician Relations
This team-based approach to communication
helps reinforce Fox Chase’s exceptional quality
of care. “We are developing increasingly robust SoundCare on-hold messaging engages
and innovative content targeting critical audiences captive calling audiences
such as patients and need a reliable system that
can grow with us,” says Horne. “We know the Fox Chase uses Vericom’s ChannelCare digital
ChannelCare system is one we can build upon to signage and SoundCare on-hold messaging in
meet our audiences’ communications needs.” tandem to inform, educate, and engage patients,
staff, and caregivers by using messages that
inspire people to take action. “One such
on-hold message, which encourages people to
donate their cars to Fox Chase, resulted in a
caller actually donating his vehicle for cancer
research,” Goplerud notes. SoundCare is a
cost-effective way to communicate important
information about Center programs, people,
and services to callers. The messages can be
changed regularly so Fox Chase can promote
new treatments, technology, events, and
programs.
Note: This message was also provided in audio via
SoundCare for Fox Chase callers “Both ChannelCare and SoundCare are systems
that we have come to rely upon to keep our
patients and staff informed and connected,”
Goplerud adds.
To see Fox Chase and ChannelCare in action, visit www.youtube.com/ChannelCare.
For information about Vericom’s ChannelCare digital signage and SoundCare
on-hold messaging, please call 800-800-1090 or visit www.vericom.net.
www.vericom.net 800-800-1090