Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Socially Influencing Systems for Urban Mobility @ MIT Media Lab | City Science

Leveraging social influence to engage people in more frequent biking.

  • Als Erste(r) kommentieren

Socially Influencing Systems for Urban Mobility @ MIT Media Lab | City Science

  1. 1. Social  Influence    (Behavior  Change)       Systems    (Technology)     Urban  Mobility    (Biking)  
  2. 2. Socially  Influencing  Systems  (SIS)  for  Improved  Urban  Mobility   MIT  IAP  2015  Non-­‐Credit  Course   Instructors   Dr.  Agnis  S;be  –  Postdoctoral  Associate,  MIT  Media  Lab,  City  Science  Ini9a9ve   Emily  G.  Mar;n  –  Assistant,  MIT  Educa9on  Arcade       Guest  Instructors   Nicole  Freedman  –  MIT  Road  Cycling  Coach  and  Director  of  Boston  Bikes   Scot  Osterweil  –  Computer  Game  Designer  &  Crea9ve  Director  at  MIT  Educa9on  Arcade   Jinhua  Zhao  –  PhD,  Edward  H.  and  Joyce  Linde  Assistant  Professor,  DUSP  at  MIT   Dr.  Sebas;an  Deterding  –  Assistant  Professor,  Game  Design  Program,  Northeastern  University   y.t.  –  SCUL  Controller  and  Project  Manager  at  MIT  Educa9on  Arcade   Schedule  –  Jan  21,  Jan  23,  Jan  28,  Jan  30  –  each  day  9am-­‐12pm   LocaCon  –  E15-­‐359,  MIT  Media  Lab   Syllabus  –  hVp://bit.ly/SISsyllabus   Website  –  hVp://cp.media.mit.edu/workshops       Enrollment  –  Advance  sign-­‐up  required  by  Jan  16,  2015.     Class  size  limited  to  20  par;cipants.       Contact  –  Agnis  S;be,  E15-­‐368,  agnis@mit.edu   Register  –  hVp://bit.ly/SociallyIS     Course  DescripCon      Do  I  want  to  shape  my  behavior?  Or  influence  behaviors  or  other  people?     Have  you  ever  thought  of  changing  something  in  your  behavior  or  influencing  what  others  think  or  do?  Has  your  experience  been  successful  so  far?  If  you’d  like  to  have   more  success,  then  you  are  welcome  to  take  this  course  to  prac9ce  and  learn  about  shaping  human  behaviors.  This  highly  interac9ve  course  combines  an  extensive  body   of  knowledge  from  social  psychology  –  focusing  on  social  influence,  behavioral  change,  persuasion,  and  hands-­‐on  development  of  socially  influencing  systems  for  urban   mobility  in  modern  ci9es.  The  course  explains  the  role  of  persuasive  technologies  and  their  applica9ons  to  various  problem  domains,  such  as  mobility,  health  and   wellbeing,  energy  conserva9on  and  efficiency,  safety,  educa9on,  etc.  Each  session  will  delve  into  prac9cal  design  issues  through  interac9ve  presenta9ons  and   collabora9ve  work.  The  course  will  address  the  following  ques9ons:     How  can  I  design  technologies  to  influence  what  people  think  and  do?   How  can  people  be  persuaded  to  increase  their  bicycling  behavior?   What  kind  of  socially  influencing  systems  has  greater  poten9al  to  shiR  people’s  aTtudes  and  behavior?   How  can  these  systems  improve  city  living  and  other  aspects  of  modern  9mes?  
  3. 3. hUp://shariyantes.com/change-­‐behavior-­‐to-­‐change-­‐aTtudes/  
  4. 4. hUp://www.nanna-­‐lugosviz.hu/index.php?mod=blog&id=3  
  5. 5. Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning! Social comparison! Normative influence! Social facilitation! Cooperation! Competition! Recognition! etc.! ! Users! Interaction! Interfaces! Information! etc.! (S;be  2014)  
  6. 6. hUp://persuasion-­‐summer11.wikispaces.com/Persuasion-­‐+A+Defini;on  
  7. 7. hUp://izquotes.com/quote/246671  
  8. 8. hUp://blog.deiricmccann.com/13-­‐nega;ve-­‐gestures-­‐avoid-­‐costs/  
  9. 9. hUp://www.geTngtotruelove.com/2013/07/09/picky/  
  10. 10. hUp://www.theguardian.com/theguardian/shortcuts+world/italy  
  11. 11. hUp://magazine.ucla.edu/exclusives/brain-­‐hand-­‐gestures/  
  12. 12. hUp://www.businessweek.com/adsec;ons/toshiba/netsage.htm  
  13. 13. hUp://www.searchenginepeople.com/blog/persuasive-­‐design.html  
  14. 14. (BJ  Fogg  2003)  
  15. 15. hUp://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint  
  16. 16. hUp://levieva.blogspot.fi/2011/06/social-­‐psychology.html  
  17. 17. Social Influence
  18. 18. hUp://net-­‐presence.ca/insights/  
  19. 19. BEHAVIORAL! ! BEHAVIORAL INTENTION:! -  To engage with a publicly displayed Twitter-based system! PERSONAL! ! USER FACTORS:! -  Vicarious learning! -  Self-regulation! ENVIRONMENTAL! ! SOFTWARE FEATURES:! -  Social learning! -  Social comparison! -  Normative influence! -  Social facilitation! -  Cooperation! -  Competition! -  Recognition!
  20. 20. Social Learning
  21. 21. Social Comparison
  22. 22. Normative Influence
  23. 23. Normative Influence
  24. 24. Social Facilitation
  25. 25. Cooperation
  26. 26. Competition
  27. 27. Recognition
  28. 28. CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition Involvement Attitude Engagement Attitude and Behavior Participation Behavior

×