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Möglichkeiten der Vermarktung für ökologische Erzeugnisse am Beispiel Rinder

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Veröffentlicht am

Carlo Horn, Biopark® e.V. Ökologischer Landbau, unter anderem über die Marktlage und Vermarktungsstrategien von ökologischen Erzeugnissen.

Veröffentlicht in: Wirtschaft & Finanzen
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Möglichkeiten der Vermarktung für ökologische Erzeugnisse am Beispiel Rinder

  1. 1. “Wissenstransfer zur Verbesserung der Wirtschaftsleistung aller landwirtschaftlichen Betriebe” Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  2. 2. Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  3. 3. Einnahmequellen: • Pflanzenbau • Tierproduktion • Energieerzeugung • Landschaftspflege (bezahlte) • Öffentliche oder private Förderung (Vattenfall) • Agrotourismus, Direktvermarktung etc. Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  4. 4. Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  5. 5. Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  6. 6. Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  7. 7. Möglichkeiten der VermarktungMöglichkeiten der VermarktungMöglichkeiten der VermarktungMöglichkeiten der Vermarktung ökologischer Erzeugnisse am Beispielökologischer Erzeugnisse am Beispielökologischer Erzeugnisse am Beispielökologischer Erzeugnisse am Beispiel RinderRinderRinderRinder
  8. 8. FirmenporträtFirmenporträtFirmenporträtFirmenporträt • Gründung des Biopark e.V. 1991 • Aktuell ca. 720 Mitglieder • 128000 ha Verbandsfläche • Ø 25 Bodenpunkte Biopark-Markt GmbH • 1993 als Erzeugerzusammenschluss gegründet • 138 Gesellschafterbetriebe Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  9. 9. ProduktionsumfangProduktionsumfangProduktionsumfangProduktionsumfang • Erfassung von ca. 300 Rindern und 70 Lämmern pro Woche • Deutschlandweiter Zukauf von Schlachtkörpern • Aufkauf von Schlachtvieh -> Transport über Subunternehmen-> Lohnschlachtung und Zerlegung-> Vermarktung von Schlachthälften und einzelnen Teilstücken • Vermittlung von Absetzern der Mutterkuhbetriebe leichter Standorte zu Mastbetrieben mit ertragsstärkeren Böden Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  10. 10. VermarktungsstrategienVermarktungsstrategienVermarktungsstrategienVermarktungsstrategien • Babykosthersteller • Höchste Produktqualität • Sicherheit von den Rohstoffen bis zur Verarbeitung • Fleisch- und Wurstwarenindustrie • Im LEH überwiegende Vermarktung der Edelfleischteile aus der Pistole (Filet, Roastbeef, Steakhüfte, Ribeye) Überschuss an Vordervierteln -> Verarbeitungsfleisch zu Wurstwaren • Produkte laufen, mit Ausnahme von Feinkostläden, unter dem Label der Eigenmarken Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  11. 11. • generell ist die Nachfrage nach Bio-Rindfleisch nicht gedeckt • Saisoneffekte zum Weideabtrieb − Einfluss zusätzlicher Bioware aus neu umgestellten Milchkuhbetrieben • bei Kälbern gibt es ein Überangebot von Mitte Oktober bis Anfang Januar − Marktpotenzial von Biokalbsfleisch ist stark abhängig von einer kontinuierlichen Ressourcenverfügbarkeit ( Verfügbarkeit im Sommerhalbjahr bestimmt die Marktgröße ) − hohe Sommerpreise kompensieren den Mehraufwand einer gestaffelten Abkalbung • Markt für Qualitätsfleisch von Ochsen und Färsen ist seit Jahren stabil wachsend MarktlageMarktlageMarktlageMarktlage Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  12. 12. 2,00 € 2,50 € 3,00 € 3,50 € 4,00 € 4,50 € 5,00 € 5,50 € Schlachtpreise für Bioschlachtvieh Kühe Kälber Färsen Jungbullen Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  13. 13. Markterlöse für BioMarkterlöse für BioMarkterlöse für BioMarkterlöse für Bio----RindfleischRindfleischRindfleischRindfleisch • Kühe: 3,50 € - 3,60 € / kg WsG • Kälber (100-180kg Schlachtgewicht ab Handelsklasse „O“): Sommer Winter • weibl. : 5,20 € / kg Wsg 4,90 € / kg Wsg • mänl. : 6,00 € / kg Wsg - unter 8 Monate am Tag der Schlachtung mind. 700 g Lebendtagszunahme der Kälber • Färsen (ab 270 kg Schlachtgewicht): R: 4,45 € / kg Wsg O: 4,20 € / kg Wsg • Zuschläge für Fettabdeckung und Marmorierung bis zu 20 ct / kg • Handelsklasse „P“ : Verarbeitungsfleisch ca. 3,00 € / kg Wsg Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  14. 14. KälbervermarktungKälbervermarktungKälbervermarktungKälbervermarktung • Hauptabtriebszeiten ( Okt., Nov. ) sollten nach Möglichkeit gemieden werden • sehr frühe Abkalbungen ab Januar erzielen später höchste Markterlöse • Nutzung des ersten Aufwuchses durch die Kälber • Positiver Einfluss auf die Laktation der Mutterkuh • Frühes Vermarkten von schweren Absetzern ab August möglich Bsp: weiblicher Absetzer mit 300 kg: Lebendvermarktung: max: 700 € (Brutto) -> 654 Netto Schlachtung: ca. 55 % Ausschlachtung-> 165 kg Sg (5,20€ / kg ) -> 858 € Netto! − Bis zu 200 € Differenz / Kalb! Dies sind reine Empfehlungen aus Sicht der Vermarktung, die in Abhängigkeit der jeweiligen Betriebsstrukturen berücksichtigt werden sollten Carlo Horn Biopark Markt GmbH Mobil 0177 8779412 www.biopark-mv.de
  15. 15. Vielen Dank für ihre Aufmerksamkeit und auf eine gute Zusammenarbeit mit: Biopark Markt GmbH Stavenhagener Straße 41, 17139 Malchin Telefon: 03994 / 20950, Fax: 03994 / 209520 Carlo Horn 0177 87779412 www.biopark-mv.de

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