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Discovering social learning_ss

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Discovering Social Learning presentation given at Forging the Partnership 2011 DOD/USDA Family Resilience Conference in Chicago, IL - 90 minute workshop, speakers: Karen Jeanette, Anne M Adrian, Ashley Griffin & Craig Wood

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Discovering social learning_ss

  1. 1. Discovering Social Learning through Social Media Karen Jeannette, University of Minnesota-eXtension [email_address] Anne Mims Adrian, Auburn University-eXtension [email_address] Ashley Griffin, University of Kentucky-eXtension [email_address] Craig Wood, University of Kentucky-eXtension [email_address] Forging the Partnership April 2011
  2. 2. Forging the Partnership April 2011
  3. 3. How many have a military affiliation? How many have an Extension affiliation? Those that didn’t raise your hand what is your background? How many of you participate in social networks? Which ones? Would you consider yourself a beginner, average or expert user of social media? When you read the title of this workshop and decided to attend, what did you hope to learn? Forging the Partnership April 2011
  4. 5. Social Networking Participation 47% of online American participate in social networks Forging the Partnership April 2011
  5. 6. Social  Networking  Participation  flickr.com/photos/vermininc/3070779130/ 96% of teens have joined social networks.
  6. 7. Youth Online Participation <ul><li>Compare 2010 teenage online participation in 2007: </li></ul><ul><li>64% of teenage Internet users engage in online content creation and that 28% have created an online journal or blog (Lenhart et al., 2007).  </li></ul><ul><li>    </li></ul>Forging the Partnership April 2011
  7. 8. State of Mobile Internet Access <ul><li>60% of Americans go online wirelessly.  </li></ul><ul><li>38% of US adults access the Internet with cell phones.  </li></ul><ul><li>65% of 18-29 year olds access the Internet on their mobile devices. </li></ul><ul><li>African-Americans and 18-29 year olds lead the way in the use of cell phone data applications. </li></ul><ul><li>From Pew Internet Research www.pewinternet.org/~/media//Files/Reports/2010/PIP_Mobile_Access_2010.pdf    </li></ul><ul><li>The State of Mobile Apps | Nielsen Wire http://t.co/AgXHifV  </li></ul>Forging the Partnership April 2011
  8. 9.   <ul><li>  </li></ul>
  9. 11. Map your Learning Network http://apps.asterisq.com/mentionmap/#user-chw159
  10. 12. Social Media
  11. 13. CHW Social Network Experts Books e-books e-books e-books Books Colleagues
  12. 15. Challenges to Social Media <ul><li>  </li></ul>
  13. 17. So, how do I get started using Social Networks. There are so many to choose.
  14. 18. How do I manage all of them? Which one would be best?
  15. 20. How do I find a friend or colleague? http://people.extension.org
  16. 21. http://people.extension.org How do I find a friend or colleague?
  17. 22. http://people.extension.org How do I find a friend or colleague?
  18. 23. http://people.extension.org How do I find a friend or colleague?
  19. 24. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 1 Write for Web 2 Participate In Online Networks 3 Use social tools 4 Host/ facilitate conversations 5 Evaluate
  20. 25. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 1 Write for Web
  21. 26. Writing Quality Content <ul><li>Knowledge Level – easily understood by masses </li></ul><ul><li>Interrelatedness – fits well with other content </li></ul><ul><li>Relevance – timely and evergreen </li></ul><ul><li>Usability – problem free </li></ul><ul><li>Actionability – next steps clear, call to action </li></ul><ul><li>Differentiation – unique content, offers new or better explanations </li></ul>Forging the Partnership April 2011
  22. 27. Content Attributes Descriptive Titles Keywords Sub-headings Bulleted Lists Images Video Links Ability to Share Content Carry on Conversation Unique and One-of-a-Kind
  23. 28. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 2 Participate In Online Networks
  24. 29. Fundamental Change in Communication 1 way broadcast <ul><li>2 way interaction </li></ul>http://www.jarche.com/2011/04/social-learning-complexity-and-the-enterprise/ Forging the Partnership April 2011
  25. 30. <ul><ul><li>eXtension Social Media Guidelines http://create.extension.org/node/2926 </li></ul></ul>Forging the Partnership April 2011
  26. 31. Seek. Sense. Share. http://www.bethkanter.org/seek-sense-share/ http://www.jarche.com/2010/10/network-learning-working-smarter/ Forging the Partnership April 2011
  27. 32. Personal or Professional? Personal Professional Forging the Partnership April 2011
  28. 33. Why ? <ul><li>Understand how people respond, interact in online networks </li></ul><ul><li>Personal knowledge, drive your own innovation </li></ul><ul><li>Direct your efforts to meet people ’s needs </li></ul><ul><li>Develop/sustain relationships </li></ul><ul><li>Drive traffic to your resources </li></ul><ul><li>Build your online reputation </li></ul>Forging the Partnership April 2011
  29. 34. Seeking Keeping Up (w/ feed readers) Forging the Partnership April 2011
  30. 35. <ul><li>Facebook as yourself </li></ul><ul><li>Twitter search. Twitter chats </li></ul><ul><li>Linked In </li></ul><ul><li>Wikipedia </li></ul><ul><li>Group pools (Flickr, YouTube, Slideshare) </li></ul><ul><li>Google a question…where does it lead? </li></ul><ul><li>Follow others followers </li></ul>Where do I participate? Forging the Partnership April 2011
  31. 36. Social Media: Step for Starting Step 3 ---- will add here  <ul><li>Ashley </li></ul>
  32. 37. Social Network Landscape Customer Communication Brand Exposure Traffic to site SEO Good! Okay! Bad! http://mashable.com/2011/03/11/social-media-marketing-chart/ Forging the Partnership April 2011
  33. 38. Customer Communication Brand Exposure Traffic to site SEO Great for engaging people who interested Traffic is decent thanks to share and like, unique visitors low Pages are great for exposure and increasing presence. Little to no value except for blog links Forging the Partnership April 2011
  34. 42. Customer Communication Brand Exposure Traffic to site SEO Keyword search to track what people are saying about you Potential large, but promote to heavy and turn followers off Website integration, engage customer in a viral way Value to site is limited. Shorten URLs no value Forging the Partnership April 2011
  35. 45. Customer Communication Brand Exposure Traffic to site SEO Tagged photos of events can help identify Click through rates are low Participation in related groups might get your photos viewed by others Heavily indexed in search, passing links and page rank, inbound links Forging the Partnership April 2011
  36. 48. Customer Communication Brand Exposure Traffic to site SEO Video is powerful, powerful channel engaging users, responding to complaints, links Goes to videos, hyperlink in description & channel Powerful branding tools, build your channel, promote via high traffic sites, brand videos Links back to site videos rank high, incr. exposure Forging the Partnership April 2011
  37. 52. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 4 Host facilitate conversations
  38. 53. Step 4: Host/Facilitate Conversations Forging the Partnership April 2011
  39. 54. Who?What ’s possible ? Discover Learn Innovate Forging the Partnership April 2011
  40. 55. Why Facebook vs. Twitter vs. Blog? Forging the Partnership April 2011 Facebook Twitter Blog Email updates
  41. 56. Updates vs. Conversations <ul><li>High Quality Content </li></ul><ul><li>Visuals </li></ul><ul><li>Stories </li></ul><ul><li>Polls/Games </li></ul><ul><li>Ask for Feedback </li></ul><ul><li>Plan, yet be spontaneous </li></ul>“ stop being important and start being interesting” – Tara Hunt Forging the Partnership April 2011
  42. 57. Interesting…yet educational Forging the Partnership April 2011
  43. 58. Family Resiliency Conference April 2011 Create Sharing Opportunities
  44. 59. Where else can you host conversations? Forging the Partnership April 2011
  45. 60. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 5 Evaluate
  46. 61. Evaluation – Learn, Adjust, Reflect <ul><li>  </li></ul><ul><li>bit.ly </li></ul><ul><li>google analytics </li></ul><ul><li>Facebook insights </li></ul><ul><li>Twitter: Peer index, Klout, Hootsuite- built -in </li></ul>Forging the Partnership April 2011
  47. 62. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ 1 Write for Web 2 Participate In Online Networks 3 Use social tools 4 Host/ facilitate conversations 5 Evaluate
  48. 63. Discussion <ul><li>  </li></ul><ul><li>Do you see the importance of having a social media strategy? </li></ul><ul><li>How can you see yourself starting? </li></ul><ul><li>Who will be involved? </li></ul><ul><li>What are you seeing that is for others? </li></ul><ul><li>Can you envision what your social media strategy may look like? </li></ul><ul><li>What outcomes do you desire? </li></ul>Forging the Partnership April 2011
  49. 64. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list)  collaborate.extension.org/wiki/Social_Media_in_Extension Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/ Forging the Partnership April 2011
  50. 65. References <ul><li>Jeanette, Karen. Social Media: Why. How  www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010 </li></ul><ul><li>Kahne, Joseph, Lee  Nam-Jin, and Feezell, Jessica Timpany.  The Civic and Political Significance of Online Participatory Cultures among Youth Transitioning to Adulthood   ypp.dmlcentral.net/sites/all/files/publications/OnlineParticipatoryCultures.WORKINGPAPERS.pdf </li></ul><ul><li>Why eXtension?   about.extension.org/why-extension/   </li></ul>Forging the Partnership April 2011
  51. 66. Forging the Partnership April 2011

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