Ale Agostini:come Funzionano I Motori Di Ricerca

sintesi : posizionamento sui motori di ricerca

Questo documento di web marketing fornisce
alcuni consigli e metodi pratici per verificare lo
status del posizionamento naturale sui motori
di ricerca, l’uso di operatori avanzati, l’uso
professionale dei motori.
Bruce Clay Italia è leader nel mondo dei servizi
SEO e vi supporta le aziende con consulenza
web marketing di alto livello applicata alla
vostra visibilità nei motori di ricerca dei 12
mercati principali.
http://www.bruceclay.it

Internet Marketing &
© 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion

From 1996 Bruce Clay is
1996,
a recognized expert in
search engine marketing.
We started studying SE
before Google was born!
The company is in USA
(hq), Australia, Japan, Italia,
Sud Africa, Svizzera, UK,
India.
We wrote “Seo for
Dummies”, worlwide
benchmark for web
marketing

2

Classifica migliori società di SEO e PPC (Audit di
Top Seos)

3

Corporate Background


2 SEO Program Goals

Our goal is to assist clients in their internet marketing
efforts:
Ranking and Traffic
Conversion and Revenue
Cost Management
Reputation & Referrals / Links - Branding


1) GETTING TO KNOW SEARCH ENGINES (SE)

2) READING “SE” RESULTS

3) ADVANCED “SE” OPERATORS
)

4) Real time On Page Optimization

5) Questions & Answers

6

2) READING “SE” RESULTS

i.
i Most important Html Elements
ii. “SE“ results: analysis of each section
iii. What does NOT get indexed?
iv. Blended
i Bl d d search
h
v. Location
vi. Intent
vii.History

7

Images
Does a “SE” recognizes an image?

Do images get indexed?

Are images important for “SE”?

HOW does a SE recognizes an image?


9

10

PDF

Do PDF files get indexed?

Are PDF important for “SE”?

Does a SE recognizes a pdf image automatically?


<PDF>


Calendar Girl


Image Indexing

• Take a newspaper article
• Scan it to create a jpg
• Include that image into a PDF
g
• Submit that PDF to Google
• Search f i f i the article as a PDF
S h for info in th ti l
and the article is found.


Engagement Objects

Take a Video

Edit the text transcript and save with the image

When playing the video, search for words

Jump into the Video


Location

Does a “SE” knows where I am searching FROM?


22

Location

Does a “SE” knows where I am searching FROM?

Is YOUR location relevant for “SE”?

HOW does a SE recognizes my location?


Maps: from Google to Iphone etc

24

INTENT

Do SE try to guess your intent?

Is Intent important for “SE”?

HOW does a SE recognizes / guesses INTENT?


Intent


Pages tend to be longer, use sentences,
helpful research words.
p


Pages tend to be shorter with bullet lists,
more images, more numbers.
g ,


HISTORY

Do “SE” try to record your surfing history?

Is HISTORY important for “SE”?

HOW do SE record HISTORY?

HOW do I know if my computer has some
cookies?

Future of Search
Behavioral search
Intent-based search

Localized search

Engagement Objects™


3) ADVANCED SEARCH OPERATORS

i. Search professional
p
ii. cache
iii.site
iv.Intitle
iv Intitle
v. Inurl
vi. Link
vii.Combination
vii Combination of advanced operators
viii.Page Rank

31

Cache:


The site
might have
changed
meantime
Cache:bruceclay.it


site:bruceclay.it


Inurl:


Intitle:bruceclay


Intitle:bruce clay


Link:bruceclay.com


http://videos.webpronews.com/2009/12/2
5/breaking-down-what-search-is/
5/breaking down what search is/


agostiniassociati.it/glocalnews4.php

Fai t t li
F i il test cliccando il link a FINE PAGINA:
d li k PAGINA
“SPECIALE IULM: TEST USO
S C U : S
AVANZATO DEI MOTORI”


Alessandro Agostini

www.bruceclay.it
www bruceclay it
+39 02 38093223


Ale Agostini:come Funzionano I Motori Di Ricerca

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