Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

The ABCs Of What's Next

1.002 Aufrufe

Veröffentlicht am

26 marketing, media, research and cultural trends and 16 pieces of career advice presented to University of Toronto by Sean Moffitt, President -Agent Wildfire

Veröffentlicht in: Business, News & Politik
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

The ABCs Of What's Next

  1. 1. What’s Next in Marketing, Media & Research – The Trends that are Going to Drive Business …. and Your Career Forward - U of T Graduate Night – Agent Wildfire Presentation
  2. 2. An Unbelievable Offer 26 Bankable Trends 15 Pieces of Career Advice 3 Instant Fame Offers
  3. 3. Who Am I – Sean Moffitt
  4. 4. Who Am I – Sean Moffitt
  5. 5. Our Mission @ Agent Wildfire “ Get Noticed” “ Get Talked About” “ Get Advocated”
  6. 6. Buzz Marketing Social Media Customer Collaboration Brand Communities Influencer Marketing User Generated Content Product Seeding Social Networks Referral Programs Grassroots/Cause Marketing Experiential Marketing Viral Marketing Attention Overload We Do This…We Do It Well
  7. 7. Should we Talk About The Elephant in the Room?
  8. 8. The economy is bad…like really bad
  9. 9. We are in the Big R for awhile…
  10. 10. Yikes, Advertising is taking it on the chin… - Group M forecasts media spending down 3.2% in 2009 - Zenith Optimedia forecasts 5.7% down in 2009 - Morgan Stanley could envision a +10% drop in spending depending on the economy
  11. 11. How will we carve up the pie… <ul><li>Well, we’ll be eating less media: </li></ul><ul><li>93% of CMOs believe the economy will have a significant/moderate impact on their budgets </li></ul><ul><li>70% of CMOs plan on reducing their marketing spending </li></ul>
  12. 12. The long slow decline into irrelevance… <ul><li>Perhaps a premature announcement, but why wait. </li></ul><ul><li>2009 Anticipated Declines: </li></ul><ul><ul><li>15% Newspapers </li></ul></ul><ul><ul><li>- 13% Consumer Magazines </li></ul></ul><ul><ul><li>10% Terrestrial Radio </li></ul></ul><ul><ul><li>4% Network TV </li></ul></ul>Source: Jack Myers Media Report
  13. 13. Another change you can believe in … <ul><li>Canadian Marketers plan on spending more/less in 2009: </li></ul><ul><li> More Less </li></ul><ul><li>Newspaper 5% 32% </li></ul><ul><li>Radio 5% 33% </li></ul><ul><li>TV 4% 37% </li></ul><ul><li>Magazines 3% 39% </li></ul><ul><li>Social Media 23% 16% </li></ul>
  14. 14. There is hope… … Don’t Despair, 26 trends to capitalize on
  15. 15. A ttention Overload 3,000 ads get pushed at us each day - 6 times the volume vs. 40 years ago…the tougher it is to breakthrough, the more we do and invest
  16. 16. A ttention Overload More Volume Captive Audience Better Filters … Be the First … Get Clever … Learn SEO
  17. 17. B rand Community Building
  18. 18. Brand Community Building Running - Nike Plus Finance- Wells Fargo Stagecoach Island Hospitality – My Starbucks Idea B-to-B - Intuit Quickbooks Community Automotive - Camp Jeep Travel – Starwood’s The Lobby Tech – Dell Ideastorm eCommerce – eBay Powersellers Mobile – Virgin Insiders
  19. 19. Brand Community Building <ul><ul><li>“ 60% of Fortune 1000 companies will seek to build some type of customer brand community for the purpose of relationship building or collaboration by 2010… </li></ul></ul><ul><ul><li>50% of them will fail.” </li></ul></ul><ul><ul><li>Gartner, Nov 2008 </li></ul></ul>
  20. 20. C ustomer Centricity Percentage of executives who believe the Customer Experience is the new battleground - 95% Percentage that believe they are delivering a positive customer experience - 80% Percentage of their customers who agree - 8%
  21. 21. CEOs – The Most Critical Driver to Achieving Growth <ul><li>Business Strategy </li></ul><ul><li>Customer Service </li></ul><ul><li>Customer Experience </li></ul><ul><li>Sales Force </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Product development </li></ul><ul><li>Pricing </li></ul><ul><li>Distribution </li></ul><ul><li>Advertising </li></ul><ul><li>Promotions </li></ul><ul><li>19% </li></ul><ul><li>16% </li></ul><ul><li>15% </li></ul><ul><li>11% </li></ul><ul><li>11% </li></ul><ul><li>7% </li></ul><ul><li>5% </li></ul><ul><li>4% </li></ul><ul><li>? </li></ul><ul><li>? </li></ul>
  22. 22. D emocratized Advetising
  23. 23. The Rise of User Generated Media Net Generation Source: Harrison Group
  24. 24. E xperiences <ul><li>of consumers who say majority of customer experiences are “bland” Source: Gallup </li></ul>69% - Of consumers who say emotions account for ½ of their customer experience Source: Strategic Resource Development Group, 2006 Of consumers who had a negative service experience in the past year AND those that subsequently severed the relationship Source: Customer Focus 96&80% 49%
  25. 25. Experiences
  26. 26. F ree Agent Agency Enterprise
  27. 27. Free Agent Agency Enterprise Watching/Reading Content Playing Online Games Socializing Watching Video Streaming (i.e. YouTube) Creating Personal Content Maintaining/ Sharing Photos Reading/Posting Message Boards Keeping a Blog Watching TV Online
  28. 28. G eneration Y Impacts
  29. 29. Generation Y Impacts
  30. 30. Generation Y Impacts
  31. 31. H umanization of Brand
  32. 32. So True…
  33. 33. I nfluencers “ The Ones Who Create Ideas” “ The Ones Who Spot & Scout New Stuff” “ The Ones Who Sell and Lead Opinions” “ The Ones Who Provide Credibility” “ The Ones Who Attract Attention” “ The Ones Who Connect & Spread the Word”
  34. 34. The Law of a Few <ul><li>- 70% of Wikipedia’s content is produced by 1.7% of its audience </li></ul><ul><li>Top ranked Influencer belief – “I love talking to others about things I’ve just discovered” </li></ul><ul><li>Influencers are 2x more active, more conversational and/or more brand-involved than the mainstream consumer </li></ul>The Law of The Few: “The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” Malcolm Gladwell, the Tipping Point
  35. 35. I nfluencers Turning Users, Customers and Consumers Into Authors, Producers, Scouts, Testers and Collaborators & Broadcasters Into Community Members, Advocates, Ambassadors and Evangelists Thinktank/ Sounding Board Scout/ Mystery Shopper Advisory Council/ Cause Torchbearer Seeded Adopter/ Beta Tester Customer User Consumer Collaborator/ Producer Evangelist/ Ambassador/ Advocate Community Member/ VIP Insider Influencer
  36. 36. J oint Ventures
  37. 37. K arma Capitalism
  38. 38. L ocal is Where It’s At
  39. 39. M obile Marketing
  40. 40. M obile Marketing
  41. 41. N etworking Integration
  42. 42. O nline Spending 25% If we spend 25% of our media time online… 8-12% … why do we only spend less than 8-12% of our budgets on web media?
  43. 43. P sychographic Targeting/Profiling
  44. 44. Q uasi Profile
  45. 45. R eputation Management
  46. 46. S emantic Web
  47. 47. T ransparency/Authenticity <ul><li>60% of people have a much more negative view of marketing and advertising than a few years ago </li></ul><ul><li>27% trust manufacturers </li></ul><ul><li>14% trust ads </li></ul><ul><li>8% trust celebrities </li></ul><ul><li>61% of people claim to buy the same brands as their friends (+28 pts. Vs. 4 years ago) </li></ul><ul><li>90% trust their spouse </li></ul><ul><li>82% trust their friends </li></ul>
  48. 48. T ransparency/Authenticity You supply commodiities - Available You control goods - Cost You improve services - Quality But you render experiences - Authenticity
  49. 49. Transparency/Authenticity
  50. 50. U ber Connectedness <ul><li>3.3 billion cell phone users </li></ul><ul><li>1.5 billion Internet users </li></ul><ul><li>1.6 billion social network members </li></ul><ul><li>130+ million blogs </li></ul><ul><li>Ave. No. of Blog links - 12 </li></ul><ul><li>Ave. No. of Facebook friends - 164 </li></ul><ul><li>No. of Per Person Brand-Related Conversations Each Year – 4,650 </li></ul>
  51. 51. V isual
  52. 52. W ord of Mouth <ul><ul><li>Expected 5 year </li></ul></ul><ul><ul><li>Compound Annual Growth Rate </li></ul></ul><ul><li>Word of Mouth 27% </li></ul><ul><li>Internet/Mobile 14% </li></ul><ul><li>Branded Entertainment 13% </li></ul><ul><li>Custom Publishing 11% </li></ul><ul><li>Out of Home 10% </li></ul>Source: Veronis Suhler Stevenson
  53. 53. X X
  54. 54. Y ou Do It
  55. 55. Z opa
  56. 56. Future Marketing Tactics Source: Agent Wildfire What forms of word of mouth will experience the most growth in the next few years ? (top 3 choices) Social media marketing 37% Social network marketing 35% Mobile marketing 34% User-generated Content 31% Influencer marketing 28% Brand communities 20% Customer forums 17% Branded entertainment 16% Cause-related marketing 14% Brand microblogging 14% Buzz marketing 13% Corporate/brand blogging 11%
  57. 57. Future Marketing Tactics Source: Agent Wildfire What forms of word of mouth will experience the most growth in the next few years ? (top 3 choices) Social media marketing 37% Social network marketing 35% Mobile marketing 34% User-generated Content 31% Influencer marketing 28% Brand communities 20% Customer forums 17% Branded entertainment 16% Cause-related marketing 14% Brand microblogging 14% Buzz marketing 13% Corporate/brand blogging 11%
  58. 58. Career/Interviewing Advice <ul><li>Network like crazy </li></ul><ul><li>Build a weak tie network </li></ul><ul><li>Jump on Twitter/LinkedIn </li></ul><ul><li>Be on Facebook, don’t be too drunk on Facebook </li></ul>
  59. 59. Career/Interviewing Advice <ul><li>Reinvent the Resume (Resume 2.0) </li></ul><ul><li>Volunteer for something good </li></ul><ul><li>Be vigilant on follow up </li></ul><ul><li>Attend events – MESH, CMA, IAB, Camps, Facebook Events - Twitterbrunch </li></ul>
  60. 60. Career/Interviewing Advice <ul><li>Have a game plan </li></ul><ul><li>Anticipate the big questions </li></ul><ul><li>Do your Google homework </li></ul><ul><li>Don’t take a first job beneath you </li></ul>
  61. 61. Career/Interviewing Advice <ul><li>Meet one new senior person every month </li></ul><ul><li>Negotiate for exposure, but don’t be a pest </li></ul><ul><li>Be different – bring a portfolio, a plan, wear something different, strike a bargain </li></ul><ul><li>If failing, let it hang out, show your passion </li></ul>
  62. 62. The Kickass Offer
  63. 64. Let’s Start Your Next Brand Conversation… Inquire: info (at) agentwildfire.com Phone: 416-255-4500 URL: www.AgentWildfire.com Join: www.TheInfluencers.ca Blog: http://BuzzCanuck.typepad.com/ http ://www.spreadslikewildfire.com/ Explore: The Buzz Report (e-newsletter) Signup at www.AgentWildfire.com Learn: Executive, WOM Seminars

×