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Introduction au Responsive web design

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Réponse concrète à la prolifération des formats d’écran, le responsive design est une approche radicalement novatrice dans la distribution de contenus et services en ligne. Dagobert vous en livre quelques clefs de compréhension.

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Introduction au Responsive web design

  1. 1. INTRODUCTION AURESP ONS IV EWEB DE SI GN DEC 2012 FÉVRIER 2012
  2. 2. LE USAGES DIGITAUX ÉVOLUENT…
  3. 3. … LES SUPPORTS SE MULTIPLIENT
  4. 4. LES SITES DOIVENT S’ADAPTER … AUX RÉSOLUTIONS ET TAILLES D’ÉCRANS2,73% 2,79% 4,64% 4,96% 5,88% 8,29% 8,47% 12,23% 12,4% 15,7% Libstat.com, aout 2011
  5. 5. LES SITES DOIVENT S’ADAPTER… AUX RÉSOLUTIONS ET TAILLES D’ÉCRANS… AUX ORIENTATIONS
  6. 6. LES SITES DOIVENT S’ADAPTER… AUX RÉSOLUTIONS ET TAILLES D’ÉCRANS… AUX ORIENTATIONS… AUX SUPPORTS
  7. 7. LES SITES DOIVENT S’ADAPTER… AUX RÉSOLUTIONS ET TAILLES D’ÉCRANS… AUX ORIENTATIONS… AUX SUPPORTS… À LA PERFORMANCE
  8. 8. SI L’ON NE FAIT RIEN… ON ARRIVE A CA… DES BORDS SUR LES GRANDES RESOLUTIONS … DES SITES ILLISIBLES SUR LES PETITES …OBLIGATION DE RESOLUTIONS NAVIGUER AVEC LE ZOOM
  9. 9. IL FAUT DONC REPENSER LE WEBDESIGN
  10. 10. …POUR ÊTRE COMPATIBLE AVECPLUSIEURS TERMINAUX
  11. 11. EST-ON OBLIGÉ D’EN ARRIVER À ÇA ? 1 SITE SMARTPHONE 1 SITE IPHONE 1 SITE IPAD 1 SITE ANDROID ANDROID ET/OU ET/OU ET/OU ET/OU1 SITE WEB GRANDE 1 SITE WEB PETITE 1 APPLICATION 1 APPLICATION 1 APPLICATION APPLICATIONRESOLUTION RESOLUTION ANDROID IPHONE IPAD ANDROID + + + + +
  12. 12. PLUTÔT QUE DE CONCEVOIR DESSYSTÈMES DÉCONNECTÉS LES UNS DESAUTRES EN AUGMENTANT LE NOMBREDE DISPOSITIFS INTERNET, CES SYSTÈMESPEUVENT ÊTRE CONSIDÉRÉS COMME LESFACETTES D’UNE EXPÉRIENCECOMMUNE GRÂCE AURESPONSIVE DESIGN
  13. 13. LE RESPONSIVE DESIGN
  14. 14. LE RESPONSIVE DESIGNC’EST QUOI
  15. 15. C’EST QUOI? IL S’AGIT D’UNE TECHNIQUE QUI PERMET DE CRÉER UN SITE QUI SOIT COMPATIBLE AVEC TOUS LES TERMINAUX, UN SITE FLUIDE POUR UNE EXPÉRIENCE UNIQUE SUR DIFFÉRENTS SUPPORTS. LE PRINCIPE DU RESPONSIVE DESIGN EST DE TENIR COMPTE EN PRIORITÉ DE L’EXPÉRIENCE UTILISATEUR.
  16. 16. DES EXEMPLES ?
  17. 17. THE BOSTON GLOBECE SITE EST FLUIDE… POSTE DE BUREAU (1024)
  18. 18. THE BOSTON GLOBE… IL PEUT S’ADAPTER FACILEMENT SUR TABLETTE TABLETTE POSTE DE BUREAU (768PX) (1024)
  19. 19. THE BOSTON GLOBE… SUR SMARTPHONESMARTPHONE TABLETTE POSTE DE BUREAU(320PX) (768PX) (1024)
  20. 20. THE BOSTON GLOBE… ET SUR UN ÉCRAN À PLUS HAUTE RÉSOLUTIONSMARTPHONE TABLETTE POSTE DE BUREAU POSTE DE BUREAU(320PX) (768PX) (1024) (1600PX)
  21. 21. UN AUTRE EXEMPLE : FOODSENSESMARTPHONE TABLETTE NETBOOK POSTE DE BUREAU(320PX) (768PX) (1024) (1600PX)
  22. 22. OU ENCORE : JON WHITESMARTPHONE TABLETTE NETBOOK POSTE DE BUREAU(320PX) (768PX) (1024) (1600PX)
  23. 23. MAIS COMMENT ÇA MARCHE ?
  24. 24. COMMENT ÇA MARCHE ? PARLONS TECHNIQUE… 3 éléments indispensables GRILLES FLUIDES IMAGES FLEXIBLES MEDIA QUERIES Autrement dit, pour rendre un site adaptable il faut •  transformer les largeurs fixes en largeurs variables, •  gérer la taille des éléments, comme les images par exemple •  et interroger le média sur son identité (iPad, PC…) pour s’adapter à la résolution et aux usages du support.
  25. 25. LE RESPONSIVE DESIGN … … Solution MIRACLE
  26. 26. LES CLEFS POUR CHOISIRLE MEILLEUR RAPPORT ACCESSIBILITÉ / EXPÉRIENCE /COÛT•  Une expérience utilisateur unique sur différents terminaux•  Une ultra accessibilité : compatibilité quelque soit le support•  Coûts inférieurs à la création de plusieurs dispositifs•  Résiste aux « aléas » des évolutions de dispositifs sur-mesureMAIS ÉVIDEMMENT MOINS OPTIMISÉ QU’UN DISPOSITIF SUR-MESURE PENSÉ ET DÉVELOPPÉINDÉPENDANDAMMENT POUR CHAQUE SUPPORT•  Ergonomie non native qui sera toujours moins aboutie qu’un dispositif spécifique pour chaque support
  27. 27. ET VOUS ?
  28. 28. QUEL ÉCO-SYSTÈME VOUS CORRESPOND ? 1 DISPOSITIF UNIQUE POUR MAXIMISER L’ACCÈS ET MINIMISER LES COÛTS ?
  29. 29. QUEL ÉCO-SYSTÈME VOUS CORRESPOND ? DES DISPOSITIFS DÉDIÉS POUR MAXIMISER L’EXPÉRIENCE ?
  30. 30. QUEL ÉCO-SYSTÈME VOUS CORRESPOND ? UN ÉQUILIBRE ENTRE LES DEUX ?
  31. 31. PARLONS-EN ! POUR OBTENIR LES SLIDES DE CETTE PRESENTATION contact@dagobert.fr Dagobert 39 rue des Mathurins, 75008 Paris 01 56 03 99 80 contact@dagobert.fr www.dagobert.com www.facebook.com/agencedagobert www.twitter.com/agencedagobert
  32. 32. contact JÉRÉMIE ABRIC SOLANGE DERREY DIRECTEUR DE LA STRATÉGIE DIGITAL PLANNER jeremie.abric@dagobert.fr solange.derrey@dagobert.fr @jabric @SolangeDerreyDÉCOUVREZ AUSSI…LES AUTRES ÉTUDES DU PLANNING STRATÉGIQUE CONTACT 39 RUE DES MATHURINS 75008 PARIS + 33 (0)1 56 03 99 80

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