Developer Data Modeling Mistakes: From Postgres to NoSQL
Second Screen: Market Analysis
1. Second Screen
Market Analysis
Stay Tuned to Audiences Everywhere
2. Roku
Boxee
Apple TV
Google TV
Most new televisions
PCs, tablets, smartphones
Game platforms (Xbox, Nintendo, Playstation)
Connected TV Devices
7. Facebook, Twitter
Specialized Social TV Services
GetGlue, Miso, Clipsync, TvPlus, IntoNow, others
Synchronized content services
Via Audio Content Recognition (ACR) & Closed Captioning
Broadcaster (& user) driven interactivity
Synchronized content, displayed off the main screen (live or time-shifted)
Evolution of Social TV & the Second Screen
9. Rewards
From simple trivia games to complex fight scoring,
exciting games are engaging consumers in large
numbers
Viggle & TV Dinner are touting strong numbers
of engaged consumers
Mobovivo’s AXS TV Fights app is recognized as a
leader
What’s Next: Gamification
10. Stream Capture ACR
While tracking watermarks & fingerprints in video
has been around for years, deploying this
technology to trigger events on the second screen
is only early stage
Most likely to succeed:
• Civolution with its 17k monitored channels
What’s Next: Stream Capture ACR
11. Audio ACR
Many in the industry are now using ACR primarily for “check-ins”—
as the quality for event triggering has been unreliable
Widespread usage will depend upon the availability of ubiquitous
scene specific metadata & use cases that integrate better polling of
audio streams to determine time code accuracy
Companies with apps built around this value proposition:
• Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus
Leading Service Provider: Civolution
• Likely to soon integrate audio ACR with “OS-level” and stream
capture ACR to improve the overall user experience
What’s Next: Audio ACR
12. Rich, Related Metadata
There are many apps which perform this function at
some level, and some derive their value entirely from
this resource (ex. IMDB)
Fanhattan and Zeebox continue to lead the way in this
field, leveraging metadata service providers like
Digitalsmiths and Tribune Media Services
What’s Next: Rich, Related Metadata
13. Search & Discovery
Discovery (the ability to be presented with relevant content in a lean-back
mode)
Most of what consumers get today are collaborative filtering-based
recommendations (ie. Amazon-style “people who viewed this also liked...”)
Poor metadata & a lack of integrated sources of content have so far made
this a poor consumer experience (Fanhattan is probably the best at this so
far)
Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV
operators & connected CE manufacturers
The grid guide: While some operators have customized the grid guide
with favorites & there is discussion of a “custom channel” approach, most
improvement in this search & discovery method is likely to come from UI
innovation
What’s Next: Search & Discovery
14. Smart Remote Control
Tablets and smartphones make great remote controls
Computing power is in the cloud, but not 100%
Browser-based navigation on TV is not user friendly
• Typing & search work on computers, but not well on
mobile devices
• Voice is unproven
As mirroring technologies like Apple’s Airplay get more
traction, this function will become a reality for many
What’s Next: Smart Remote Control
15. Set-top Box Integration
Operators are only now opening up & publishing their APIs to allow
3rd parties to integrate app functionality
BuddyTV is the leading 3rd party app in this space
DirecTV, Comcast & AT&T lead the way for US-based operators
Outside North America implementation is much more complex
What’s Next: STB integration
16. Game Console Integration
Microsoft’s Xbox has now taken the lead with
SmartGlass, by committing to an SDK for their
platform
Playstation & Nintendo are still at the drawing board
What’s Next: Game Console Integration