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Mobile ads: the $20B Mirage "$20B is a big number, and it got me thinking. How can it be thatthe industrys richest and most sophisticated players are unable to grab such a big pile of money? They have brains and computers, they’re aware of the situation. Is there a deeper problem? "We get closer to the heart of the matter when we look at acommon thought pattern, an age-old and dangerously misleading algorithm:The [new thing] is like the [old thing] only [smaller | bigger] - Jean-Louis Gassée, Monday Notes, June 2012