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July 2016
The #1 Mobile
Learning Platform
in Africa
Size of Market
2
0
20
40
60
80
100
120
2016 2017 2018 2019
MillionsofPeople
ENEZA User Growth
Adults in English-speaking
A...
Eneza?
Eneza?
Our Conviction & Passion
Let’s get Serious
Eneza?
The Problem
Why we created Eneza?
A DIY Diploma for the “BAM” Generation
Social first
Crave success
& attention
Spend money on education
(minimum of $300/ye...
Building Blocks
1. Individual - Personalized data
2. Relevant Content – Locally aligned Lessons
3. Curated Measurement - A...
Product
8
Courses + Chat Classrooms
Now
+ Easy, habit-forming, immediate
+ Full Local Curriculum
+ Live teacher + peer acc...
What traction have we achieved?
9
Clients &
Partners
Targeted Markets
0
100
200
300
400
500
600
700
800
900
1000
2012 2013...
User Data
30000
35000
40000
45000
50000
55000
60000
65000
70000
Monthly Subscribers
Ask A Teacher
(2014 vs 2015)
0
10000
20000
30000
40000
50000
60000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
AAT Com...
User Overall Performance
(2012-2016)
Total No. Of
Subjects
Lessons
Completed
Questions
Completed
Average
Performance in al...
User Overall Performance
(2012-2016)
Best Performing
Subject
Average
Performance
Worst Performing
Subject
Average
Performa...
Messages Exchanged
(2015)
39,000,000 USSD/SMS
Messages Exchanged
Messages Exchanged
(To Date)
80,000,000 USSD/SMS
Messages Exchanged
Revenue Streams
16
B2B + +
+B2C + =
=
Corporate & Govt.
Agencies
partnership
2 Week Free Trials for
their users
Individual...
So how much does the product cost?
Local Currency US Dollars
Kenya
KES40/Month $0.40
Tanzania
TSH2000/Month $0.9
Ghana
2Ce...
Go-to-Strategy
And finally, How we run
Marketing…
What we tried (and failed at)
1. Government Connections
2. NGO Customizations
3. School-to-school
What has worked!
1. Simple Billing System
2. Association Partnerships
3. Corporate Partnerships
4. FREE TRIALS
The Future
1. Collaboration into Solutions
2. Providers of Nano Degrees
3. 13 year old entrepreneurs
/EnezaEducation @EnezaEducation
July 2016
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Eneza Education; The #1 Mobile Learning Platform in Africa

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Veröffentlicht am

By;
Millicent Mwendwa
Chief Business Officer

Eneza is the most widely used mobile education platform in Africa with local content. We started with SMS and have released web and smartphone versions.



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Eneza Education; The #1 Mobile Learning Platform in Africa

  1. 1. July 2016 The #1 Mobile Learning Platform in Africa
  2. 2. Size of Market 2 0 20 40 60 80 100 120 2016 2017 2018 2019 MillionsofPeople ENEZA User Growth Adults in English-speaking Africa don’t finish high school 4 out of 5 Total Market Smartphones in Market Eneza Users
  3. 3. Eneza?
  4. 4. Eneza? Our Conviction & Passion Let’s get Serious
  5. 5. Eneza? The Problem Why we created Eneza?
  6. 6. A DIY Diploma for the “BAM” Generation Social first Crave success & attention Spend money on education (minimum of $300/year for every high school student) Device is everything (20% of adult income) Live in urban areas
  7. 7. Building Blocks 1. Individual - Personalized data 2. Relevant Content – Locally aligned Lessons 3. Curated Measurement - Assessments 4. Socialization - Chat (Ask-a-Teacher & -Peers) 5. Discovery - Wikipedia
  8. 8. Product 8 Courses + Chat Classrooms Now + Easy, habit-forming, immediate + Full Local Curriculum + Live teacher + peer access + Instant feedback Additional Screenshots Educational course platform 2016-2020 & beyond + Education publishers’ “last mile” service + Education and achievement repository + Qualifications wallet + Personalized, mobile-first marketplace
  9. 9. What traction have we achieved? 9 Clients & Partners Targeted Markets 0 100 200 300 400 500 600 700 800 900 1000 2012 2013 2014 2015 2016 PeopleinThousands Super Users Unique Users
  10. 10. User Data 30000 35000 40000 45000 50000 55000 60000 65000 70000 Monthly Subscribers
  11. 11. Ask A Teacher (2014 vs 2015) 0 10000 20000 30000 40000 50000 60000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec AAT Comparison 2014 2015
  12. 12. User Overall Performance (2012-2016) Total No. Of Subjects Lessons Completed Questions Completed Average Performance in all Subjects Primary KE 12 1,987,236 9,936,180 59.31% Primary GH 10 3,107 15,535 60.82% Secondary KE 6 452,031 2,260,155 41.97% Secondary-TZ 9 77,846 389,230 52.69% Teacher 5 76,257 228,771 69.21% Adult 6 59,376 178,128 68.31%
  13. 13. User Overall Performance (2012-2016) Best Performing Subject Average Performance Worst Performing Subject Average Performance Primary KE Kiswahili 68.4% Mathematics 59.67% Primary GH Religious Moral Education 69.48% TWI 53.88% Secondary KE English 45.47% Mathematics 33.34% Secondary-TZ Kiswahili 56.25% Geography 45.04% Teacher General School systems management 76.73% Classroom Management 63.28% Adult Finance 76.04% Educate parent 62.13%
  14. 14. Messages Exchanged (2015) 39,000,000 USSD/SMS Messages Exchanged
  15. 15. Messages Exchanged (To Date) 80,000,000 USSD/SMS Messages Exchanged
  16. 16. Revenue Streams 16 B2B + + +B2C + = = Corporate & Govt. Agencies partnership 2 Week Free Trials for their users Individuals pay for themselves Parents Teacher/adult learners 14-25 year old learners
  17. 17. So how much does the product cost? Local Currency US Dollars Kenya KES40/Month $0.40 Tanzania TSH2000/Month $0.9 Ghana 2Cedi/Month $0.52
  18. 18. Go-to-Strategy And finally, How we run Marketing…
  19. 19. What we tried (and failed at) 1. Government Connections 2. NGO Customizations 3. School-to-school
  20. 20. What has worked! 1. Simple Billing System 2. Association Partnerships 3. Corporate Partnerships 4. FREE TRIALS
  21. 21. The Future 1. Collaboration into Solutions 2. Providers of Nano Degrees 3. 13 year old entrepreneurs
  22. 22. /EnezaEducation @EnezaEducation
  23. 23. July 2016

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