Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Viral & Social Marketing

982 Aufrufe

Veröffentlicht am

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Tips on how advertisers can harness this powerful channel to promote their brands.

Veröffentlicht in: Business
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

Viral & Social Marketing

  1. 1. Viral & Social Marketing January 16th, 2017 Jan 15th-17th 2017
  2. 2. Discovering New Products & Services 1. Kickstarter / Other Crowdfunding Sites 2. Twitter 3. Reddit 4. Pinterest 5. Deal Forums: FatWallet, Slickdeals, etc. 6. Personal Text / Email / Facebook Post 7. Digital Marketing Forums (For B2B Services, etc.) What does everything here have in common? No dependence on Google! Show of hands: Have you ever heard about a new product or service from … Today’s Focus #ASW17 @LinkConnector #ReviTrage
  3. 3. Reddit - Several content-based sub-reddits are great channels for discovery /r/SkincareAddiction: 237K Subscribers /r/PersonalFinance: 8.6M Subscribers /r/WebHosting: 12K Subscribers /r/Fashion: 73K Subcribers #ASW17 @LinkConnector #ReviTrage
  4. 4. Reddit – Deal focused sub-reddits are also extremely active /r/BlackFriday: 237K Subscribers /r/Deals: 12K Subscribers /r/Coupons: 12K Subscribers /r/DealsReddit: 46K Subscribers #ASW17 @LinkConnector #ReviTrage
  5. 5. Reddit – Case Studies MyProtein.com Deal: 33% Off All Protein Powders Run-Time: 7 Days Total Revenue: $25K Lenovo.com Black Friday Deal: 40% Of Most ThinkPad Laptops Run-Time: 1 Day Total Revenue: $4.3M #ASW17 @LinkConnector #ReviTrage
  6. 6. Twitter – Understanding the Algorithm What the algorithm DOES NOT like: What the algorithm DOES like: • Affiliate Links • Redirects & Shortened Urls • Tweeting at a high frequency “spammy” rate • Low follower count • Low tweet count • Direct links • A normalized frequency of Tweeting • High (active) follower count • High tweet count – with matching engagement metrics #ASW17 @LinkConnector #ReviTrage
  7. 7. Twitter – “Hyper”-local Marketing Case Study: • Charlotte Russe launched a brand extension in October 2015 • Lemonpop Stores were located in only 5 cities • City-specific hashtags were used to target potential customers for a “brick & mortar only” sale as well as build customer awareness #ASW17 @LinkConnector #ReviTrage
  8. 8. Twitter – Keyword Marketing 1. Build up a following 2. Stay active 3. Understand the algorithm 4. Keywords will begin to rank high for long periods of time (sometimes even days) #backtoschool - #2 Spot#lifting - #2 Spot #protein - #1 Spot #ASW17 @LinkConnector #ReviTrage
  9. 9. Coupon Code Attribution • Empowers performance for not only Coupon affiliates • No click, no cookie required • Enables customer acquisition in ways never before possible for affiliates • Reddit, Twitter, Billboards, Seminars, TV • Transparent exposure of brands in relevant social moments • Attribute conversions to specific social channels • Automated reporting for Retailers & Affiliates #ASW17 @LinkConnector #ReviTrage
  10. 10. Global Golf Case Study June–August 2015 June–August 2016 “In 2016, over 5,000 sales resulted in more than $600,000 in additional revenue through Naked Coupon use with ReviTrage alone.” -Global Golf
  11. 11. Cross Platform Tracking #ASW17 @LinkConnector #ReviTrage
  12. 12. Tips For Maximizing Any Social/Viral Promotion • Have patience: It takes time to build up credibility and gain a high Karma score. Keep at it and the payback will be substantial • Don’t be too promotional: Like any other method of promotion (email, blog entries, etc), there should be a good mix of promotional vs. non-promotional posts with a cadence that doesn’t overwhelm the audience • Timing is everything: Try to avoid “crowded” or competitive times, and make sure you allow enough run- time for promotions to pick up steam (typically 30 days) • Keep it simple: Promo codes for social promotions should be something like SAVE10, not 4M9K2&Q9Z • Expiration dates: Without such, you risk that Google will index the code long after it expires resulting in customer service issues. • Multiple codes: This is an easy way to track different social channels (e.g., TWITTER10, REDDIT10) • Deal consistency: Any deal promoted in social / viral channels must be as good as such that are publically available. • Boundaries: Don’t overstep boundaries of other departments (social may have their own calendar) • Empowerment: Provide your affiliates with tools that facilitate customer acquisition and ultimately greater revenue through their social outlets #ASW17 @LinkConnector #ReviTrage
  13. 13. Why You Shouldn’t Overlook Viral & Social As Part Of Your Marketing Mix • It’s an alternative to Google! • It can be very cost effective channel – even free in many cases • With a fraction of what you pay for SEM, you can have a massive impact • You have the opportunity to directly engage with new & existing customers • You can execute a promotion very quickly • It’s on your own terms - You control the copy and content without relying on partners to “get it right” #ASW17 @LinkConnector #ReviTrage
  14. 14. THANK YOU! Nick Andrews CEO & Founder ReviTrage, LLC nick@revitrage.com Tara McCommons VP Sales & Marketing LinkConnector Corporation tara.mccommons@linkconnector.com #ASW17 @LinkConnector #ReviTrage