This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.

1. The Now, The
New, The Next
IN MOBILE

2. Featured Presenter
• PPC HERO
• J.D. POWER
• DRONE DEALER EXPO
• US SEARCH AWARDS
• AND MORE!
LANCE
BACHMANN
President and CEO
1SEO.COM DIGITAL AGENCY
Nominated for 16 Awards
in 10Categories For The
2016 US Search
Awards!
@LanceBachmann
/in/lancebachmann

3. What We’ll Cover Today
 Why mobile marketing is so important and where
it’s headed in the years to come.
 Where mobile is now and the technology used
behind it, like apps, beacons, and voice search.
 The advancements that mobile is making within
the search results, including AMP and Expanded
Text Ads.
 What comes next with mobile marketing? The
introduction of life changing technology.

4. WHAT IS
CONSIDERED
MOBILE?
• Mobile encompasses all devices designed to
provide ubiquitous communication power.
• Modern mobile devices provide powerful
computing capabilities and Internet access.
• Can be a cell phone, wearable technology or even
something meant to travel with us.

5. WHY IS MOBILE
MARKETING SO
IMPORTANT?
• Mobile marketing is always “on” - The new mindset is “think Mobile
first”
• Mobile websites are indexed first before desktop sites
• In 2015, mobile searches historically outperformed desktop
searches and the trend continues to climb to date
• Remarketing advertisement

6. WHERE DOES
MOBILE
STAND NOW?

7. • Apps have evolved to the
point that they can be deep
linked and appear in
Google mobile search
results.
• This means more search
result “real estate” can be
conquered by your brand
with the use of an app on
the Google Play Store
APPS CAN APPEAR
IN MOBILE SEARCH
RESULTS

8. • Bluetooth 'beacons' are a simple way for marketers to
communicate with customers in physical locations via apps
• Allows for businesses to push notifications to phones and
offer personalized treatment to customers
BEACONS

9. • Siri, Cortana, Alexa and Google Now offer answers to
questions and commands
• Purchases can be made and services scheduled
without even seeing a screen
• With the introduction of Google Assistant, voice search
has become conversational and can lead to newer
opportunities for the end user.
VOICE
SEARCH

10. WOW! THEN
WHAT’S NEW
IN MOBILE

11. ACCELERATE
D MOBILE
PAGES (AMP)
• For many, reading on the mobile web is a slow, clunky and
frustrating experience - but it doesn’t have to be that way. The
Accelerated Mobile Pages (AMP) Project is an open source
initiative that allows publishers to create mobile optimized
content once and have it load instantly everywhere.
• This currently is in effect for news based content, but is expected
to expand its reach in the near future

12. • Beyond Pay-Per-Click advertising on
Mobile is Expanded Text Ads. They
are 2x bigger than current text ads.
• The new ads are designed to
maximize your presence and
performance on mobile search results
with a bigger headline and an extra
long description.
EXPANDED
TEXT ADS
These have been in live testing for a bit in 2016, but they will
become the norm starting January 31st, 2017. Standards ads
will no longer be able to be made/edited.

13. SO THEN, WHAT
COULD POSSIBLY BE
NEXT IN MOBILE?

14. Virtual Reality &
Augmented
Reality
In its infancy now, VR/AR will further
develop and give rise to new
marketing opportunities. Just look
what Pokémon Go did in a short
amount of time.

15. • While online ordering is a current trend, the concept of
performing an action on a mobile device to get gratification in
the “real-world” will develop even further.
• The only thing stopping drone delivery from taking off is the
lack of drones that can avoid crashing. We are not far from that
technology.
• Retail will see a reinvention - Amazon Go is the first to take this
bold step. It is a new kind of store with no checkout required.
All controlled via your mobile device.
MOBILE TO
BENEFIT
QUALITY OF LIFE

16. c
Health Monitoring
Temporary Tattoos
Currently in development by
the University of California
Additional Senses
“North Sense” by Cyborgnest
gives you the ability to tell north
at any given time.
Contact Lenses
That record and prompt actions
right in your eye – currently in
development by Google & Sony
BIOHACKING
Augmenting the human body to
exceed normal limits and/or connect
it to the internet of things. A few
examples:
Who knows what marketing opportunities
will exist with this in the future? Who
really wants to know for that matter?

17. KEY TAKEAWAYS
 Mobile Marketing is always “on” and
is the newest mindset.
 Apps, Beacons, and Voice Search are
all appearing within mobile and are
advancing rapidly.
 AMP and Expanded Text Ads are the
newest way to use mobile within the
search console.
 Mobile isn’t going anywhere, its future
is upon us with things like biohacking,
VR & AR, Amazon Go, and more.

18. ANY
QUESTIONS?
THANKS!
/1SEOcompany
/1SEOcom
/1SEOcom
company/1seo-com