This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: There is a chemical formula for landing pages. Brian Massey idenitifies the elements and catalysts must be present to create a high-converting landing page, then evaluates your examples LIVE.
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The Chemistry of the Landing Page with Live Critiques
1. @bmassey
The Chemistry of a
High-Converting
Landing Page
with Live Critiques
Brian Massey,
Conversion Scientist™
Conversion Sciences LLC
www.ConversionSciences.com
2. @bmassey
Today You Will Learn
• Why landing pages are so powerful.
• How to build landing pages backward.
• The components of a successful landing page.
• To never, ever ask someone to review your landing page
again.
3. Founder of Conversion Sciences
Website Optimizer
Author Your Customer Creation Equation
Lab Wear Fashion Model
The Conversion Scientist Blog
Contact:
4. @bmassey
What is a Landing Page
A single-minded page dead set on keeping the
promise made by an ad, link or email and on getting the
visitor to take action.
14. @bmassey
The Page Must Match the Ad
The Relevant Offer found on a Landing
Page depends on where the visitors are
coming from.
Of
Ad
Offer
Offer
Of
Landing Page
Offer
Offer
=
15. @bmassey
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
A B
16. @bmassey
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
A B
52. @bmassey
The Highly Reactive Combination
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
+ + +
Proof Trust Image
53. @bmassey
This planner ensures all of the elements are
present for high-converting landing pages.
A Checklist for your
Landing Pages
http://conversci.com/LandingPageChecklist