Jeremy Palmer talks about how you have a page 1 search ranking, but now what? If you want to stay at the top, and get as much traffic as possible, you need to create a compelling snippet. Learn how rich snippets, and other copywriting secrets, can increase your click through rate and explode your traffic. The presentation is from the Austin Digital Marketing Meetup on September 24, 2013: http://www.meetup.com/affiliate-summit-austin/events/137569382/

1. SEXY SEARCH
RESULTS
How to make your search listings more
appealing
by @jeremypalmer

2. Why it matters
• Higher CTR = More Traffic >>> Sales

3. Google CTR by Position
Google Rank Average Traffic Share
1 32.5%
2 17.6%
3 11.4%
4 8.1%
5 6.1%
6 4.4%
7 3.5%
8 3.1%
9 2.6%
10 2.4%

4. Components of a Sexy Listing
More Control
• Search Title
• Search Snippets
• Profile Picture
(Authorship)
• Video Previews
Less Control
• Rich Snippets
• Sitelinks

5. <title>The Most Important Tag</title>
• Relevancy
• Branding
• Character limits

6. Search Snippets
• Meta description tag
• First paragraph
considerations
• Making it interesting
• Character limits

7. Google Authorship – Profile Pic
• Your Google+ profile
• Plug-ins make it easy
• Getting circled
• Your image matters

8. Video Snippets
• Schema.org
• Video sitemaps
• Plug-ins make it easy

9. Rich Snippets
• Types
• Reviews/Ratings
• Software
• Events
• Recipes
• How to make them
• Schema.org
• Data highlighter
• WordPress Plug-in

10. Questions? Feedback!

11. WHERE TO FIND ME
Twitter: @jeremypalmer
Linkedin: jeremypalmer
Web: jeremypalmer.com