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Mixing TV, Radio, Social & Affiliate to Drive Profits

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Multi-channel/Multi-Media: How to combine TV, radio, search, social and affiliate marketing (and a little controversy) to reach every prospect in every medium and generate massive profits for all

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Mixing TV, Radio, Social & Affiliate to Drive Profits

  1. 1. Mixing TV, Radio, Social & Affiliate to Drive Profits Marty M. Fahncke, Chief Marketing Officer - Barton Publishing Twitter @Fawnkey Marty@BartonPublishing.com
  2. 2. The Product The Diabetes Solution Kit
  3. 3. The Theory
  4. 4. Campaign radio ad
  5. 5. How offline advertising helps drive profits for Affiliates
  6. 6. How Affiliates help drive profits for offline advertising
  7. 7. Normal Offline Direct Response Model Spend $100,000 per week Make $200,000 per week = Everyone is happy (aka 2:1 MER)
  8. 8. What happened without affiliates? Spend $100,000 per week Make $60,000 per week = I’m not happy
  9. 9. What happened WITH affiliates? Spend $100,000 per week Make $60,000 per week Add $100,000 PER DAY in affiliate revenue = $760,000 per week! (aka 7:1 MER)
  10. 10. The Bottom Line With the right media mix...EVERYBODY WINS!
  11. 11. Thank you! Q&A Marty M. Fahncke Chief Marketing Officer Barton Publishing Marty@BartonPublishing.com Twitter: @FawnKey

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