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How To Protect Against Fraudulent Couponing

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Led by Uriel Augustin

Veröffentlicht in: Marketing
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How To Protect Against Fraudulent Couponing

  1. 1. HOW TO PROTECT AGAINST FRAUDULENT COUPONING Uriel Augustin CONNECTING COMMERCE TO CONTENT
  2. 2. TODAY'S PRESENTATION POINTS OF DISCUSSION Country Highlights in the Couponing Industry Challenges with Couponing Solutions to Protect against Couponing Fraud
  3. 3. COUNTRY HIGHLIGHTS 25% Percentage of online shoppers are motivated to make purchasing decision with a coupon for discounts by country. 30% 20%
  4. 4. FAKE CODES ● Misleading content ● Untrue discount values ● Expired codes ● Non-existent codes ILLEGAL SEM BIDDING ● Bidding on brand keyword without brand consent ● Uses cookie drop to steal the last click ● Stealing from one brand to another ● Misleading with fake codes LACK OF TRANSPARENCY ● Lack of transparency between publishers, affiliate networks and advertisers. CURRENT CHALLENGES WITH COUPONING
  5. 5. SOLUTION 1: Check their webpage Check SimilarWeb Do a quick check on their company LinkedIn profile Know your Publisher
  6. 6. CURRENT CHALLENGES WITH COUPONING
  7. 7. SOLUTION 1: Check their webpage Check SimilarWeb Do a quick check on their company LinkedIn profile Know your affiliate
  8. 8. 4 CURRENT CHALLENGES WITH COUPONING
  9. 9. SOLUTION 1: Check their webpage Check SimilarWeb Do a quick check on their company LinkedIn profile Know your affiliate
  10. 10. SOLUTION 2: Repeat the steps from Solution 1 How transparent are they? Do they work in your brand’s interest? Vetting through the affiliate network What are the types of services can they offer? 5 Are they always improving in their technology?6 Do they have a sub-network?
  11. 11. Observations
  12. 12. CASE STUDY (ZALORA)
  13. 13. OUTCOME A steady growth of 50% monthly
  14. 14. Dynamic Coupon Allows brands to talk to customers in real time Show them a code for exactly what what they are shopping for Helps lower fraud risk
  15. 15. 8 QUESTIONS?

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